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Robert Mcfall is listed as Creative Director | Leading High-Performing Creative Teams | Driving Brand Identity and Market Impact 🎯 at Luxor Workspaces, based in Greater Chicago Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Robert Mcfall.
Robert Mcfall previously worked as Creative Director at Luxor Workspaces and Senior Art Director at Zoro.Com. Robert Mcfall holds Bachelor Of Fine Arts - Bfa, Design And Visual Communications from Southern Illinois University, Carbondale.
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Robert Mcfall is a Creative Director | Leading High-Performing Creative Teams | Driving Brand Identity and Market Impact 🎯 at Luxor Workspaces. They is proficient in English. Colleagues describe them as "Over the past 4 years Bob has help me grow as a designer. His passion around design and optimizing the creative process helped our team eliminate inefficiency in our work flow. Bob also established our brand guide solidifying Zoro’s look and feel, giving our work consistency and recognition across channels aligning work of the 5 designers on our team. I have learned so much from Bob over the past few years and I’m confident that Bob will continue to lead great design." and "Happy to write this recommendation for Bob! I have worked with Bob at two different companies, first by chance and later, as a referral for him to join our team. I asked Bob to consider joining our team because of his ability to effectively lead varying skilled design teams across all different kinds of media. Bob also provides further benefit by establishing direction, strategy, and purpose in all that he does. At both companies Bob and I worked very closely around prioritization of work, processes, timelines, workflows, and team accountability. He was a tremendous and influential contributor to the administration of our work management process. On a daily basis we partnered on the project management side, collaborating along with his team and business partners on scope of multi-channel creative work and brand standard initiatives, always balancing a large number of projects. Bob strives to do his best each time. He is a heavy contributor, willing to roll up his sleeves and get the work done with extra effort and hours to make it happen. Can't wait to see what’s next for him!"
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Waukegan, Illinois, United States
Drive the strategic and creative vision for Luxor by cultivating and expanding a talented Creative team. Lead the development of innovative design concepts while providing creative direction and guidance that elevates the Luxor brand and its product portfolio. Collaborate to transform ideas into impactful solutions that resonate with our audience.
Chicago, Illinois, United States
Developed and drove the strategy to improve the consistency of Zoro’s visual identity across all marketing channels. Partnered with designers, writers, and brand team. Led projects including updating the Zoro brand guidelines, creating visual style guides and templates for campaigns, and providing maintenance to current marketing. These efforts increased.
Greater Chicago Area
Created a new process and design execution solution for a client’s recurring advertising guides with the design team and project coordinator. Developed a new interactive InDesign template for a 100+ page document that was previously in PowerPoint. The change allowed designers to build the project in a more familiar environment (InDesign vs PowerPoint).
Vernon Hills, IL
Provided creative strategy and creative direction for a visual identity refresh. Collaborated with our design, writing, and production teams to gather feedback, and generate new ideas. All marketing communications were reviewed and changes were made to tell a more clear and consistent story. Led creative audit, competitive analysis, and weeks of creative.
Hoffman Estates, IL
Created unique Kmart Toy Book concepts that pushed the Kmart branding and won the annual Kmart Toy Book business from an outside agency. Partnered with internal Kmart brand team, project team, Associate Creative Director, and outside production artist. Led creative direction, ideation, concepting, photography, and production. Award-winning (internal).
Rockford/Vernon Hills, IL
Improved cross-functional efficiencies by establishing processes and procedures for the creative department. Collaborated with the brand and procurement teams to create a project management process that included creative briefs, job numbers, and proof routing procedures for all internal and external creative projects, as well as a system to manage vendor.
Springfield, Illinois
Rockford, Illinois
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Robert Mcfall works for Luxor Workspaces.
Robert Mcfall is listed as Creative Director | Leading High-Performing Creative Teams | Driving Brand Identity and Market Impact 🎯 at Luxor Workspaces.
Robert Mcfall is based in Greater Chicago Area, United States, United States while working with Luxor Workspaces.
Robert Mcfall has worked for Luxor Workspaces, Zoro.Com, Umbrellas On The Beach, Inc, American Hotel Register Company, and Sears Holdings Corporation.
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Robert Mcfall holds Bachelor Of Fine Arts - Bfa, Design And Visual Communications from Southern Illinois University, Carbondale.
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