Robert L. Email & Phone Number

Boston, MA, US

Boston, Massachusetts, US

• Led a cross functional team to research, develop, incubate and launch a new EnergySage HVAC marketplace in key US markets (MA, CO, FL, CA)
• Led initiative to unify customer, application and behavioral data across CRM, ad networks, SEO tooling and additional go to market SaaS applications in order to to measure and refine growth strategies
• Led sales and marketing to map and orchestrate customer and contractor journeys in order to better align internal handoffs and communication for multi product sales (solar, heat pump, EV charging, batteries)
• Led dashboarding and CRM reporting for sales and business development to track opportunities, identify trends, trackprogress against goals for the HVAC marketplace.
• Aligned product priorities with overall business objectives by launching new product management processes including pod-level quarterly OKRs and weekly product review meetings leading to a 15% increase in engineering.
• Implemented standardized product metric reporting and implemented a product analytics platform (Heap) leading to a 15% reduction in customer project initiation

Boston, Massachusetts, US

• Led Salsify's first customer marketing team to drive product adoption, upsell & cross sell revenue that consisted of 5 direct reports. Collaborated closely with sales to generate in app campaigns
• Built and integrated the Salsify Customer Community (built on Higher Logic) from 0 to 2400 members that represent 55% of current ARR, including the launch of a community platform and local user group program. Improved.
• Led all necessary dashboarding and reporting to track progress against goals within Salesforce and MySQL database.
• Led company leadership to define and document Salsify’s customer journey in an effort to align organizational changes with the needs of our customers. Focused on key customer milestones, internal handoffs, and.
• Leveraged the community and customer campaigns to drive product adoption (34% lift in key areas of focus), deflect 23% of support case tickets, raise NPS and elevate the Salsify brand within the larger market
• Owned pricing and packaging, working closely with Product, Sales, Enablement, Business Operations and Finance to define processes for SKU changes and updates. Proposed changes to packaging based on market trends and.

Boston, Massachusetts, US

• First product manager at Privy - the #1 app in the Shopify app store at the time
• Optimized COGs (for email and SMS products) leading to 23% reduction in API costs, led 3rd party integration workacross our mail and SMS products
• Launched a new freemium pricing strategy that led to 53% YoY ARR growth. Aligned sales with a unified PLG motionthat tied into the in app customer journey(s).
• Executed key organizational improvements, increasing the overall output and efficiency of the engineering team
• Made key hires (product design, UX research) to grow the product team and implemented key product metric tools(Heap)
• Managed the roadmap and led day to day product management execution for a team of 17 engineers

Cambridge, Massachusetts, US

• Defined product vision for Conversations, a new product at HubSpot, which led to a 15k weekly active user base anda pipeline of Product Qualified Leads driving new logo and upsell revenue.
• Product manager for multiple products at HubSpot: Conversations, Meetings, and Calling - all with a mission ofhumanizing modern business communication at-scale.
• Led an engineering pod to integrate with Twilio for calling and chat products
• Leveraged and refined product led growth strategies to create cohorts of healthy, well adopted users
• Led a team of 12 engineers and designers to continuously refine and iterate our products to drive adoption, usage andretention. Grew Meetings product usage by 112%
• Collaborated with internal sales, support, services and marketing teams to ensure the voice of our customer was represented in go to market strategy

Cambridge, Massachusetts, US

• Strategic Account Executive with a proven track record of transforming consultative selling into meaningful businessimpact.
• Demonstrated exceptional sales performance by consistently identifying high-potential prospects and deliveringsolutions that drive fundamental business transformations.
• Collaborated cross-functionally with product and design teams to develop a Voice of the Prospect program, providingcritical insights into deal losses and product development opportunities.
• Achieved a market-leading 65% demo-to-close conversion rate by leveraging data-driven insights and deep marketintelligence to optimize sales strategies while educating and empowering clients.

• Created an innovative online marketplace connecting homeowners with renewable energy solutions, addressingcritical gaps in residential solar and HVAC installation markets
• Strategically built and scaled a network of 150+ verified installers across New England, generating over $500k ininitial revenue and establishing a robust sustainable energy ecosystem
• Secured strategic visibility through feature coverage in The Boston Globe and Better Business Journal, positioning theplatform as an emerging leader in clean energy technology
• Successfully navigated competitive startup accelerator programs (Cleantech Open 2012 and MassChallenge), gaining critical funding, mentorship, and industry recognition to validate the business model

Boston, MA, US

• Architected comprehensive go-to-market strategy by collaboratively designing outreach, sales, and post-sale processes across marketing, sales, and account management teams
• Strategically mobilized and managed a network of 40 energy auditors, developing a scalable education and sales approach that simultaneously informed consumers about solar benefits and generated high-conversion upsell.
• Consistently exceeded sales targets, delivering 130%+ of quarterly quota through data-driven sales methodologies and deep market understanding
• Conducted rigorous market research to optimize customer acquisition strategies, reducing customer acquisition cost (CAC) and leveraging strategic channels to build the largest solar sales organization in Massachusetts.