Marketing Specialist
Current■ Creating full marketing plans and campaigns for new products/services and special promotions; worked in tandem with graphic designer for marketing collateral and graphics.Campaign deployment via email, social media, push/in-app notifications, and company events; coordinating with other departments for team participation and marketing materials.■ Creating all new monthly social media content for 5 channels including PFCU’s Facebook, X (twitter), Instagram, LinkedIn, and Allan Prindle/CEO’s X (twitter) account.■ Supervision of campaign deployment, progress, and analytics of post-campaign performance.■ Database management of credit union’s members; liaised with external vendor to update, maintain, and create new audience segmentations for effectiveness of campaigns.