Mark Gibson work email
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I help B2B leaders quickly recraft their go-to-market messaging and design and implement aligned sales and marketing messaging, and sales conversations with customers, prospects, and partners, using the Jobs to be Done framework and various storytelling techniques. This helps drive lead generation with targeted prospects receptive to your messaging.As a Sales and Marketing Scale-Up Consultant, I have helped numerous B2B SaaS and services companies enhance their sales team engagement, qualification processes, win rates, average selling prices, and sales cycle times. These improvements have led to better business outcomes and accelerated revenue growth. I'm a firm believer in buyer facilitation as the new and preferred way buyers want to be engaged by B2B vendors and am partnering with Aligned to help our clients to differentiate through a superior buying experience. I have expertise in designing custom GPTs and utilizing AI and natural language processing to achieve a range of product and brand marketing goals.
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Executive Director, Revenue AccelerationShift90London, Gb -
Executive Director, Revenue AccelerationShift90 Llc Jan 2025 - PresentAs part of the Shift90 team, I am responsible for helping our clients accelerate revenue. Revenue acceleration is achieved by aligning sales, marketing, and customer success initiatives. It is created by reducing sales cycle time, increasing win rate, increasing MRR in the acquisition phase, and increasing NRR in the retention and expansion phase. -
Advisory Board MemberThe Real Review Jan 2022 - PresentLondon, England, United KingdomThe Real Review is the leading source of independent, unbiased reviews of Australian and New Zealand Wine. The Real Review helps wholesalers, retailers, and wine consumers to make smarter buying decisions and the shelf talkers, bottle stickers and winery rankings are proven to drive sales volume.
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Sales And Marketing AdvisorAmberoon Inc. May 2019 - PresentCupertino Ca>Amberoon is a disruptive entrant into the anti-money laundering (AML) market. Amberoon's Lucre solution helps financial institutions to efficiently identify and report on the money-laundering activity of kleptocrats, crooks, and tax dodgers to reduce operational risk from financial crime and benefit society as a whole. -
Trustwrx Advisory BoardTrustwrx Aug 2016 - PresentSan Francisco Bay AreaMark is a marketing and sales advisor to TrustWrx. Securing IoT, IIoT and OT in critical infrastructure is a complex, challenging and yet unsolved problem. The exciting promise of TrustWrx in protecting IoT networks and connected devices is based on a privacy approach vs traditional cybersecurity layered and defense-in-depth methods. This concept requires a leap in thinking and will appeal to innovative thinkers charged with securing high-risk assets and environments.
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Sales And Marketing Scale-Up ConsultantWhy Change Selling Nov 2023 - Jan 2025London, England, United KingdomI assist B2B SaaS leaders in implementing processes and designing critical sales conversations with customers, prospective customers, and channel partners. My expertise helps improve engagement, qualification, and win rates, leading to better business outcomes.
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Director Of Sales And MarketingPeachy Mondays May 2023 - Nov 2023Peachy Mondays is a continuous employee listening and survey platform. Anonymous two-way conversations help HR, Culture, Transformation and Communication leaders to listen better and quickly get to the root-cause to close the feedback-to-action loop to improve employee experience and drive engagement -
Sales And Marketing AdvisorPeachy Mondays Feb 2023 - Sep 2023 -
Customer Intimacy ConsultantPeachy Mondays Feb 2023 - May 2023London, England, United KingdomPeachy Mondays is the continuous employee listening platform that allows you to listen better and act faster to drive engagement and effectiveness. -
Principal ConsultantWhy Change Selling Oct 2022 - May 2023London, England, United KingdomWe believe that any company with a viable product with the right sales team, equipped with the right tools, the right skills, and the confidence to conduct the right conversations can win in any economy.
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Head Of SalesCloudview Oct 2021 - Oct 2022London, England, United KingdomCloudview’s video surveillance system and service allows users to capture, store and manage visual data using the Cloud. It securely consolidates visual data from any number of cameras or CCTV systems into a unified, encrypted account held on secure Cloud servers - immediately accessible to you anywhere via your Chrome browser. Cloudview was founded in the UK and all data is resident in the UK. -
Chief Marketing Officer And PartnerEnableocity Jan 2020 - Oct 2021San Jose, CaEnableocity helps Marketing, Sales & Enablement leaders to overcome growth constraints to improve sales outcomes. We bring sales content to life in physical and digital playbooks with experiential learning, gamification, & events to drive adoption. We do this by integrating proven methods, conversation frameworks, and technology As-a-Service. It’s all about knowing and not guessing what works. -
Sales Enablement ConsultantRmarkgibson Consulting Sep 2018 - Jan 2020San Francisco Bay AreaCOLLABORATIVE SALES ENABLEMENT LEADER WITH CYBERSECURITY EXPERIENCEBelieves sales enablement success depends on leadership buy-in to the charter and that sales managers must lead and learn to coach for individual and team performance. Believes in the holistic development of individuals and imparts soft-skills in the form of mindset, values, goals, empathy, vulnerability, listening and storytelling through active learning experiences for salespeople, commencing at new hire. Creates messaging frameworks and tools to capture positioning, competitive differentiation and for sharing knowledge and best practices. Creates visual stories and immersive roleplaying workshops for building situational fluency.
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Senior Director, Sales EnablementCentrify Sep 2015 - Aug 2018Santa Clara, CaContributed 3 years at Centrify in sales enablement leadership role. * Developed 30-60-90 day on-boarding program that reduced sales ramp time by 50%* Created 7 Whiteboard visual stories and storytelling animations as well as 100 Customer "Who We've Helped Stories"* Created Core Concepts Curriculum and completely revamped new hire training. Revised agenda and ran sales kickoff agenda in prior 2-years. * Organized and delivered field training events in USA and EMEA with product management -
Director Sales EnablementCentrify Corporation 2015 - 2016 -
Sales Enablement Content, Sales & Marketing Performance ConsultingAdmarco Llc, (Admarco.Net) Dba Advanced Marketing Concepts Oct 2010 - Jan 2016Bay Area San FranciscoSales enablement content, insight storytelling, consulting for sales performance and marketing effectiveness.We help B2B companies to create sales & marketing content that empowers salespeople to have outcomes based conversations, including:1. Inventories of emails, customer stories, questions to ask buyers and answers to FAQ's2. Buying process and persona development to drive content relevance3. Problem-cause & capabilities mapping4. Core messages, point of view and storyline, visual storytelling, whiteboarding5. A delivery platform to provide a single point of access to and deployment of enterprise content We partner with HubSpot for inbound sales and marketing, WittyParrot for content delivery and Avitage for delivery of strategic consulting and frameworks. -
Vice President Marketing - A Consulting EngagementWittyparrot Jul 2013 - Sep 2014Cupertino, CaI have recently joined new Silicon Valley software company WittyParrot, as VP Marketing.You have to see a short demo video (click the link or window below) of WittyParrot to understand what WittyParrot is and what it does, as it's quite disruptive. http://wittyparrot.wistia.com/medias/p9cwzn2fvgWittyParrot has exciting potential for physically aligning marketing and sales messaging, improving sales productivity and to help companies speak with one voice. 1. WittyParrot helps to collaboratively capture and maintain marketing messaging, hosted in in the Cloud via WittyParrot.2. WittyParrot enables marketers and sales enablement teams to share messaging chunks of any size or type and enrich it for use in sales ready messaging.3. Crucially, WittyParrot enables salespeople to find the content they need in a couple of clicks and to simply drag and drop it into their application, email, or document to use it.4. It has potential to free-up an hour a day of marketers and salespeople's time spent searching for and editing information to use in email and customer communication.5. WittyParrot protects and amplifies the brand message as everyone shares and uses the same underlying messaging chunks.6. Finally, it provides salespeople the supporting information they need for inbound sales to respond to inbound marketing leads in real-time and to enable responsive follow-up, so their emails will get read and acted on.You can download our Responsive Sales Enablement eBook here http://hub.am/1gL6oWI
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Whiteboardselling Certified PartnerWhiteboardselling Llc Dec 2010 - Sep 2012San Francisco Bay AreaUsing the core message development skills and sales training experience to help companies transform their selling culture using WhiteboardSelling. WhiteboardSelling helps sales professionals to "Know Your Customer, Tell Your Story, Close the Deal."
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OwnerB2B Sales And Marketing Messaging Agency Apr 2004 - Oct 2010United KingdomWe are B2B sales enablement and marketing messaging specialists and we focus on content and messaging problems in B2B technology companies that intersect sales and marketing. We use our own visual storytelling methodology for whiteboarding and visual storytelling.We OEM a collaborative content delivery platform (WittyParrot) to help our SMB clients to align sales and marketing messaging to create buyer personas and clear value messaging for reuse in content creation to improve inbound marketing performance.We deploy value messaging in the WittyParrot platform to sales enablement professionals, direct and channels sales sales teams to help increase their responsiveness and effectiveness. This is achieved through capturing and sharing sharing best-practices, tribal knowledge, relevant content chunks, frequently used information as well as "who I've helped stories" in an always-on platform, where salespeople get instant access to the information they need.We are certified resellers of the HubSpot Inbound lead generation platform and we partner with KunoCreative for Web design and implementation. We partner with Mike Bosworth Leadership in delivering StorySeekers workshops and story development. We OEM WittyParrot to facilitate messaging development and deployment in sales and marketing alignment engagements.
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Sales And Marketing ConsultancyMagic Software Enterprises Feb 2009 - Aug 2009Munich, London, Los AngelesSales and Marketing Messaging Alignment, Consultative Sales Training -
Sales And Marketing ConsultantVico Software Oct 2008 - Nov 2008VICO is a hot construction software company and thought leader in the 5-D Virtual Construction Software space.We were engaged to align, sales and marketing messaging, train the sales team in consultative selling and for coaching and performance support. -
A Consulting EngagementSuperderivatives Dec 2007 - Mar 2008Conducted a Diagnostic consultation and led development of a Customer Messaging Architecture to clearly articulate core competencies and Buyer-Relevant-Messaging templates to capture and clone best practices sales conversations. -
A Consulting EngagementRainmaker Aug 2006 - Aug 2007Austin, Texas AreaSales training, cold-calling technique, telephone coaching, personal-growthRaised performance standards across the whole sales team.For the 12 months, revenue increased quarter on quarter and reps achieving goal increased each quarter. -
ConsultantZeus Technology, (A Consulting Engagement) 2005 - 2006Cambridge, United KingdomDiagnostic for investors. Sales and marketing messaging alignment, consultative selling training, cold calling technique
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ConsultantAveva - Vnet Consulting And Sales Training 2005 - 2006Cambridge, United Kingdom, Oslo, DubaiSales and Marketing Messaging Alignment, Value proposition and presentation for for V-NET product. Consultative selling training for EMEA sales and pre-sales team -
A Consulting EngagementCraneware Plc 2004 - 2005Glasgow, United Kingdom, Florida UsaSales training initially, then Messaging to help capture the value created in using the Craneware products and translating this into dialogue sales people could use.
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Vp SalesVisionbytes Feb 2004 - Aug 2004London, United KingdomAustralian based software start-up developing metadata from video. UK activities included market research, initial prospect identification, positioning, presentation and demonstration. Funding withdrawn by VCs. -
Sales DirectorFirstrain 2002 - 2003Market and competitive intelligence start-up. Resp for developing new name business on West Coast. Much basic sales prep and marketing readiness work as well as blood noses in figuring out how to to sell, price and position the product. -
Vp SalesViasense Nov 2001 - Jun 2002Early stage market research and validation for a video Codec based on a Berkely research project attempting to encode the function of the retina-visual cortex. Failed to get funding.
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Director Oem SalesMicrostrategy 1996 - 2001Responsible for recruiting OEM's and database companies to bundle Microstrategy. Most successful with NCR and $27.5M OEM deal in the heady days of Q3 1999 which started the rapid upward MicroStrategy stock spike, hitting $666 in early 2000, before falling back to earth. Also signed agreements with Peoplesoft, Sequent, IBM, Sun. Salesman of the year in 1999. -
Sales ExecutiveInformix Software 1995 - 1996Responsible for developing new name business in retail market in Bay Area of San Francisco. Sold new names Longs Drugs, Safeway Stores, did the grunt work at The Gap, but left before they ordered. Major upgrades at American Stores and The Good Guys. -
Sales Executive, Sales Manager, Marketing ManagerSun Microsystems Jan 1989 - Feb 1995London, United Kingdom, Menlo Park UsaResponsible for selling Sun Workstations into US investment banks in the UK. Achieved 100% Club in UK in 1990.Then transferred to the US, to work under Tim Dwyer in the ICON group, responsible for developing the Sun reseller channel selling into financial services. Got off the plane after 2 years and 750K miles and managed Teknekron (Sun's most important partner in financial services) - now Tibco. Achieved US100% Club in 1992, 1993, 1994 -
Sales ExecutivePrime Computer Uk 1988 - 1989Responsible for sales into the insurance market-place.Achieved Quota Club in 1988. -
Sales ExecutivePrime Computer Of Australia 1983 - 1988AustraliaSales in South Australia, mainly into the Australian wine industry.Achieved Quota Club in 1984, 1985, Pro Club in 1986
Mark Gibson Education Details
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Rewired GroupJobs To Be Done Sales, Marketing And Customer Success -
Edward TufteVisual Communication -
Nancy DuarteVisual Storytelling
Frequently Asked Questions about Mark Gibson
What company does Mark Gibson work for?
Mark Gibson works for Shift90
What is Mark Gibson's role at the current company?
Mark Gibson's current role is Executive Director, Revenue Acceleration.
What is Mark Gibson's email address?
Mark Gibson's email address is mg****@****view.co
What is Mark Gibson's direct phone number?
Mark Gibson's direct phone number is +166944*****
What schools did Mark Gibson attend?
Mark Gibson attended Rewired Group, Edward Tufte, Nancy Duarte.
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Mark Gibson
Partner At Digby Brown Solicitorshead Of Product Liabilityhead Of Foreign And Travel LawGreater Glasgow Area -
5yahoo.com, argolimited.com, bnpparibas.com, neonuw.com, schroders.com
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3hatch.tv, hatch.london, sky.uk
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