Rebecca Hunter Piccoli, Mba Email & Phone Number

- Lead the content team in developing high-quality content focused on driving revenue for D2C and B2B channels, including email retention, social media, SEO, SEM, affiliates, influencers, direct mail and on-site field marketing.- Measure performance of paid and organic campaigns and continuously develop new strategies, products, landing pages and ads, to improve performance and grow revenue in collaboration with channel managers.- Prioritize content requests from all digital and offline channels based on the needs of stakeholders.- Manage several direct reports (graphic designers and marketing specialists) to ensure the content team is efficiently supporting all channels and mentor team members so they can continuously grow and improve.- Responsible for maintaining the brand image online, including developing social media posts on D2C and B2B platforms, supporting social media customer service representatives and managing the distribution of press releases and media interactions to support brand development.

- Project managed the development of a new product line, including creating a go-to-market plan, managing internal teams and external vendors, performing competitive analysis and cost-benefit analysis, creating multi-channel marketing plan, and presenting to senior leadership, resulting in the launch of home tests division and a promotion.- Developed marketing creatives for digital and direct mail channels, analyzed results to make improvements.- Contributed to digital strategies, inclusive of PPC, email, lead generation, affiliates, SEO and social media.- Maintained the branding of several brands, including developing company-wide brand and style guidelines.- Collaborated with all levels of the organization, including senior leadership, on marketing strategy.- Managed several direct reports, continuously providing feedback and coaching.- Project managed several revenue producing initiatives and delivered quality results on time.

- Created a business plan and developed a personal finance website on WordPress and managed traffic acquisition and retention, content strategy, social media, website management and monetization.- Utilized SEO strategies to gain backlinks, target long-tail search keywords in order to gain organic traffic and developed lead magnets, produced weekly and triggered emails on MailChimp and utilized push notifications. - Managed writers in developing personal finance content aimed at educating and entertaining young adults.

- Built out websites on WordPress for clients, including web design, graphic design and project management.- Developed content for clients’ sites and collaborated with clients to implement changes based on performance.- Designed logos for clients and other promotional materials according to brand guidelines.

Plantation, Florida, United States

- Worked here full-time while pursuing graduate degree full-time.- Managed several e-commerce sites, including creating sales and landing pages on Magento. - Produced email campaigns on MailChimp for sales, holidays, triggered emails and managed audiences.- Managed campaigns on Google Ads and Microsoft Ads for 5+ clients and created performance reports. - Audited SEO of sites and created action plans, using keyword research and changes to site structure.

Pembroke Pines, Fl

- Worked here full-time while pursuing graduate degree full-time.- Responsible for creating and managing lead generation and brand awareness ads for 100+ clients on Google Ads, Facebook and LinkedIn and managing retargeting and pay per call providers. - Hired and trained several direct reports and supervised their day-to-day activities and client support. - Edited and published weekly blogs on WordPress for clients and developed social media editorial content.- Analyzed performance and produced reports detailing campaign results and website performance. - Created a business plan for an internal start-up and managed the build out of the website on WordPress.

Davie, Fl

- Worked here full-time while pursuing graduate degree full-time.- Reviewed the existing email program, recommended transitioning to a CRM and implemented the new email program on ActiveCampaign (developed templates, trained coworkers), resulting in higher open and click-through rates and lower unsubscribe rates. - Designed and executed daily email campaigns on ActiveCampaign and maintained email lists, ensuring consistent messaging and branding from all departments. - Managed company website on Accrisoft, designed and updated promotional messaging, created new pages daily and prepared monthly marketing reports by analyzing email performance and Google Analytics. - Managed PPC agency to ensure campaigns are optimized and new ads are created regularly for events.

- Joined department after significant turnover, worked with manager to rapidly stabilize department and return it to a position of excellence by effectively managing 100+ accounts (~$3 million of monthly traffic acquisition cost) through campaign optimization, placing and testing pixels and identifying fraudulent traffic.-Laid off after company was merged.

- Developed a credit card microsite, executed a build plan and project-managed other departments (tech, UIE, advertising, media buying, operations) and monetized the site through content development, push notifications, social media, email campaigns, media buying and advertising to reach a gross revenue of $1K/day. - Promoted to account manager after the company was acquired.

Master Of Business Administration - Mba

Bachelor'S Degree