Radha Manalan Email & Phone Number

Edinburgh, Scotland, United Kingdom

A digital content start-up specializing in branded content and viral video content.We are a digital Content Creative house who focus on creating content for South Indian Community. We would be launching kichdy.com, soon in Tamil and an app based on that.• Developed content architecture and strategy for apps and websites, resulting in delightful user experiences.• Responsible for developing and managing the on-line content.• Developed the end-to-end experience for internal-facing content across all consumption channels• Ensure consistency with brand voice, interactive, and compliance standards.• Teamed with product teams, user experience specialists, and other stakeholders to develop content to meet business goals.

Edinburgh, Scotland, United Kingdom

Chennai

Conceived and created the idea for the channel and is currently promoted by Dinamalar, leading daily in Tamilnadu. • Leading strategic digital experience design for “Madras Central” Channel across the web, mobile, digital television, data visualization, and social media platforms. Developing, mentoring and identifying new discipline expertise for the digital experience design team of “Madras Central”.• Defining experience opportunities across both corporate and strategic partnership deals for “Madras Central” worldwide. • Created the channel “Madras Central”, which is now 10 months old on YouTube and Facebook.• Looked after the brand strategy and brand positioning.• Have released 23 videos with a span of 2 months with over 3 million views on Facebook and YouTube.• Managed a team of Creative Writers, Designers, and Video editors.

Chennai Area, India

Handled the production and formatting of feature and lifestyle show in the channel from the launch phase, which includes design, content strategy, pre-production and post-production of the programs.• Leading design direction and co-collaborated on strategic direction for Thanthi TV across the web, mobile, digital television, data visualization, and social media platforms. • Data Analysis for video, metadata management and overall strategy for the look and feel of the Thanthi TV.• Developed and Hosted “Thenali Darbar”, a late night satire talk show for two seasons which lasted over 140 episodes.• Developed and executed “Tamil Cinema 100”, a 100 episode documentary series in celebrating the History of Tamil Cinema.• Conceived and Hosted travel documentary feature called Zha (a special word in Tamil), which traces the roots of Tamil culture and tradition.

Chennai

Strategic Creative input on developing the Voice platform on VAS Business and responsible for creating new products. Also responsible for Conitinous monitoring of growth of new products and liasing with Mobile operators.Creating new voice products and marketing the same.

Madurai/Chennai

Responsible for the Programming, Marketing and Music Strategy of the station, Monitoring the sound of the station, consistent innovation in on-air packaging elements, creating on-air and on-ground brand building activities for the station• Perfect understanding of the radio media from a program director's point of view• Recruited and trained RJ’s, monitored the day today content that is going on Station, closely monitored the competition and created niche products that caters to target audience.• Sound knowledge in RCS, Clock Management, and Music Management.• Driven the revenue growth by launching big ticket properties like “Cow Fashion Show”, “Twins Day”, “Lucky Wheel Contest”, “Talent Hunt Contests”, “Movie tie-ups”.

Chennai Area, India

HResponsible for the programming strategy, audience connects, promos, music strategy of the station during the launch. • Key member in creating the sound of station and programming policies.• Trained RJ’s in terms of radio jockeying and radio programming.• Created and managed the music of station.• Created new saleable radio properties on-air

Colombo

NO 1 tamil FM Station in Colombo,Srilanka.Worked as a Radio Jockey in evening drive time and hadnled the music of the station.launched the famous character show in radio and handled the weekend programming.Hands on experience in executing the onground shows such as radio Super Star and New year music concerts.

Radio Mirchi 98.3fm,ChennaiKey Member of the start up team during the launch of Chennai StationHad been a successful radio jockey in Chennai during the initial growth of fm stationsHave done Shows between 11am-2pm and in evening as a Character RJAnanda Vikatan & Writer Sujatha had awarded me the best RJ for the year 2003 for my charcter show called Operator Murugan.Was the voice behind characters like Operator Murugan, Cool Kabali .

Worked as a freelance script writer for the Vijay TV show Top 20 during 2003.Worked as script writer for the Srilankan channel Shakthi TV.Hosted a reality quiz show called Meter mela Kaasu in Zee Tamil which is soon to be aired.Have written scripts for various mobile VAS companiesHave given Voice overs for various radio and TV commericalsHave given motivational seminars on career in Fatima College and Yadava College, Madurai

Masters, Communication And Journalism

Mcj, Mass Communication

Activities and Societies: Environment Club Member, Quiz Club member,College Cultural Secretary

Bachelors, Physics