Rob Hallam Email & Phone Number

Orlando

Retained by organizations to evaluate their communications efforts and help them on communicating effectively and efficiently with their local and remote workforce, addressing issues of time, distance and cultural differences. Led communications audit for a $5B home improvement retailer in South & Central America w/44K employees. Built internal communications program which created governance, processes, and platforms necessary to deliver content in support of rapid chain growth.Coached mid-sized non-profit CEO on leadership & communications issues, which was followed by a revamp of the executive team, a shift in business strategy and a near-doubling of agency’s US footprint.

Colorado Springs, Colorado Area

Vice President, Global Corporate Communications, 2018-2020Trusted communications counsel to CEO and global executive team for $900M+ mission driven non-profit operating in 38 countries with 3,000 FTE and in eight core languages. Led CEO, executive, crisis and employee communications & platforms, public relations and reputation management. In my initial role as senior director I was hired to inform, inspire and connect employees to Compassion’s mission and goals, develop a highly responsive communications team and manage a future digital platform to best reach employees and affiliates.

Memphis, Tn

• Hired to build stakeholder awareness, alignment and engagement w/ServiceMaster brands while leading corporate & franchise internal communications & PR.• Managed content strategy/development for franchisee meetings; our team’s “Mastering Power of PR” session at largest event ranked in top 10% by franchise owners.• Launched fully scalable (phone/tablet/desktop) web platform, creating better content and audience segmentation. Achieved increase in registered users, YOY social media channel usage and 35% increase in page views.• Oversaw live streaming, external social media, associate communications campaign for SVM initial public offering. A post-event survey came back very positive and SVM’s stock price doubled in its first year.

Topeka, Ks

• Recruited to upgrade internal communications function – processes and talent; also innovate social responsibility program and improve its results through more effective partnerships.• Implemented “Announcements & Actions” communication/WLM program. Increased store task completion rate and reduced error rate; initiative won Payless’ highest recognition award.• Produced decentralized digital associate communication strategy leveraging role-based SharePoint platform; increased daily unique usage of new platform 358% post-launch (49 points)• Designed “Payless Gives Shoes 4 Kids”, a grassroots social responsibility program to provide footwear to children in need via 750+ qualified local charities. Social media campaign generated 2,667 applications in ten days, 633 award recipients and no brand hiccups. Won 2009 Holmes Report Gold SABRE PR/Community Affairs Award. • Chaired “The Good Shoe Project” buy-one, give-one program. Partnering with World Vision, Payless gave away 440k pairs of new shoes to impoverished Latin America children in first two years.• Led 2010 Two Ten Footwear Foundation fundraising partnership. Raised $2.1m - a 54% Y/Y increase - utilizing social media campaign and Facebook effort.

Greater New York City Area

• Recruited to improve value proposition of communications function in highly technical organization, upgrade team talent and make the financial case for a digital employee platform to skeptical execs.• Designed role-based employee portal to improve time management function for 35K field employees. Usability testing showed top-quartile performance on three of four labor-saving measures; gained exec approval in tough economy and delivered $250K in labor hour savings per year.• Implemented CEO-sponsored Universal Reach Initiative to increase employee access to PB communication, including a Six-Sigma initiative with the US Postal Service to reduce employee return mail; USPS national average was 2.97%; through initiative PB reduced its to 0.18%.• Created FSA/HSA comms plan to drive enrollment up 28%, resulting in PB FICA costs being reduced by 25%.

Atlanta, Georgia, United States

• Hired to build key storytelling vehicle, HDTV; used to communicate on business performance, merchandising best practices; created 300-400 video programs yearly for broadcast to employees at 1,500 locations. • Led Meredith Publishing partnership on “Home Improvement 1-2-3”; book series with 2M sold in first six years. Success due to extensive customer research and technical content reviews with leaders, merchants, store associates and customers.• Worked with founders Bernie Marcus and Arthur Blank on “Built from Scratch” (Random House), which told the Home Depot success story from their points of view.• Oversaw project management, creative and $12m budget for 20th Anniversary Meeting with 4,000 attendees.

Certificate, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Certificate Of Completion

Outstanding course. Marketing has radically changed in a digital, networked age. An online program with 350 students from all.

Certificate, Mimic Social Media Marketing Campaigns, Certificate Of Completion

Lean 6Sigma Yellow Belt Certificate

Executive Development Program

Masters, Corporate Communication, 3.8 Gpa

Worked closely with professor in the Radio, TV & Film department to design first corporate communications masters degree. Thesis was.

Bachelors Of Journalism, Broadcast Sequence, 3.6 Gpa

Activities and Societies: Kappa Tau Alpha Journalism Honorary, Grad Teaching Assistant, Dean's List throughout