Ray Legnini Email & Phone Number

Philadelphia, Pa, Us

West Chester, Pa

- Managed the trade show process for up to 20 shows per year by replacing outsourced management, providing a positive financial impact by reducing costs by up to 50%, increasing efficiency, and providing messaging flexibility. - Collaborated with engineers and graphic designers on user interface designs for multiple award-winning and category-defining products.- Created a program to reduce costs by up to 80% for user documentation for the entire product line by switching to digital delivery and eliminating individual paper documents. - Added the role of web and social media content developer.

West Chester, Pa

- Built out the product category and established it as a new industry standard, commanding an 85%+ market share. - Added the role of Product Specialist and built customer relationships worldwide with training, competitive positioning, and relationship building while launching a second generation of technology and products into a new vertical (B2B commercial installations), and helping to establish a global sales network. - Managed the development and creation of all user-facing technical documentation, including user manuals, product data sheets, and all support documentation.- Showcased the strengths of Aviom products as a presenter and trainer at trade shows in the US, Europe, Middle East, and Asia. - Built brand equity as Artist Relations Manager by promoting the use of the company’s products by high-profile artists, recording studios, performance venues and users including NBC’s Saturday Night Live, NFL Football, and Steve Winwood. - Established brand awareness at product launch through trade shows and events, print and electronic advertising, working as the company’s primary press contact, and managing an independent public relations firm.

West Chester, Pa

- Collaborated with company founders to bring first products and a new product category to market within two months of company financing, designing and building professional audio solutions for live performance, broadcast, installation, and professional recording applications. - Performed all launch-stage marketing functions singlehandedly as company built marketing and customer support departments. - Took on the role of corporate photographer, providing professional-level studio, concert, and event photography, eliminating outsourced vendors and increasing efficiency in web, print media, and online marketing efforts. - Worked with hardware and software development teams to create innovative solutions for new target markets such as performance spaces, broadcast, and houses of worship. - Assuming the role of Trade Show Coordinator, developed programs to showcase the strengths of Aviom products and help it become a market leader in digital audio.

- Provided technology consulting and sound design services in the form of sample editing, product voicing, synth programming, and product demos for some of the industry's most popular state-of-the-art digital keyboard musical instruments, including the Korg Triton series, Roland Fantom, and the Yamaha Motif series.

Boulder, Co

- Contributed over 25 featured articles, band and recording artist interviews, and product reviews.

Malvern, Pa

- Collaborated with hardware, software, mechanical, and DSP engineers in designing and developing new keyboard musical instruments, including voice architecture, internal sound sets, DSP effects programming, sample sourcing, recording sessions, product voicing, and user interface refinements. - Created numerous after-market sound sets and accessories to enhance and further promote existing products. - Served as project lead and corporate liaison with development partner Intelligent Devices in the creation of the Professional Audio Recording Integrated System, a multi-track audio recording studio with dedicated hardware mixer and effects.