Rafael Lima Email and Phone Number
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Seasoned performance-driven global marketing and e-commerce executive who brings a full toolbox of business skills, solid strategic and tactical thinking, as well as strong hiring and leadership skills. Acutely tuned to key business drivers, market signals, consumer buying trends, media perception, and public opinion. Experienced in leading high growth businesses in brand management and e-commerce. Innovation champion transforming businesses through developing digital creative solutions to drive high-impact and cost-effective strategies. Diverse experience across customer segments within consumables, soft lines, and hardlines, including new product launch with a thirst and curiosity for new insights to drive market development. Expert in building consumer-based brand equities by using a deep understanding of experience design, product development, branding, advertising, e-commerce, CRM, analytics in a complement of core digital marketing concepts (Demand Generation, SEO, SEM, ASO, ASM, Display, DRTV, Video, Affiliate, Mobile, E-mail, Social Media, Referrals, Content, RTB, DSP/Trading Desk, DMPs, transactional websites, attribution modeling, behavioral & relevance targeting integration, remarketing, pricing development, promotional offer yield management, marketing automation tools, and up-to-date knowledge of current martech platforms). Proven ability to achieve ROI for online and traditional marketing initiatives and effective communication across all points of contact. Fluent in English, Portuguese, and Spanish. AREAS OF SPECIALIZATION: Sales and Marketing Planning & Strategy; B2B & B2C Digital Marketing & Advertising; Brand Strategy; Direct Response & User Acquisition; Omnichannel Marketing; P&L Management; Product & Services Development; Project Management; Process Improvement; Customer Experience (CX); User Experience (UX); Growth Rate Optimization (GRO); Conversion Optimization (CRO) & Testing; Usability &; Personalization; Digital Analytics; Market Research[ passionate - connected - resilient ]
Kayak
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Integrated Marketing, Brand Experience, Media & Creative StrategyKayak Apr 2021 - PresentStamford, Ct, UsAt KAYAK, we help millions of travelers around the globe make confident travel decisions. As the world’s leading travel search engine, KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental cars and vacation packages. And because we aim to help travelers explore the world more confidently, we’re always on the lookout for ways to make travel planning and trip management easier – offering up a variety of tools and features such as KAYAK Trips, Explore, Price Forecast and our constantly evolving app and A.I. innovations.KAYAK is part of a global network that includes our sister brand OpenTable, as well as a portfolio of travel metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Collectively, we’re uniquely equipped to help people experience the world through travel and dining.KAYAK is part of Booking Holdings Inc. and operates sites in more than 70 countries and territories. To find out more, visit KAYAK.com.
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Advisor, Strategy & Growth MarketingBrauus Aug 2020 - PresentGeneva, New York, UsBrauus creates great food that can improve your health and your mood. We define great as delicious, good-for-you, and convenient. Our job is to deliver it to you using natural ingredients, evidence-based science, and simple, down-to-earth common sense. We are foodies that are inspired by the different cultures we experienced. Brauusers take genuine care of our consumers, our team, and our products.Website: http://www.nutreat.comIndustry: Food & BeveragesSpecialties: Food & Beverage, Organic, Functional, Consumers first, Diabetes, Low Glycemic, Health & Wellness, Dietary Fiber, Prebiotics, and R&D -
Advisor L Consultant, Brand Experience & StrategyYellow Butterfly Project / Yb Project Nov 2019 - Apr 2021Miami, Florida, UsYellow Butterfly Project (YBP) is a full-service content, production, and entertainment company, specialized in brand experience design. With a unique blend of talent, we make ideas take flight and create stories with a genuine connection to audiences. We are storytellers and visionaries who believe in integrity, inspiration, creativity, generosity, and being of service through our work. At YBP we take our company culture seriously, which is why every project we take on is carefully considered and aligned with our motto: CREATING EXPERIENCES THAT MATTERS. -
Vp, Marketing & Sales - Americas Head Of Growth / MdOnmobile Global Limited Apr 2018 - Oct 2019Bangalore, Karnataka, InA global leader in mobile entertainment, touches the lives of millions of people around the globe every day, providing them with new ways to be entertained and express their emotions through mobile music, voice, video, magazines, games, and other premium subscriptions & advertising solutions.• Head of Growth, Sales, Marketing, Digital Commerce, Product Delivery and Operations with full P&L responsibility• Revamped the sales process and enabled though automation accurate forecasting while driving the execution of commercial plans and its achievements -
Vp, Marketing & Sales - North America Head Of Growth / MdOnmobile Global Limited Nov 2017 - Apr 2018Bangalore, Karnataka, In• Led the D2C product strategy and established go-to-market plans, including all the direct marketing activities across a wide range of channels focused on user acquisition
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Director, Digital Marketing & E-CommerceTracfone Wireless Nov 2015 - Nov 2017Miami, Fl, UsAmerica's largest and #1 pre-paid cell phone provider in the U.S. with over 26 million subscribers and offers products and services under multiple brands which include TracFone, NET10, Total Wireless, Straight Talk, SafeLink, Telcel America, Simple Mobile, Walmart Family Mobile, GoSmart Mobile, Clearway and Page Plus Cellular. TracFone Wireless is a subsidiary of América Móvil, the fourth largest cell phone company in the world and the largest in all of the Americas with more than 250 million cell phone subscribers.• Head of digital marketing and e-commerce for all TracFone's 10 national brands and its digital ecosystem, including strategic planning design, development, deployment, and management of digital branding, digital media and e-commerce efforts focused on driving sales growth and customer acquisition while supporting the brands positioning and customer experience• Owned and managed the development and deployment of the in-house e-commerce and website environments on IBM websphere• Championed the development of e-commerce capabilities and marketing programs with data-driven and customer-focused user experience enhancements that generated business growth and stimulated consumer engagement• Served as a subject matter expert and provided guidance for all digital marketing and e-commerce related topics to the CEO and senior executives • Developed and led the relationship with online all e-retailers, such as Amazon, Walmart, Jet, BestBuy, Target, NewEgg, eBay, Dollar General, Kroger, CVS, Walgreens, Rent-a-Center, HSN, QVC, that delivered improved brand exposure, sales conversion, and profitable business growth• Planned and executed the re-launch of all digital media strategies of pay-per-performance direct response digital media and marketing programs -
Director, Digital Marketing & E-CommerceMultiplica.Us Jun 2013 - Nov 2015Madrid, Madrid, EsMultiplica is a non-traditional global digital marketing agency that specializes in boosting digital marketing results for Fortune 1000 and major transactional Internet players with its “Growth Rate Optimization” (GRO) proprietary methodology. GRO merges Conversion Rate Optimization tactics and the extensive knowledge of User Experience to squeeze the highest digital efforts' ROI - from media planning & buying to deep funnel optimization. With over 17 years’ experience, Multiplica’s optimization approach reimagines the world of full-service digital marketing craft online experiences that accelerate marketing results and blow conversion rates, turning users into customers, and customers into brand evangelists. Multiplica has currently 10 offices around the world, including our U.S. hubs in San Francisco, Boulder, and Miami, and 120 Digital Artisans.• Led the digital strategy and created data-driven audience targeting strategies, creative concepts, and media plans as well as the ongoing hands-on analysis and optimizations across display, social media, video, mobile, and programmatic platforms plans from start to finish for: HBO Latin America (HBO, MAX and Cinemax brands and programing)• Deployed and managed all digital user experience, content creation, and social media strategy for MAACO, including Yext local pages for 500 national retail locations with an emphasis on user experience optimization to drive traffic to stores and customer satisfaction.• Developed and launched the first high net-worth investment banking app for Banco Santander -
Project Manager, Experience DesignWayfinder | Experience Design Apr 2013 - Jun 2013Wayfinder is a creative services firm dedicated to providing research, strategy, and design services to a broad range of corporations and organizations challenged with communicating information through digital media.We research, plan, design, and develop usable websites and applications, engaging communications, and innovative products. We offer our clients a broad range of digital services including user experience design, information architecture, website design and website development. -
Director, Digital Marketing & Media StrategyHavas Media Group Mar 2011 - Mar 2013New York, Ny, UsPart of Havas Group (NYSE: HAVAS), Havas Media operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geo-local, social media, experiential, entertainment and sport.• Head of Client Services and Integrated Online/Offline Multi-Channel Strategy for Havas Media’s Regional and Global accounts effectively managed yearly Digital Media Budgets, setting up effective metrics and business processes, developing and implementing strategically integrated assignments for a group of 20 accounts and 38 active brands. Generated additional new billings in 2012, by proactively offering new creative solutions and products to current clients and prospects, while retaining 100% of current agency clients (such as: COTY, LVMH, PUIG, Clarins, BPI, Loreal, Belcorp, Mars, Whirlpool, Concha & Toro, Sol Melia, Barcelo, Hard Rock Hotels, NBA, Merck Sharp & Dohme, Discovery Channel, Volkswagen, Sabadell Bank, NII Nextel, among others)• Responsibilities included, efficiently and effectively managed clients relationship (current and new prospecting) to provide excellent service, comprehensive advertising, and marketing solutions and manage the internal process to maintain the agency’s profitability and division’s P&L as well as development and implement Havas Media’s Commercial Plan & Business Development Strategy -
Director, Media Strategy L Digital Marketing & Ad SalesOrange Mar 2007 - Feb 2011Issy-Les-Moulineaux, Île-De-France, FrOrange is key subsidiaries of the France Telecom Group (NYSE: FTE), one of the world’s leading telecommunications operators. The Orange Advertising Network (former StarMedia - first web portal in Spanish) solutions in the Americas has more than 20 top Hispanic premium publishers and a global reach of 343 million unique monthly users.• Performed a full range of business development and account management functions, including the development and monetization of all digital properties represented by Orange Advertising Network, growing the client base by 33% and increasing overall Northeast territory revenue by 29% by creating and executing sales/business plan, balancing new business development with account management and retention. Doubled the number of campaigns and sales from 2008, 2009 and 2010 combined. Ranked #2 for National and Pan-Regional Sales in the first year of sales responsibilities• Provided creative and managerial direction to marketing strategies, campaigns, and events that consistently achieved results and accelerated market reach, achieved by harnessing internal expertise and leveraging marketing strategies (including PR, event management, traditional marketing, Search Engine Marketing (SEM) and social media strategies) that communicated contemporized cohesive brand to appeal to a broader audience in both the US Hispanic and Latin American markets -
Director, Client Success L Marketing Solutions & Ad OpsOrange Mar 2005 - Feb 2008Issy-Les-Moulineaux, Île-De-France, Fr• Identified new opportunities for organic growth and new business development to generate an increase in revenues, surpassing sales goals from 2005 to 2007• Developed Client Service structure and procedures, driving strategic initiatives to increase efficiency and productivity via tools, processes, and policies, achieving 100% delivery optimization by revamping campaign delivery control
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Sr Manager, Digital Marketing Strategy & Performance MediaLatin3 Dec 2003 - Mar 2005Fort Lauderdale, Florida, UsLatin3 founded in the year 2000 and achieved a premier position in the raking of digital marketing agencies in Latin America, and the U.S. Hispanic markets providing: digital strategy, development, and execution of integrated marketing solutions for Fortune 500 companies. At its pick, Latin3 had 150 employees with offices located in Miami, Argentina, Brazil, Colombia, and Mexico. The company's clear mission "to partner with Global Corporations to improve the digital life of their customers" has enabled Latin3 to succeed in its objective of helping clients connect their brand with their audiences by creating programs that increase ROI.• Defined marketing strategies and tactics to meet clients’ goals, evaluated existing programs, directed targeted promotions and marketing campaigns on integrated communications platforms managing a combined budget of $5MM for Dell Computers, General Motors, Nextel, Symantec, and FedEx
Rafael Lima Skills
Rafael Lima Education Details
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Fgv - Fundação Getulio VargasProduct And Service Management -
Espm Escola Superior De Propaganda E MarketingMarketing
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Florida International University - College Of BusinessExecutive Mba
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Florida International University - College Of BusinessProject Management
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Universidade Presbiteriana MackenzieBusiness Administration
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Uc San DiegoGeneral Business Management (Pre-Mba)
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University Of MiamiTalent And Organizational Development Program
Frequently Asked Questions about Rafael Lima
What company does Rafael Lima work for?
Rafael Lima works for Kayak
What is Rafael Lima's role at the current company?
Rafael Lima's current role is Senior Marketer l Omnichannel Strategist l Growth & Innovation l Media & Brand Activations l Marketing Partnerships l Digital & E-Commerce Executive.
What is Rafael Lima's email address?
Rafael Lima's email address is ra****@****ail.com
What is Rafael Lima's direct phone number?
Rafael Lima's direct phone number is +130571*****
What schools did Rafael Lima attend?
Rafael Lima attended Fgv - Fundação Getulio Vargas, Espm Escola Superior De Propaganda E Marketing, Florida International University - College Of Business, Florida International University - College Of Business, Universidade Presbiteriana Mackenzie, Uc San Diego, University Of Miami.
What are some of Rafael Lima's interests?
Rafael Lima has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Rafael Lima known for?
Rafael Lima has skills like Digital Strategy, Digital Marketing, E Commerce, Digital Media, Integrated Marketing, Online Advertising, Strategy, Marketing Strategy, Sem, Crm, Online Marketing, Advertising.
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