Rebecca Hunter Piccoli, Mba Email & Phone Number

- Lead the content team in developing high-quality content focused on driving revenue for D2C and B2B channels, including email retention, social media, SEO, SEM, affiliates, influencers, direct mail and on-site field marketing.- Measure performance of paid and organic campaigns and continuously develop new strategies, products, landing pages and ads, to.

- Project managed the development of a new product line, including creating a go-to-market plan, managing internal teams and external vendors, performing competitive analysis and cost-benefit analysis, creating multi-channel marketing plan, and presenting to senior leadership, resulting in the launch of home tests division and a promotion.- Developed.

- Created a business plan and developed a personal finance website on WordPress and managed traffic acquisition and retention, content strategy, social media, website management and monetization.- Utilized SEO strategies to gain backlinks, target long-tail search keywords in order to gain organic traffic and developed lead magnets, produced weekly and.

- Built out websites on WordPress for clients, including web design, graphic design and project management.- Developed content for clients’ sites and collaborated with clients to implement changes based on performance.- Designed logos for clients and other promotional materials according to brand guidelines.

Plantation, Florida, United States

- Worked here full-time while pursuing graduate degree full-time.- Managed several e-commerce sites, including creating sales and landing pages on Magento. - Produced email campaigns on MailChimp for sales, holidays, triggered emails and managed audiences.- Managed campaigns on Google Ads and Microsoft Ads for 5+ clients and created performance reports..

Pembroke Pines, FL

- Worked here full-time while pursuing graduate degree full-time.- Responsible for creating and managing lead generation and brand awareness ads for 100+ clients on Google Ads, Facebook and LinkedIn and managing retargeting and pay per call providers. - Hired and trained several direct reports and supervised their day-to-day activities and client support..

Davie, FL

- Worked here full-time while pursuing graduate degree full-time.- Reviewed the existing email program, recommended transitioning to a CRM and implemented the new email program on ActiveCampaign (developed templates, trained coworkers), resulting in higher open and click-through rates and lower unsubscribe rates. - Designed and executed daily email.

- Joined department after significant turnover, worked with manager to rapidly stabilize department and return it to a position of excellence by effectively managing 100+ accounts (~$3 million of monthly traffic acquisition cost) through campaign optimization, placing and testing pixels and identifying fraudulent traffic.-Laid off after company was merged.

- Developed a credit card microsite, executed a build plan and project-managed other departments (tech, UIE, advertising, media buying, operations) and monetized the site through content development, push notifications, social media, email campaigns, media buying and advertising to reach a gross revenue of $1K/day. - Promoted to account manager after the.

Master Of Business Administration - Mba

Bachelor'S Degree