Randall L. Williams, Mba Email & Phone Number

Atlanta, Ga

• Function as Subject Matter Expert (SME) for FOX Customer Onboarding (FCO) and FOX TV Stations (FTS) SALESFORCE App, which is designed to ensure seamless E2E Onboarding and New Business workflow requests.• Proactively collaborate with stakeholders to develop or enhance SALESFORCE functionality by writing and grooming user stories.• Work across SBUs to gather requirements for new system functionality, as well as enhancements. • Using an Agile methodology, work enthusiastically with cross-functional teams, including participation in sprint planning, prioritizing initiatives, and working with technology resources on the allocation of story points and refinement of delivery schedules.• Accountable for user story based UAT, including test case scenarios, submission of test data requirements and raising defects arising from testing.• Support FOX Ad Sales (FAS) by facilitating weekly team meetings, conducting QA sessions, and consulting with external vendor, Brave New Media (BNM), on website design, updates, and enhancement requests

Atlanta, Georgia, United States

• Proactively collaborated with stakeholders to develop or enhance SALESFORCE functionality by writing and grooming detailed user stories.• Elicited requirements using interviews, document analysis, questionnaires, business process descriptions, use cases, scenarios, business analysis, and existing system analysis.• Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.• Worked with cross-functional teams -using an Agile methodology- including participation in sprint planning, prioritizing initiatives, working with technology resources on the allocation of story points and refinement of delivery schedules.• Responsible for user story based UAT including test case scenarios, submission of test data requirements and raising and tracking defects arising from testing.• Authored and maintained a “BA Guide” which lists day-to-day duties, including how to write user stories; conduct JAD Sessions; UAT; production validations; and raising of defects in UAT and production environments.

Atlanta, Georgia, United States

• Worked closely with Business Stakeholders to develop business system processes, requirements gathering, create technical designs, lead projects to implement solutions and provided ongoing business system support.• Led weekly IT updates for the ASCEND project -an enterprise-wide effort to bring various systems onto a single platform.• Created user stories including detailed descriptions of expected behavior for proposed new features, as well as performed User Acceptance Testing (UAT).• Trained business personnel in use of systems.• Investigated and addressed system issues to enhance usability and improve functionality.

Atlanta, Georgia, United States

• Interacted with internal customers to understand business needs and translate into requirements and project scope.• Identified, authored, and prioritized user stories including detailed description of expected behavior for proposed new features.• Reviewed and provided input on design and implementation for major feature enhancements.• Conducted design meetings with developers to scope out implementation of features.• Investigated and addressed system issues to enhance usability and improve functionality.

Atlanta, Georgia, United States

• Served as Project Lead on Hansen 7.7 system upgrade, which included determining scope, gathering user requirements, system functionality, design, implementation, UAT and adhering to budget constraints• Oversaw the Department's performance management efforts including ATLStat, a citywide performance management program that drives the alignment of the City's priorities through the analysis and tracking of performance metrics and the management of performance improvement initiatives.• Managed preparation of and participated in regularly scheduled ATLStat performance review sessions for the Department• Responsible for monthly actuals vs. budget reporting, as well as interim forecasts (3+9, 6+6).• Performed action-oriented analysis based on departmental performance data and presented insights and results to senior management.• Worked closely with Office Directors to review their projects, key performance measures and adjusted targets based on their business processes and strategic objectives.• Produced clear, concise, and consistent deliverables to communicate root causes and make recommendations for their corrective actions.

Atlanta, Georgia, United States

• Managed weekly DNIS call volume reporting, issue resolution and Field support.• Built logical schemas in UNICA for quarterly marketing campaigns, as well as created ad hoc flowcharts for reporting purposes• Enhanced data integrity by applying meticulous attention to detail when reviewing and analyzing data maintenance processes.• Performed extensive variance analysis as part of the preparation of a 20+ page quarterly Post Campaign Analysis (PCA) report.• Actively worked with the Base Management team to identify prospective clients to include in marketing campaigns.• Collaborated with the Marketing Team in performing deep dive analyses into client segments to identify market opportunities.• Performed propensity analysis to determine how well a prospective customer will respond to direct mail marketing campaigns.

Atlanta, Georgia, United States

• Analyzed key aspects of the business to evaluate factors driving results and summarized into presentations.• Created operational and clinical reports on program performance for Eagle practice locations.• Managed the process for report generation, including data procurement and manipulation, interfacing with appropriate Eagle and hospital contacts.• Coordinated activities with operational and clinical team members at both Corporate and practice sites.• Significantly automated most departmental reporting using Excel and PowerPoint.• Developed practice specific scorecards, dashboards, and ad hoc reporting on a monthly and quarterly schedule.

Atlanta, Georgia, United States

• Created detailed yearly, quarterly and monthly revenue and expense forecasts for Prepaid Cards.• Managed monthly actuals reporting, which included forecast-to-actual reconciliations and ad hoc analysis and reporting.• Updated and maintained a complex forecast model used for all departmental financial reporting and budgeting.• Oversaw the preparation, maintenance and reporting of SG&A budgets and expenses; also built yearly and interim forecasts.• Automated most departmental reporting, using Excel and PowerPoint.• Streamlined and automated mandatory FCC reporting requirements.

Bachelor Of Business Administration (B.B.A.), Finance, General

Master Of Business Administration (Mba), Business Administration And Management, General