Renee Epker Email & Phone Number

Carrollton, Ga

Successful in cultivating customer relations, identifying opportunities to spur sales growth while easily transitioning from vision/strategy to hands-on implementation within the distribution channels of this privately owned, leading North American wire and cable manufacturer. • Strategically aligned channel marketing initiatives with senior leadership objectives and long-term company goals by forming and executing marketing plans for national customer accounts and industry buying groups (e.g. IMARK, AD) improving customer experience and increasing targeted product sales • Developed high-quality marketing assets for distributor customers by effectively collaborating with cross functional teams (i.e., in-house marketing team, product managers, production vendors and legal counsel) • Created impactful digital communication plans including targeted email campaigns, webinars, and routine correspondence for customers, sales teams, and channel leadership• Successfully managed industry trade shows/events by implementing an operational plan that resulted in combined cost savings of 32% for the electrical distribution channels • Traveled nationally to meet with customers to communicate Company marketing capabilities and identify key opportunities to support sales initiatives, establishing valuable partnerships

Waukegan, Il

Instrumental during acquisition and company reorganization by fostering a seamless transition, while maintaining brand recognition and emphasizing value proposition for Cord & Electrical Product Group.• Counseled senior management on decision-making processes, optimizing marketing strategies and executing effective communication plans• Collaborated with corporate marketing team for standardization of collateral and procedures, ensuring compliance of marketing standards• Prepared and disseminated communications for distributor customers and inside sales teams regarding SKU rationalization, procedural changes, and enhanced marketing collateral & tools• Developed and maintained product landing pages by building content for product briefs, FAQ’s, market trends and industry events• Designed and implemented e-newsletters for Cord & Electrical product group• Created training modules on key products and applications; coordinated training events• Designed and managed targeted product promotions• Managed trade show & customer events for the Security Channel

Waukegan, Il - Acquired By Southwire Company

Adept at managing all aspects of corporate marketing for the distribution channels - including electrical, HVAC & irrigation, industrial, STAFDA & OEM.• Performed routine analysis of customer and product sales to aid in sales, and prepared sales presentations for customers and quarterly/annual shareholder meetings• Managed company website by maintaining content including new product announcements, compliance and regulatory documents, product specs and product/application images• Coordinated ad agency workflow and managed milestones for collateral production including advertisements, brochures, and catalogs• Successfully managed advertising design and placement within industry publications, securing optimal positions at negotiated costs

Antioch, Il

Successful in strategically planning and implementing marketing initiatives for this newly formed IL & WI real estate brokerage firm, as well as manage day-to-day operations for the office.• Designed effective digital and direct mail campaigns that exceeded the on-boarding goal of 25 agents within the first year • Developed the company website and maximized SEO/keywords, forming an on-line presence that successfully attracted new agents and clients • Created custom property sales flyers and open house signage, resulting in design and production cost savings of 53%

Business, Management, Marketing, And Related Support Services, 4.0

2017 Transferring to NorthPark University to complete Bachelors Program

C.E.B.S., Certified Employee Benefits Specialist

Pursued Certified Employee Benefits Specialist (CEBS), enhancing my professional strengths as an Employee Benefits Manager at Northern.

Certificate Program, Human Resources Management/Personnel Administration, General

Attended Amercian Bankers Association's two year program for Human Resources Professionals, focusing on all facets of Human Resources.