Richard Look

Richard Look Email and Phone Number

President & Chief Strategist @ Vertibrands featuring IMX | Fractional CMO | Insurance MarCom Specialist | 2024 IMCA Trailblazer Award Recipient @ Vertibrands
west chester, pennsylvania, united states
Richard Look's Location
West Chester, Pennsylvania, United States, United States
About Richard Look

With over 25 years of experience with insurance brands, I specialize in helping specialty insurance providers, insurance program managers, Insurtechs and insurance service companies market their products and services, drive submissions and business opportunities, and grow premium or sales. Seven (7) clients have been named to the Inc. 5000 list of fastest-growing companies, one of which achieved this for seven (7) consecutive years. Additionally, our clients have won more than 50% of all marketing awards presented by the Target Markets Program Administrators Association (TMPAA) since 2008.We serve as a fractional CMO for some clients and a full-service marketing communications firm or advertising agency for others.Our core competencies encompass brand development, programmatic advertising, digital marketing, direct marketing, email marketing, behavioral targeting, website development, public relations, social media, SEO & SEM, marketing automation, content marketing, and nurture marketing. I leverage these skills to support insurance providers who are industry or product experts, elevating the standards and practices of insurance marketing.As a past-chair of the Insurance Marketing & Communications Association (IMCA), I have dedicated my career to delivering value and results for clients and partners in the insurance and technology sectors. And I was extremely proud to receive the 2024 IMCA Trailblazer Award at this year’s IMCA Ignite conference which is voted on by insurance marketing peers.

Richard Look's Current Company Details
Vertibrands

Vertibrands

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President & Chief Strategist @ Vertibrands featuring IMX | Fractional CMO | Insurance MarCom Specialist | 2024 IMCA Trailblazer Award Recipient
west chester, pennsylvania, united states
Website:
vertibrands.com
Employees:
5
Richard Look Work Experience Details
  • Vertibrands
    President & Chief Strategist
    Vertibrands Jan 2007 - Present
    Vertibrands is a full-service marketing communications firm serving non-competing companies within the insurance and technology verticals. Recognized as the leading insurance advertising agency for insurance intermediaries. Vertibrands' clients have won more than 50% of TMPAA Marketing Awards since their inception in 2008.
  • Insurance Media Exchange
    President
    Insurance Media Exchange Oct 2023 - Present
    West Chester, Pa, Usa
    IMX is an innovative digital platform that revolutionizes the way insurance providers connect with brokers and potential insureds. Powered by the dynamic partnership between Vertibrands and Searchworxx, IMX brings you a groundbreaking solution to amplify your brand’s reach and impact in the insurance industry.With 25 years in insurance, we understand the challenges faced by insurance providers in today’s fast-paced digital landscape. IMX provides an end-to-end LeadGen solution that generates 5x the business activity versus other insurance marketing tactics.
  • Venture Insurance Programs
    Vp, Communications
    Venture Insurance Programs Mar 2002 - Dec 2006
    Venture is a national insurance program administrator and underwrites golf / country clubs, resorts, hotels, technology, biotech firms and community banks, exclusively through insurance agents and brokers. Venture became the only insurance intermediary to win an IMCA (Insurance Marketing & Communications Association) Showcase Award more than one year in a row; Venture won 4 consecutive years. Spun marketing department off in January 2007 to form Vertibrands, Inc.
  • Commonwealth Risk
    Vp, Brand Marketing
    Commonwealth Risk Mar 1998 - Feb 2002
    Commonwealth Risk was the U.S. marketing arm of Mutual Risk Management (MRM), a Bermuda-based company specializing in alternative risk financing.
  • Kingswood Interactive
    Vp, Account Supervisor
    Kingswood Interactive Feb 1997 - Feb 1998
    Managed 6 person account team and $10 million in gross billings for such accounts as Comcast Cellular, SmithKline Beecham (corporate communications & R&D), Hewlett-Packard, Novartis (medical education) and Johnson & Johnson (clinical labs)
  • Mcadams, Richman & Ong
    Vp, Account Supervisor
    Mcadams, Richman & Ong Jun 1994 - Jan 1997
    Managed a 5 person account team and $6 million in annual billings with such accounts as National Media Corporation (Quantum International) and Hewlett-Packard. Selected by creative team as the account service representative for a pro-bono creative endeavor as well as assisted the new business team.
  • William Jenkins Advertising, Inc.
    Account Executive / President
    William Jenkins Advertising, Inc. Oct 1989 - May 1994
    Became the youngest president (25) of the oldest ad agency (1923) in Philadelphia with sudden passing of my father. Managed 16 person firm through transition from traditional to mainstream agency including addition of management system, PC network, Mac "creative" network, and new business growth. Primarily a B2B agency with 20+ accounts ranging from $100K to $500K per account.
  • Maguire Insurance Group
    Sales Representative
    Maguire Insurance Group 1988 - 1989

Richard Look Education Details

Frequently Asked Questions about Richard Look

What company does Richard Look work for?

Richard Look works for Vertibrands

What is Richard Look's role at the current company?

Richard Look's current role is President & Chief Strategist @ Vertibrands featuring IMX | Fractional CMO | Insurance MarCom Specialist | 2024 IMCA Trailblazer Award Recipient.

What schools did Richard Look attend?

Richard Look attended Lafayette College, William Penn Charter School.

Who are Richard Look's colleagues?

Richard Look's colleagues are Rich Pierangeli.

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