Mark Gibson

Mark Gibson Email and Phone Number

Executive Director, Revenue Acceleration @ Shift90
London, GB
Mark Gibson's Location
London, England, United Kingdom, United Kingdom
About Mark Gibson

I help B2B leaders quickly recraft their go-to-market messaging and design and implement aligned sales and marketing messaging, and sales conversations with customers, prospects, and partners, using the Jobs to be Done framework and various storytelling techniques. This helps drive lead generation with targeted prospects receptive to your messaging.As a Sales and Marketing Scale-Up Consultant, I have helped numerous B2B SaaS and services companies enhance their sales team engagement, qualification processes, win rates, average selling prices, and sales cycle times. These improvements have led to better business outcomes and accelerated revenue growth. I'm a firm believer in buyer facilitation as the new and preferred way buyers want to be engaged by B2B vendors and am partnering with Aligned to help our clients to differentiate through a superior buying experience. I have expertise in designing custom GPTs and utilizing AI and natural language processing to achieve a range of product and brand marketing goals.

Mark Gibson's Current Company Details
Shift90

Shift90

View
Executive Director, Revenue Acceleration
London, GB
Employees:
3
Mark Gibson Work Experience Details
  • Shift90
    Executive Director, Revenue Acceleration
    Shift90
    London, Gb
  • Shift90 Llc
    Executive Director, Revenue Acceleration
    Shift90 Llc Jan 2025 - Present
    As part of the Shift90 team, I am responsible for helping our clients accelerate revenue. Revenue acceleration is achieved by aligning sales, marketing, and customer success initiatives. It is created by reducing sales cycle time, increasing win rate, increasing MRR in the acquisition phase, and increasing NRR in the retention and expansion phase.
  • The Real Review
    Advisory Board Member
    The Real Review Jan 2022 - Present
    London, England, United Kingdom
    The Real Review is the leading source of independent, unbiased reviews of Australian and New Zealand Wine. The Real Review helps wholesalers, retailers, and wine consumers to make smarter buying decisions and the shelf talkers, bottle stickers and winery rankings are proven to drive sales volume.
  • Amberoon Inc.
    Sales And Marketing Advisor
    Amberoon Inc. May 2019 - Present
    Cupertino Ca>
    Amberoon is a disruptive entrant into the anti-money laundering (AML) market. Amberoon's Lucre solution helps financial institutions to efficiently identify and report on the money-laundering activity of kleptocrats, crooks, and tax dodgers to reduce operational risk from financial crime and benefit society as a whole.
  • Trustwrx
    Trustwrx Advisory Board
    Trustwrx Aug 2016 - Present
    San Francisco Bay Area
    Mark is a marketing and sales advisor to TrustWrx. Securing IoT, IIoT and OT in critical infrastructure is a complex, challenging and yet unsolved problem. The exciting promise of TrustWrx in protecting IoT networks and connected devices is based on a privacy approach vs traditional cybersecurity layered and defense-in-depth methods. This concept requires a leap in thinking and will appeal to innovative thinkers charged with securing high-risk assets and environments.
  • Why Change Selling
    Sales And Marketing Scale-Up Consultant
    Why Change Selling Nov 2023 - Jan 2025
    London, England, United Kingdom
    I assist B2B SaaS leaders in implementing processes and designing critical sales conversations with customers, prospective customers, and channel partners. My expertise helps improve engagement, qualification, and win rates, leading to better business outcomes.
  • Peachy Mondays
    Director Of Sales And Marketing
    Peachy Mondays May 2023 - Nov 2023
    Peachy Mondays is a continuous employee listening and survey platform. Anonymous two-way conversations help HR, Culture, Transformation and Communication leaders to listen better and quickly get to the root-cause to close the feedback-to-action loop to improve employee experience and drive engagement
  • Peachy Mondays
    Sales And Marketing Advisor
    Peachy Mondays Feb 2023 - Sep 2023
  • Peachy Mondays
    Customer Intimacy Consultant
    Peachy Mondays Feb 2023 - May 2023
    London, England, United Kingdom
    Peachy Mondays is the continuous employee listening platform that allows you to listen better and act faster to drive engagement and effectiveness.
  • Why Change Selling
    Principal Consultant
    Why Change Selling Oct 2022 - May 2023
    London, England, United Kingdom
    We believe that any company with a viable product with the right sales team, equipped with the right tools, the right skills, and the confidence to conduct the right conversations can win in any economy.
  • Cloudview
    Head Of Sales
    Cloudview Oct 2021 - Oct 2022
    London, England, United Kingdom
    Cloudview’s video surveillance system and service allows users to capture, store and manage visual data using the Cloud. It securely consolidates visual data from any number of cameras or CCTV systems into a unified, encrypted account held on secure Cloud servers - immediately accessible to you anywhere via your Chrome browser. Cloudview was founded in the UK and all data is resident in the UK.
  • Enableocity
    Chief Marketing Officer And Partner
    Enableocity Jan 2020 - Oct 2021
    San Jose, Ca
    Enableocity helps Marketing, Sales & Enablement leaders to overcome growth constraints to improve sales outcomes. We bring sales content to life in physical and digital playbooks with experiential learning, gamification, & events to drive adoption. We do this by integrating proven methods, conversation frameworks, and technology As-a-Service. It’s all about knowing and not guessing what works.
  • Rmarkgibson Consulting
    Sales Enablement Consultant
    Rmarkgibson Consulting Sep 2018 - Jan 2020
    San Francisco Bay Area
    COLLABORATIVE SALES ENABLEMENT LEADER WITH CYBERSECURITY EXPERIENCEBelieves sales enablement success depends on leadership buy-in to the charter and that sales managers must lead and learn to coach for individual and team performance. Believes in the holistic development of individuals and imparts soft-skills in the form of mindset, values, goals, empathy, vulnerability, listening and storytelling through active learning experiences for salespeople, commencing at new hire. Creates messaging frameworks and tools to capture positioning, competitive differentiation and for sharing knowledge and best practices. Creates visual stories and immersive roleplaying workshops for building situational fluency.
  • Centrify
    Senior Director, Sales Enablement
    Centrify Sep 2015 - Aug 2018
    Santa Clara, Ca
    Contributed 3 years at Centrify in sales enablement leadership role. * Developed 30-60-90 day on-boarding program that reduced sales ramp time by 50%* Created 7 Whiteboard visual stories and storytelling animations as well as 100 Customer "Who We've Helped Stories"* Created Core Concepts Curriculum and completely revamped new hire training. Revised agenda and ran sales kickoff agenda in prior 2-years. * Organized and delivered field training events in USA and EMEA with product management
  • Centrify Corporation
    Director Sales Enablement
    Centrify Corporation 2015 - 2016
  • Admarco Llc, (Admarco.Net) Dba Advanced Marketing Concepts
    Sales Enablement Content, Sales & Marketing Performance Consulting
    Admarco Llc, (Admarco.Net) Dba Advanced Marketing Concepts Oct 2010 - Jan 2016
    Bay Area San Francisco
    Sales enablement content, insight storytelling, consulting for sales performance and marketing effectiveness.We help B2B companies to create sales & marketing content that empowers salespeople to have outcomes based conversations, including:1. Inventories of emails, customer stories, questions to ask buyers and answers to FAQ's2. Buying process and persona development to drive content relevance3. Problem-cause & capabilities mapping4. Core messages, point of view and storyline, visual storytelling, whiteboarding5. A delivery platform to provide a single point of access to and deployment of enterprise content We partner with HubSpot for inbound sales and marketing, WittyParrot for content delivery and Avitage for delivery of strategic consulting and frameworks.
  • Wittyparrot
    Vice President Marketing - A Consulting Engagement
    Wittyparrot Jul 2013 - Sep 2014
    Cupertino, Ca
    I have recently joined new Silicon Valley software company WittyParrot, as VP Marketing.You have to see a short demo video (click the link or window below) of WittyParrot to understand what WittyParrot is and what it does, as it's quite disruptive. http://wittyparrot.wistia.com/medias/p9cwzn2fvgWittyParrot has exciting potential for physically aligning marketing and sales messaging, improving sales productivity and to help companies speak with one voice. 1. WittyParrot helps to collaboratively capture and maintain marketing messaging, hosted in in the Cloud via WittyParrot.2. WittyParrot enables marketers and sales enablement teams to share messaging chunks of any size or type and enrich it for use in sales ready messaging.3. Crucially, WittyParrot enables salespeople to find the content they need in a couple of clicks and to simply drag and drop it into their application, email, or document to use it.4. It has potential to free-up an hour a day of marketers and salespeople's time spent searching for and editing information to use in email and customer communication.5. WittyParrot protects and amplifies the brand message as everyone shares and uses the same underlying messaging chunks.6. Finally, it provides salespeople the supporting information they need for inbound sales to respond to inbound marketing leads in real-time and to enable responsive follow-up, so their emails will get read and acted on.You can download our Responsive Sales Enablement eBook here http://hub.am/1gL6oWI
  • Whiteboardselling Llc
    Whiteboardselling Certified Partner
    Whiteboardselling Llc Dec 2010 - Sep 2012
    San Francisco Bay Area
    Using the core message development skills and sales training experience to help companies transform their selling culture using WhiteboardSelling. WhiteboardSelling helps sales professionals to "Know Your Customer, Tell Your Story, Close the Deal."
  • B2B Sales And Marketing Messaging Agency
    Owner
    B2B Sales And Marketing Messaging Agency Apr 2004 - Oct 2010
    United Kingdom
    We are B2B sales enablement and marketing messaging specialists and we focus on content and messaging problems in B2B technology companies that intersect sales and marketing. We use our own visual storytelling methodology for whiteboarding and visual storytelling.We OEM a collaborative content delivery platform (WittyParrot) to help our SMB clients to align sales and marketing messaging to create buyer personas and clear value messaging for reuse in content creation to improve inbound marketing performance.We deploy value messaging in the WittyParrot platform to sales enablement professionals, direct and channels sales sales teams to help increase their responsiveness and effectiveness. This is achieved through capturing and sharing sharing best-practices, tribal knowledge, relevant content chunks, frequently used information as well as "who I've helped stories" in an always-on platform, where salespeople get instant access to the information they need.We are certified resellers of the HubSpot Inbound lead generation platform and we partner with KunoCreative for Web design and implementation. We partner with Mike Bosworth Leadership in delivering StorySeekers workshops and story development. We OEM WittyParrot to facilitate messaging development and deployment in sales and marketing alignment engagements.
  • Magic Software Enterprises
    Sales And Marketing Consultancy
    Magic Software Enterprises Feb 2009 - Aug 2009
    Munich, London, Los Angeles
    Sales and Marketing Messaging Alignment, Consultative Sales Training
  • Vico Software
    Sales And Marketing Consultant
    Vico Software Oct 2008 - Nov 2008
    VICO is a hot construction software company and thought leader in the 5-D Virtual Construction Software space.We were engaged to align, sales and marketing messaging, train the sales team in consultative selling and for coaching and performance support.
  • Superderivatives
    A Consulting Engagement
    Superderivatives Dec 2007 - Mar 2008
    Conducted a Diagnostic consultation and led development of a Customer Messaging Architecture to clearly articulate core competencies and Buyer-Relevant-Messaging templates to capture and clone best practices sales conversations.
  • Rainmaker
    A Consulting Engagement
    Rainmaker Aug 2006 - Aug 2007
    Austin, Texas Area
    Sales training, cold-calling technique, telephone coaching, personal-growthRaised performance standards across the whole sales team.For the 12 months, revenue increased quarter on quarter and reps achieving goal increased each quarter.
  • Zeus Technology, (A Consulting Engagement)
    Consultant
    Zeus Technology, (A Consulting Engagement) 2005 - 2006
    Cambridge, United Kingdom
    Diagnostic for investors. Sales and marketing messaging alignment, consultative selling training, cold calling technique
  • Aveva - Vnet Consulting And Sales Training
    Consultant
    Aveva - Vnet Consulting And Sales Training 2005 - 2006
    Cambridge, United Kingdom, Oslo, Dubai
    Sales and Marketing Messaging Alignment, Value proposition and presentation for for V-NET product. Consultative selling training for EMEA sales and pre-sales team
  • Craneware Plc
    A Consulting Engagement
    Craneware Plc 2004 - 2005
    Glasgow, United Kingdom, Florida Usa
    Sales training initially, then Messaging to help capture the value created in using the Craneware products and translating this into dialogue sales people could use.
  • Visionbytes
    Vp Sales
    Visionbytes Feb 2004 - Aug 2004
    London, United Kingdom
    Australian based software start-up developing metadata from video. UK activities included market research, initial prospect identification, positioning, presentation and demonstration. Funding withdrawn by VCs.
  • Firstrain
    Sales Director
    Firstrain 2002 - 2003
    Market and competitive intelligence start-up. Resp for developing new name business on West Coast. Much basic sales prep and marketing readiness work as well as blood noses in figuring out how to to sell, price and position the product.
  • Viasense
    Vp Sales
    Viasense Nov 2001 - Jun 2002
    Early stage market research and validation for a video Codec based on a Berkely research project attempting to encode the function of the retina-visual cortex. Failed to get funding.
  • Microstrategy
    Director Oem Sales
    Microstrategy 1996 - 2001
    Responsible for recruiting OEM's and database companies to bundle Microstrategy. Most successful with NCR and $27.5M OEM deal in the heady days of Q3 1999 which started the rapid upward MicroStrategy stock spike, hitting $666 in early 2000, before falling back to earth. Also signed agreements with Peoplesoft, Sequent, IBM, Sun. Salesman of the year in 1999.
  • Informix Software
    Sales Executive
    Informix Software 1995 - 1996
    Responsible for developing new name business in retail market in Bay Area of San Francisco. Sold new names Longs Drugs, Safeway Stores, did the grunt work at The Gap, but left before they ordered. Major upgrades at American Stores and The Good Guys.
  • Sun Microsystems
    Sales Executive, Sales Manager, Marketing Manager
    Sun Microsystems Jan 1989 - Feb 1995
    London, United Kingdom, Menlo Park Usa
    Responsible for selling Sun Workstations into US investment banks in the UK. Achieved 100% Club in UK in 1990.Then transferred to the US, to work under Tim Dwyer in the ICON group, responsible for developing the Sun reseller channel selling into financial services. Got off the plane after 2 years and 750K miles and managed Teknekron (Sun's most important partner in financial services) - now Tibco. Achieved US100% Club in 1992, 1993, 1994
  • Prime Computer Uk
    Sales Executive
    Prime Computer Uk 1988 - 1989
    Responsible for sales into the insurance market-place.Achieved Quota Club in 1988.
  • Prime Computer Of Australia
    Sales Executive
    Prime Computer Of Australia 1983 - 1988
    Australia
    Sales in South Australia, mainly into the Australian wine industry.Achieved Quota Club in 1984, 1985, Pro Club in 1986

Mark Gibson Education Details

  • Rewired Group
    Rewired Group
    Jobs To Be Done Sales, Marketing And Customer Success
  • Edward Tufte
    Edward Tufte
    Visual Communication
  • Nancy Duarte
    Nancy Duarte
    Visual Storytelling

Frequently Asked Questions about Mark Gibson

What company does Mark Gibson work for?

Mark Gibson works for Shift90

What is Mark Gibson's role at the current company?

Mark Gibson's current role is Executive Director, Revenue Acceleration.

What is Mark Gibson's email address?

Mark Gibson's email address is mg****@****view.co

What is Mark Gibson's direct phone number?

Mark Gibson's direct phone number is +166944*****

What schools did Mark Gibson attend?

Mark Gibson attended Rewired Group, Edward Tufte, Nancy Duarte.

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