Skip The Line is a strategic marketing agency focused on high growth B2B SaaS startups and scaleups. We develop and execute effective marketing strategies that help you connect with your target audience and deliver meaningful business impact.

"I immensely enjoyed working with Rebecca, and she is one of the best marketers I have worked alongside in my career. She is knowledgeable about legal technology, AI/analytics technology, and SaaS. She is intelligent, dedicated, creative (great writer), and a critical thinker and problem solver. She built a great marketing team (and) deeply cares about the team she built and led. She also built strong executive relationships at Onit across marketing, sales, customer success, and product management."- Ben Tao, VP of OnitX (ex-IBM, ex-Dell)"Rebecca creates thoughtful and strategic plans, and is also a hands on marketer who executes effortlessly. She always makes time to problem solve live, and while she pulls from her previous experiences, her superpower is creatively adapting those experiences and looking at them through a new lens so they are more powerful today. Rebecca is the kind of person who reminds you why marketing is so fun." - Lauren Jennings, VP of Marketing at SimpleLegal, An Onit Company"Rebecca is intelligent, passionate, and goal-driven but she's also honest, compassionate, and empathetic. She's a leader who cares about the business and the people."- Eileen Policarpio, Director of Communications at Onit Inc. (ex-Ontra, ex-Conga)**Accomplishments:**Spearheaded post-acquisition global GTM strategy and integrated solutions for legal tech unicorn, increased new lead generation by 12% and launched 2 new products in the first year.**Teams Managed**- Product Marketing (including corporate narrative, positioning and messaging)- Solution Marketing- Sales Enablement- Content Marketing

"Rebecca is an exceptional boss and marketing professional. She has a wealth of knowledge in product strategy and marketing, and her data-driven approach to work was a major asset to our team. She was always able to quickly analyze and interpret data to inform her decisions and create a roadmap for success. This, combined with her expertise in marketing technology, allowed us to scale and grow our business at a rapid pace." - Frank Longo, Director of Growth Marketing @ OnitX"Rebecca's ability to understand product-market fit and develop unique marketing solutions combined with her creativity and leadership skills make her one of the best mentors I have worked with in my career in SaaS."- Emily Morlock, Associate Director of Product at Tock**Accomplishments**Engineered a complete marketing transformation, revamping team, technology stack, positioning and programs; accelerated lead qualification by 58% and increased Annual Recurring Revenue (ARR) by 300% in 12 months.Teams Managed: - Corporate Marketing - Demand Generation- Product Marketing - Brand Strategy- Creative / Design- Sales Enablement- Market Research- Content Marketing- Communications (PR, Analyst Relations, etc.)- Field Marketing (Events, etc)***Acquired by Onit, August 2021.***

Grew the marketing and creative team to six, transitioning from consultant to full-time in January 2018, culminating with company growth to 50 employees and $30MM+ annual revenue by December 2019.Major projects included a full rebranding (logo, messaging, brand architecture), site redesign including all content authoring, new content marketing strategy, build of sales collateral, and events management.Teams Managed: - Demand Generation- Product Marketing - Brand Strategy- Corporate Marketing- Creative / Design- Sales Enablement- Market Research- Content Marketing- Communications (PR, Analyst Relations, etc.)- Field Marketing (Events, etc)

Defined MVP requirements, and managed initial engineering build for Blockdaemon’s blockchain infrastructure platform. Other accomplishments included recruiting a CTO and engineers, defining product strategy and monetization model, and building a pitch deck used for seed and A rounds.

"I had the fortune to be exposed to Rebecca's ability to craft a strategic vision. She was tireless in her work to understand our market - where the industry trends were leading, how our customers' businesses were evolving, and how our feature set could grow to match those opportunities and evolve further. Beyond that, her work to revamp our pricing plan and how we thought about it gave the company a more robust framework for discussing our product. Finally, as a leader, Rebecca was a strong advocate for our team. She stepped in and helped those who needed guidance. She also would amplify requests that might otherwise go unheard."- Tim Read, Technical Product Manager at Meta (Instagram)**Accomplishments**Built & managed an agile Product and UX team of five, launching 13 key features that boosted daily use by 35%, improving customer retention by 51%. Teams Managed: - Product Management - UX / Design- Product Marketing- Sales Enablement- Market ResearchWiredrive was acquired by Shift Media in 2016.

Defined and delivered 8 key features, including a new marketplace aimed at buyers, expanding the target market by 200%+.Revamped product prioritization, design, and launch process, contributing to a 75%+ increase in qualified leads in the first 12 months.Designed customer engagement programs reducing churn by 40% through self-serve onboarding and activation roadmaps and best practices tool kits.Teams Managed: - Product Management - UX / Design- Product Marketing- Sales Enablement- Market Research- Onboarding & Activation

Recruited by consulting clients, PayPal and eBay, to lead Magento product marketing.Optimized product sign up flow, increasing new customer acquisition by 20%+.Redesigned self-serve knowledge base, support ticketing system and resource center, resulting in 41% reduction of support tickets in the first month, and providing access to actionable data.

Developed global brand strategy for F500 clients, developing innovative and scalable solutions to drive growth and product adoption.eBay Enterprise (X.commerce) - Recommended a new brand migration program and integration guidelines for all acquisitions, standardizing the transfer of brand equity, and ensuring internal alignment.PayPal - Collaborated on new global brand architecture, post-acquisition integration planning, consumer insight analysis, naming, and implementation playbooks. ADP - Proposed acquisition brand migration strategy, sub-brand development and visual system modifications.