Rachel Hampton Email & Phone Number

Charlotte, NC, US

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, NC

• Responsible for the communication, development and execution of marketing strategies, including running the.coms, the creation of new digital channels (e.g. ecommerce, outbound email campaigns) and online lead.
• Craft brand and marketing strategy and channel messaging (digital and print) working directly with sales teams, manufacturing partners and C-level leadership teams; act as a consultant to get buy-in from the PCs on.
• Create metrics and reporting to prove ROI and identify priorities; regularly present data and articulate the story of our strategy to the PC Leadership Teams
• Quarterback for strategic operational initiatives including building first-ever funnel tracking for PC #1 and launching CRM for PC#2

DISRUPT is RV’s first ecommerce-focused business unit.- Lead Marketing Operations for the first Red Ventures digital-only, e-commerce businesses (in the mobile industry) - Communicate and organize offer changes and new promotions (ad copy, site creative, timelines, partner requests)- Serve as a liaison between partner business teams, brand management team.

• Develop sales/product strategies in line with our digital marketing initiatives and partner goals
• Create KPI tests to increase LTV and optimize performance through the sales funnel
• Collaborate to launch during several new businesses and products
• Lead day-to-day partner relationships with brand partners
• Analyze markets and customer segments using SQL and Excel to find pockets of opportunity
• Develop engineer project requirements worth

I came to Red Ventures after graduating from Auburn in August, 2011. I was hired strictly as a contract writer, and was told there would be no opportunity to be hired as part of the full-time writing team. After 5 months at RV, I was hired full-time and joined our Customer Experience team. - Create online marketing content for multiple brands, including.

Three months before I graduated college, I joined the OANews staff as a summer intern. Only a few weeks in, one of the sports writers on staff put in his two weeks notice, changing my role significantly. From then on I was expected to function as a full-blown reporter -- working on extremely tight deadlines, helping our editor plan the sports section.

Bachelor Of Arts (Ba), Journalism

Education record