Robert Thomsen Email & Phone Number

Aliso Viejo, Ca, Us

Aliso Viejo, Ca, Us

Services include all aspects of strategic planning for brands and retail organizations. Proven track record of delivering transformational strategies for building DTC revenue. Other services include merchandising, product development, forecasting, retail project management and brand marketing.

POSITIONS HELD:Senior Vice President, BoxLunch, Her Universe and Hot Topic Vice President, BoxLunch VP DMM Hot topic Fashion Apparel and AccessoriesDMM Hot Topic Music and Licensed ApparelI was responsible for managing merchandising, marketing, and direct licensing agreements for all brands. I launched the new business concept Boxlunch and grew it to over 200 stores with a robust e-commerce business. I also directed all merchants for brick-and-mortar and digital commerce. Furthermore, I was integral in developing all physical and digital marketing assets for the company. Orchestrated Licensing team managing direct to retail deals with Licensors, talent, and content creators.

Costa Mesa, Ca, Us

I was responsible for developing a new vertical retail environment for Hurley. I was integral in managing all operational aspects of the business, including financial planning, merchandising, operating systems, procurement, best practices, recruiting, team development, product development, and design. I also spearheaded all store development activities such as site selection, lease negotiations, architecture, engineering, design, construction, and vendor sourcing.Director of Global FootwearI was integral in Introducing the Hurley footwear brand in the market, including overseeing design, product development, and sales for the new product category. Besides effectively incorporating Nike resources and best practices into the operational development of the new businesses, I produced critical incremental growth to address 18% of the entire Hurley business. I was integral in developing company margin by managing close-out inventory through a new factory outlet strategy. Apart from being instrumental in enhancing initial footwear margins by 7 points, I collaborated with creative departments to comprehend the footwear development process and achieve symmetry between footwear, swim, accessories, and apparel. I executed a new operating system for reporting, forecasting, budgeting, and point of sale to support store growth of 150 stores. I was also integral in increasing sales by training apparel and swim reps to sell footwear and developing a footwear-specific sales team for key accounts. Additionally, I partnered with field merchandisers, in-store marketing packages, and vertical retail objectives to develop a cohesive, consistent marketing strategy at the point of sale.