Seasoned performance-driven global marketing and e-commerce executive who brings a full toolbox of business skills, solid strategic and tactical thinking, as well as strong hiring and leadership skills. Acutely tuned to key business drivers, market signals, consumer buying trends, media perception, and public opinion. Experienced in leading high growth businesses in brand management and e-commerce. Innovation champion transforming businesses through developing digital creative solutions to drive high-impact and cost-effective strategies. Diverse experience across customer segments within consumables, soft lines, and hardlines, including new product launch with a thirst and curiosity for new insights to drive market development. Expert in building consumer-based brand equities by using a deep understanding of experience design, product development, branding, advertising, e-commerce, CRM, analytics in a complement of core digital marketing concepts (Demand Generation, SEO, SEM, ASO, ASM, Display, DRTV, Video, Affiliate, Mobile, E-mail, Social Media, Referrals, Content, RTB, DSP/Trading Desk, DMPs, transactional websites, attribution modeling, behavioral & relevance targeting integration, remarketing, pricing development, promotional offer yield management, marketing automation tools, and up-to-date knowledge of current martech platforms). Proven ability to achieve ROI for online and traditional marketing initiatives and effective communication across all points of contact. Fluent in English, Portuguese, and Spanish. AREAS OF SPECIALIZATION: Sales and Marketing Planning & Strategy; B2B & B2C Digital Marketing & Advertising; Brand Strategy; Direct Response & User Acquisition; Omnichannel Marketing; P&L Management; Product & Services Development; Project Management; Process Improvement; Customer Experience (CX); User Experience (UX); Growth Rate Optimization (GRO); Conversion Optimization (CRO) & Testing; Usability &; Personalization; Digital Analytics; Market Research[ passionate - connected - resilient ]
Listed skills include Digital Strategy, Digital Marketing, E Commerce, Digital Media, and 46 others.