Rafael Laitano Lionello Email & Phone Number

São Paulo, São Paulo, Brasil

SABBY is a business data science company that develops, implements, and scales marketing and sales analytical solutions.We are a team of PhDs dedicated to unlocking the value of customers, brands, and products through advanced analytics. Our expertise lies in customer lifetime value, choice modeling, marketing effectiveness, and crafting data-driven strategies.Our mission is to bridge the gap between academic insights and real-world business success.SOME OF OUR CLIENTS:… Show more SABBY is a business data science company that develops, implements, and scales marketing and sales analytical solutions.We are a team of PhDs dedicated to unlocking the value of customers, brands, and products through advanced analytics. Our expertise lies in customer lifetime value, choice modeling, marketing effectiveness, and crafting data-driven strategies.Our mission is to bridge the gap between academic insights and real-world business success.SOME OF OUR CLIENTS: Banrisul, Bayer, Grupo CCR, McKinsey, Telasul, Tramontina, VML.Do you want to generate more intelligence and productivity for your business? Write to us: rafael@sabby.com.br. Show less

São Paulo, Brasil

Undergraduate and MBA Professor. Courses taught:. Marketing/Customer Analytics;. Conjoint Analysis;. Brand Management; . Marketing Research and Applied Statistics.

Our mission is to deepen understanding of AI and GAI and integrate them seamlessly into people's lives.Current initiatives include:*Developing an AI Occupational Exposure product to measure AI potential across firms and society;*Launching an AI videocast series with key industry insights;*Developing AI certification programs.Always open to exploring synergies.

São Paulo, São Paulo, Brasil

MBA Consumer Behavior Professor in the Retail Program (LABFIN.PROVAR | FIA)

Professor of the Marketing Research and Digital Marketing course.

São Paulo E Região, Brasil

Professor at the School of Business, Economics, and Computing. Main courses taught: Statistics for Managers, Principles of Economics, Market Research, Strategic Planning, Management Information Systems.

Mogi Das Cruzes

MBA Professor in Strategic Marketing and Sales Management. Course taught: Price Management.

Caxias Do Sul E Região, Brasil

MBA Professor in Marketing and Sales. Course taught: Market Research.

Porto Alegre E Região, Brasil

SindiTabaco Project 2016. Technical lead for the research project aimed at socioeconomically stratifying tobacco products from southern Brazil.

Porto Alegre E Região, Brasil

Professor at the School of Business. Main courses taught: Fundamentals of Marketing, Relationship Marketing, Marketing of Services and Products, Market Research.

Ufrgs

CNPq Technical Support Scholarship in Research - Level 1A.

Ufrgs

Academic Interaction Project between UFRGS and Tramontina Eletrik, the Tramontina Eletrik Chair supports the activities of the Research Group on Marketing and Consumption (GPMC) at the School of Administration of UFRGS.

Ufrgs

Research Assistant in the project “Consumer Attitudes towards Functional Foods in Brazil” coordinated by Prof. Dr. Márcia Dutra de Barcellos.The research results were published in the International Journal on Food System Dynamics (De Barcellos, Marcia D., Lionello, R.L, 2011. Consumer Market for Functional Foods in South Brazil. International Journal on Food System Dynamics, vol. 2, pp. 126-144).

Porto Alegre E Região, Brasil

Bento Gonçalves E Região, Brazil

Toronto, Ontário, Canadá

Porto Alegre E Região, Brasil

Doctor Of Philosophy - Phd, Marketing

Visiting Phd Scholar, Mathematics And Statistics

COURSE AT THE CIVIL ENGINEERING INSTITUTE: Discrete Choice Analysis: Predicting Individual Behavior and Market Demand. This course.

Visiting Phd Scholar, Marketing

COURSES AT THE SCHOOL OF ECONOMICS, ADMINISTRATION, ACCOUNTING, AND ACTUARIAL SCIENCE (FEA): . Techniques of Data Collection and Analysis.

Doutorado, Marketing

Dissertation: Choice Modeling Embedded in Marketing Relationships COURSES AT THE SCHOOL OF ADMINISTRATION (EA): . Experimental.

Mestrado, Marketing

The article derived from the dissertation ("Factors Influencing the Quality of Services Delivery through Web Sites: A Meta-Analysis") was.

Bacharelado, Administração De Empresas

The research 'The Nighttime Restaurant Clientele of Porto Alegre - A Market Segmentation Study of this Consumer Market' was conducted.