Unnamed Trail Co. is a passion project born from a love of hiking and the outdoors, and the desire to empower others to find their own joyin nature and represent their pride through creative apparel designs inspired by the trails.• Created, developed, and managed brand identity of trail-centric apparel brand• Promoted apparel and brand through organic and paid social efforts• Art direction and concept of merchandise designsUnnammed Trail Co. publicly launched November 2020. Visit unnamedtrail.co to learn more.

After years of planning, I took a sabbatical to fulfill a lifelong dream of hiking three national scenic trails. These were some of the best and most challenging experiences of my life that put every ounce of grit and dedication to the test and honed my skills as an adaptable leader.• 2019 Appalachian Trail Thru-Hike (2,192 miles)• 2020 Colorado Trail Thru-Hike (490 miles)• 2020 Vermont Long Trail Thru-Hike (273 miles)

Clients: Visit Florida, PetSmart Charities, PetSmart Inc, University of South Florida• Developed and executed fully-integrated campaigns through collaboration with creative, media, social, and studio production teams that align to both campaign goals, and overarching brand strategy• Developed brand identities from concept to implementation, including visual identity, brand architecture, and brand guidelines.• Executed an influencer program with 200+ influencers with a 16:1 ROI, including identifying, negotiating, managing, optimizing, and reporting on each influencer’s assignment• Created two agency-wide initiatives: a structured summer intern program with a 76% application increase YOY and an agency service program working with local non-profits• Collaborated and built relationships with client’s partner agencies to ensure campaigns are integrated and cohesive across all platforms and teams• Directed and oversaw growth plans of Brand Coordinator and all interns• Collaborated with internal team and oversaw annual pro bono branding initiative with chosen non-profit• Developed and maintained client relationships to ensure trust throughout all projects, and on a personal level• Led daily workflow with clients and internal teams to ensure all campaigns and projects are aligned to brand voice and strategy• Managed new business opportunities, including RFP responses and pitch presentations

• Worked closely with Brand Director to create timelines, outline deliverables, and manage internal teams across all projects• Managed influencer marketing program including identifying, negotiating, managing, optimizing, and reporting on each influencer's assignment

• Assisted with day-to-day project management of client projects• Assisted with influencer marketing program• Assisted Brand department/agency with any miscellaneous needs

• Provided on-site guidance and expertise to over 30 chapters across the United States, some with over 300+ members and annual budgets over $3M• Conducted individual and small-group interviews with officers and analyzed organizational functioning to assess the progress and stability of the group• Created customized, tangible action plans to maximize individual chapter success and to enhance operational and administrative areas• Motivated and empowered members through customized presentations and workshops tailored to their specific needs

• Established a stronger relationship between the Student Government administration and the USF Student Body• Empowered students to improve and develop their organizations by providing guidance and resources • Oversaw and delegated to the Deputy Secretary of Student Life • Represented the student body by sitting on committees that shaped both academic and student involvement• Collaborated with Student Affairs staff to brainstorm and create ways to improve the overall student experience

-Collaborated with teammates in the planning and execution of Student Government programming-Communicated with students and student organizations to maximize involvement in all events and programming-Fostered relationships with local businesses and apartment complexes to gain participants for events

-Led the 30+ member volunteer Street Team -Delegated and directed all volunteers to assist in the execution of large campus events-Cultivated relationships with student organizations to promote events and programs-Assisted in managing the social media accounts

-Named top social media presence out of 100+ campuses-Planned, promoted, and executed various promotional events and activations-Collaborated with Victoria's Secret corporate office to provide marketing and branding input-Promoted the PINK Collegiate Collection on campus by collaborating with multiple organizations, such as USF Athletics-Interacted with students through social media to create a strong brand presence

-Represented the city of Clearwater in Nagano, Japan as a Student Ambassador-Cultivated bonds between the two cities to foster positive relationships to further strengthen the bond between our countries-Communicated with a wide range of people, including the Mayor of Nagano, Nagano school officials, students, host family, and the general public-Engaged in public speaking ranging from 25-300+ people in both English and Japanese