Ryan Friedman Email & Phone Number

California, United States

New York, Us

Leader in Accenture Song’s Marketing Advisory practice, responsible for partnering with global brands to develop and deliver innovative new capabilities designed to address strategic business opportunities.» Work with clients to develop strategic plans for new marketing campaigns and activations where innovative ideas or transformative approaches are required – driving engagements from discovery and assessments to execution and delivery» Have successfully developed and delivered programs across a range of initiatives - including gen AI strategy and solutioning for a global entertainment brand, creative strategy and adtech transformation for a leading VR brand, B2B partner marketing enablement for a global SaaS company, modernization of paid media B2B customer acquisition for a global tech firm, and more» Have contributed more than $20M in revenue through new business development and nurtured growthFounding member of Accenture Song's Gen AI Hub, and global GTM lead for the Marketing Gen AI practice, responsible for leading development of the practice’s proposition, offerings, and activation across global markets.» Manage Song’s strategic vision for integrating gen AI into the marketing value chain with a library of more than 40 high-value use cases» Launched the company’s first suite of advisory service offerings designed to accelerate clients’ adoption of gen AI capabilities» Drive and support business development – played a central role in launching Song’s generative AI marketing proposition to the market; won the organization’s first generative AI deals. Continue to be heavily involved in consultative selling, contributing to a $500M+ active pipeline with leading F500 brands» Launched a comprehensive sales enablement program to 1,000+ marketing sales and account leaders» Serve as a SME to lead workshops, thought-leadership forums, and client programs; have engaged 100+ global brands in strategic advisory discussions

Bangalore, Karnataka, In

Client services leader for the full-service agency of a global digital consulting firm. Partnered with senior clients from global technology brands such as Apple, Intel, Facebook, and HP to develop, sell through, and execute integrated digital marketing and customer experience programs.» Engaged senior clients as a trusted advisor to translate their digital business needs into strategies for solutions leveraging the firm's capabilities across design, technology, and omni-channel marketing.» Collaborated with sales teams to build the practice through both broad and targeted business pursuits. Developed a suite of POV platforms and service offerings used to drive client discussions, and define the practice's value proposition for empowering modern digital brands.» Drove business with key accounts through creative solutions in consumer lifecycle marketing, customer experience, and digital application modernization.» Spearheaded the development of several new propositions and offerings, including opportunities for clients to create an enhanced through-channel experience for their partner ecosystems, and evolve their marketing operations with a full, end-to-end marketing TX platform leveraging services across multiple Wipro business lines.

Fremont, California, Us

Clients: Philips Water, Huami, Zepp, Oclean & othersLed the marketing practice of a unique early-stage startup agency/consultancy that specializes in growing innovative challenger brands through integrated go-to-market services across branding, marketing, and commercial enablement.» Built the agency's branding and marketing practice from the ground-up; developed agency service offerings and business models, implemented operational frameworks, and recruited an integrated team of people covering strategy, media, content and creative, social media, and PR.» Served as the principal agency partner for clients, addressing business needs with creative strategies and programs across branding, communications, and growth marketing. Launched a new proprietary client strategy framework designed specifically to support the needs of rapid-growth brands.» Directed client campaigns and projects from concept through delivery, including omni-channel retail and e-commerce campaigns that increased sales by 4x, ongoing social media programs that increased engagement by 80%, high-profile brand campaigns that lifted brand awareness 6x, and brand strategy initiatives that helped launch new brands from scratch.» Played a central role in business development, winning new client programs – including several multi-million-dollar AOR partnerships – and managing existing client relationships to grow accounts by up to 5x. In 2020, expanded the marketing practice's book of business by 2x.

New York, New York, Us

Clients: CenturyLink, Microsoft, IBM, Mercedes-Benz, Siemens, QualcommFounding member of a new content marketing practice with Insider, Inc., a global mass media company. Managed a team responsible for developing and pitching creative content programs for large brand marketing initiatives with technology and automotive clients.» Worked with brands as a consultative partner to translate marketing needs and objectives into thoughtful campaign concepts, proposals, and marketing programs leveraging the company’s capabilities in content marketing, social media, and digital advertising. Launched programs with more than 15 B2B and B2C brands, including CenturyLink, Microsoft, IBM, Mercedes-Benz, Mouser, and Qualcomm.» Served as a vertical subject-matter advisor, leading research efforts on market trends, industry developments, and customer insights to create informed, effective marketing strategies and engage key account stakeholders in ongoing strategy and partnership conversations.» Represented the company’s POV by publishing thought-leadership pieces, including high-profile reports on Millennial auto buying, consumer tech affinity, and ITDM in the age of digital transformation.

Oakland, California, Us

Clients: Qlik, Pure Storage, Equinix, VantageLaunched the media practice of a full-service agency specializing in B2B technology marketing. Worked with leading technology brands to develop creative, integrated programs leveraging the agency's new digital media capabilities.» Managed partnerships with Qlik, Pure Storage, Vantage, Equinix, and other brands to define strategic recommendations and oversee the development of programs leveraging the firm’s services across social media, digital advertising, growth marketing, and content and creative development.» Oversaw team responsible for the strategy and execution of campaigns, and led broader teams across the agency in the build-out of creative, content, and interactive digital experiences.» Notable programs included: advanced demand generation campaigns that delivered 2,000+ deep-funnel prospects, global thought-leadership initiatives that generated up to 5x traffic, and social media campaigns that increased engagement by 27%.» Engaged in new business development, cross-selling, account nurturing, and the expansion of service offerings to grow agency revenue. With Qlik, expanded book of business from one client initiative to 7 clients and 8 concurrent initiatives.

Staines, Middlesex, Gb

Clients: Samsung, Dell, EMC, T-Systems, Norton, NetApp, and othersLed client engagement and strategy for key accounts with the full-service agency of a global media and marketing services firm (rebranded as Foundry). Worked with leading B2B and B2C technology brands such as Samsung, Dell EMC, Lexmark, T-Systems, Infor, and NetApp to develop and implement global “big idea” integrated campaigns.» Collaborated with clients to craft content and digital strategies for initiatives ranging from brand awareness to customer acquisition, and included activities across content marketing, social media, demand generation, advertising, and events.» Led the planning, launch, and delivery of more than 20 measurably successful global campaigns - including an interactive social media product launch for Samsung, an executive thought-leadership campaign for T-Systems, and an international event series for Dell.» Fostered relationships with the company’s largest accounts by serving as a strategic consultant supporting client needs while growing agency revenue opportunities. Grew key account business by 10x within one year, and achieved a client retention rate of 70%.» Represented IDG’s capabilities and thought-leadership to clients around the world, serving as a subject-matter expert on key topics such as marketing innovation, content marketing, and international marketing best practices.

Foster City, California, Us

Clients: Loreal, Johnson & Johnson, Ford, HP, Microsoft, Intel, SamsungLed the development and sale of marketing solutions for a leading native ad tech platform with a reach of 170M monthly unique users.» Established the company’s client services function, growing annual sales revenue by 25% within one year» Collaborated with global brands to create unique advertising campaigns leveraging the company’s media platform; launched 20+ successful campaigns for brands such as Loreal, J&J, Ford, HP, Microsoft, Intel, and Samsung, among others» Launched a first-of-its-kind suite of dynamic native ad solutions that leveraged the company’s sophisticated targeting capabilities to allow advertisers to connect with target audiences in hyper-relevant ways

San Francisco, Ca, Us

Clients: Secret, Degree, Reebok, Ironman, Saturn, EA, Puma, DisneyManaged client services for an advertising network, responsible for concepting and building bespoke creative solutions for leading national brands, including Secret, Degree, Reebok, Saturn, EA, and Puma.CUSTOM SOLUTIONS: Developed creative media solutions for network campaigns» Played a central role in defining the company’s advertising product offerings and custom capabilities - including rich media formats, immersive brand experiences, dynamically-populated ads, and a turnkey video ad solution for deployment of video content across the network» Launched custom advertising programs for major national brands such as Secret, Degree, Reebok, Saturn, EA, and Puma, among othersSALES MARKETING: Led the design and production of commercial marketing resources aimed at communicating Sportgenic’s value proposition to advertising clients and publisher-partners» Managed the redesign and launch of the company’s Web properties» Produced corporate marketing materials, including presentations, eBooks, brochures, and interactive pieces

Houston, Texas, Us

Part-time consultant with design firm, specializing in the development of Web-based and multimedia solutions for firm's clientele. Notable projects over my seven year tenure included a recurring multimedia "game show" that served as the centerpiece of a museum's annual corporate fundraising event.

San Mateo, California, Us

Managed the top half of shopping portal's Web development operations - responsible for the development and implementation of client-side assets, functionality, and UI features. Worked closely with teams throughout the organization to translate business requirements into finished product and ensure that we delivered an optimal user experience.

San Francisco, California, Us

Managed a team responsible for providing digital solutions. Developed and launched a custom Web application platform with more than 20 apps. to support various operational needs – including secure file sharing, patient research, student exams, and laboratory regulations. This system is still in use today.