Leading Advertising, Analytics, Intent, and Multi-Channel Orchestration product portfolio.

Led growth, digital / web experience, marketing analytics, and marketing operations, a team of 30+ product managers, full-stack engineers, UX designers, data analysts, and digital marketers. Connected the dots between product-led growth and enterprise sales motion, and between product analytics, web analytics, and marketing analytics.

Built out and led digital analytics, digital ad operations, web experience, globalization/localization, marketing data platform, and global marketing operations (demand center), a team of 20+. Enabled ABM, sales-driven global expansion as well as product-led lifecycle marketing programs. Managed all adtech & martech vendor relationships.

Cross-functional leadership, attracting and nurturing talents, building ad tech and marketing tech stack, leveraging A/B testing, funnel analysis, audience segmentation and analytics to drive data-driven marketing, new user acquisition and global growth.

As a member of the Business Operations, Analytics & Data Science leadership team, I led product, marketing, and sales analytics for LinkedIn's Marketing Solutions (suite of products for brand and demand generation marketers in B2B and high-consideration B2C businesses) and Sales Solutions (lead generation & social selling) business lines. Drove customer and revenue growth through product optimization, prototyping, go-to-market strategy, business intelligence, sales - marketing alignment, and analytics innovation: data engineering infrastructure, machine learning, decision support, data products.Played a key role in launching a new mobile-enabled native advertisement product Sponsored Updates, the fastest growing product line in LinkedIn history.Built and mentored a high performing team. Led recruiting across Business Operations & Analytics.

Transformed the use of data within the company to ensure data assets will serve as a competitive advantage for all aspects of the business. IPO Feb 2012.Drafted company-wide data management and analytics strategy. Guided the review and selection of the technology stack to support long term analytics needs - Hadoop, Hive and Datameer. Created models to predict customer life time value through both direct and indirect monetization models, paid user base growth, and probability of churn.

Drove business strategy, customer acquisition efficacy, direct marketing and eCommerce conversion optimization, and lifetime customer value. Developed analytics methodology, A/B testing infrastructure and automated reporting. Established lifecycle, behavioral and value based customer segmentation. Built predictive models on product adoption curves and customer churns. Transformed insights into new business strategy, practices and processes through executive education and influence. Hired and mentored a team of statisticians and senior level analysts. Defined metadata management and data collection strategy across the customer lifecycle. Early adopter of data exploration tool Tableau, and rapid advanced statistical modeling tool KXEN.During my tenure, SFLY stock has a cumulative return of 419%, beating Nasdaq’s 10% and AAPL’s 183% cumulative returns.

Had global responsibility for the strategy, execution and team management of marketing analytics, demand gen campaign operations, and marketing technology platform. Continuously improved marketing effectiveness during company's hyper growth stage, and transition from direct to consumer/SMB to Enterprise/Channel selling. IPO Aug 2007.Managed multi-million dollar annual budget. Mentored, developed and grew a high-performance team from 4 to 12. Designed and implemented multi-stage, multi-channel lead generation and maturation campaign execution and lead scoring process. Improved marketing productivity by 200% and sales “high quality lead” acceptance rate by 400%. Team won MarketingSherpa’s 2008 Email Award - “B-to-B Gold” - in the Best Automated Series category.Developed relationships and negotiated major contracts with key outside vendors, including Eloqua, Dun & Bradstreet / Hoovers, Jigsaw, and Melissa Data.

Led the initial formation of an education start-up - a learning forum and marketplace for knowledge workers with a focus on career, personal, and spiritual development - recruiting, financing, product scoping, marketing, customer service, web site design, contractor / vendor management.

Held a variety of operational and management roles in product, marketing & alliances: CRM analytics, market analysis and segmentation, lead management, marketing ROI tracking and measurement, product positioning, Siebel implementation, operations, strategic planning, alliance business development, partner ecosystem management.

Equity derivative and proprietary trading desk

Helped leaders make decisions based on innovative and unconventional insight; help their organizations take timely, effective action; and build lasting impact by upgrading clients’ capabilities for the future. Client engagements include new market entry analysis for a diversified financial services company, principal investment due diligence for a telecom equipment manufacturer, and post merger restructuring design for a global scientific instrument manufacturer.