- Marketing and branding consulting for travel, arts and startups including crypto- Impressionism artist with residencies and exhibitions in UAE, Switzerland, USA and France- Started a digital concept shop for art creatives, promoted digitally through owned and paid media- Published a book on painting and poetry which is distributed globally through Amazon, Barnes & Nobles, etc

- Creative practice of duality (painting and poetry) where Picasso once lived and worked- Durated and displayed art pieces for a group art exhibition - Provided open studio visits for the community- Featured in Nice Matin, a regional newspaper in Southern France

- Creative practice of art impressionism in an art colony in Upstate New York- Durated and displayed art pieces for a group art fair- Curated and displayed art pieces for a solo exhibition- Provided open studio for student visits

- Launched the regional internal roll-out for the new lifestyle loyalty program in liaison with global, regional and operational teams- Produced marketing collaterals, newsletters and more for internal awareness to 200+ hotels- Generated bespoke concepts and handled events around the internal promotion of the project- Provided stakeholders with updates through presentations in global and regional conferences, dedicated meetings and more

- Awarded as Employee of the Year 2018 - CRM leader for loyalty; designed digital campaigns to provide visibility to loyalty brand and projects- Developed and increased partnership activities by 90%- Generated additional revenue and marketing dollars for extra visibility through partners such as MasterCard, Emirates Airlines, Dubai Tourism and more- Designed and handled exclusive VIP partner events as Ed Sheeran Concert, Cirque du Soleil, CATS Musical and more

- Won 3 travel awards for the region in 2016- Vamped destination campaigns, programmatic activities that resulted to increase in revenue for hotels- Initiated partnership marketing for brand awareness such as ME ComicCon, Color Run, Riyadh Shopping Festival and more- Initiated the branded emailer tools launch for the hotels in the region- Handled the budget for both the region and the hotels marketing fund- Designed the marketing plan to launch pre-opening and rebranding hotels in the region- Ambassador for multi-brands (Accor, Ibis, Mercure, Novotel, Pullman, Sofitel)

- Won 3 travel awards for the hotel in 2013 - First hotel in the region to initiate an in-house email and social media marketing - Launched the opening of the first Pullman residences in the world with 70% of the paid campaign spent on digital - Started the Pullman & Art Events Program of featuring specific artists for live presentation and exhibition in the hotel lobby- Pushed the hotel's F&B visibility through community events such as food festivals, digital marketing, mall events. - Designed room offers partnered with shopping, entertainment and cultural elements from the destination.

- Initiated partnership activations such as Shop & Stay with Marina Mall, Women in Arts Exhibition withInstitut Francais and Time Out Abu Dhabi Restaurant Awards- Increased the PR coverage by 300% through continuous media stays and fam trips - Handled the post-opening of the hotel, revamped marketing collaterals and redesigned the entire content marketing materials from hotel storytelling, photoshoot and more

- Handled the rebranding of Pullman Creek hotel and Operations Marketing of Pullman Mall of Emirates hotel

- Launched the first Pullman hotel in the region - Launched the first branded hotel website in EMEA and was used globally as a benchmark for other - hotels- Initiated partnerships such as World of Fashion with Harper Bazaar, Mall of the Emirates, Cityscape Dubai which generated content for the brand