Chief Marketing Officer at XTEL - a mission-driven company bringing state-of-the-art technology, deep industry expertise and a proven approach to data and change management together to help businesses grow smarter every day. Marketing executive with 15+ years of expertise in building international go-to-market and brand awareness strategies. Track record of triggering triple-digit percentage gains in sales opportunities, demand, and lead generation. Combine metrics-driven marketing approach with collaborative internal partnerships to power holistic, integrated strategies aligned with sales objectives. Extensive global experience having built high-preforming teams in APAC, EMEA and the U.S. Comfortable in both early stage start-up environments as well as complex matrixed international organisations. Respected leader who fosters a customer-first mindset, innovation, and operational excellence. Specialties: marketing leadership, growth and digital marketing, international marketing, brand and communications, product marketing, data analysis, content marketing, events, B2B/B2C media buying, paid and earned media strategy, search engine optimization (SEO), marketing automation, advertising, community management, campaign management, channel marketing, SaaS, market research