InsideOut is a leadership community custom-built for senior leaders of in-house design, creative and experience teams at high profile brands.

Held multiple roles leading user experience visual design, and strategy for responsive e-commerce sites and omni-channel experiences within the fashion, beauty, and lifestyle spaces. Part of the senior leadership team tasked with defining design processes, priorities, capabilities, and driving digital transformation efforts. Directs a team of UX and visual designers in the US and London with responsibility for defining an innovative and agile workflow. Established an internal optimization practice, UX research organization, and data analytics process to expand the agency’s offerings. Leads development of personas, competitive analysis, stakeholder interviews, sitemaps, wireframes, and visual design. Facilitates collaborative design workshops for user testing, design exploration, and validation. Represents the agency as a speaker and thought leader at key industry events. Clients include: SoulCycle, 7 For all Mankind, Five Below, Zumiez, Worth NYC, Tommie Copper, Bulbhead, Circa Lighting, Maxtool, Faith Connexion, Beyond Yoga, Johnnie-O, Riachuelo, Scappino, Polywood, Ego, and Z Gallerie.

Established an in-house digital department to integrate principles of UX thinking into existing visual design practices. Defined a user-centered design process, managed contractors, and produced design documentation for agency clients including KPMG, Hewlett Packard, and Crayola.

Designed wireframes, use case scenarios, and process flow documentation for clients including Verizon Wireless, Chase, United, Alpo, Northrup Grumman, and Mondelez.

Hired among the first New York staff to work on Yahoo’s display and text advertising platform. Promoted to oversee a team of designers in New York, Los Angeles, and San Francisco, leading UX strategy and design direction for ad serving platforms. Accountable for consistency and design integrity at the product level. Partnered with engineering teams to prioritize product improvements, enhancements, and expedite release cycles. Worked with user researchers, visual designers, and engineers to address user needs. Created use case scenarios, personas, competitive analyses, flows, and wireframes, and assisted in deploying user/product testing. Appointed lead designer on the framework team to simplify design processes and create a reusable component library across design, visual, and engineering tracks. Led cross-functional design workshops with engineers, analysts, and project leads, and created a structured design system based on user feedback. Improved overall processes for wireframing, prototyping, and annotation.

Led teams in addressing UI and interaction design challenges for agency clients. Guided UX design and strategy for websites, kiosks, and mobile applications, with emphasis on elevating user experience through content design, structure, and functionality. Created use case scenarios, personas, competitive analyses, flows, and wireframes to support design and development. Earned multiple awards including Horizon Interactive Awards, Omni Awards, and Web Awards Standard of Excellence. Clients included: Verizon, Verizon Wireless, Cablevision, Hasbro, Purina, New York University, Parsons, Sharp, and NYC2012.