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Robert Mcfall is listed as Creative Director | Leading High-Performing Creative Teams | Driving Brand Identity and Market Impact 🎯 at Luxor Workspaces, based in Greater Chicago Area, United States. AeroLeads shows a matched LinkedIn profile for Robert Mcfall.
Robert Mcfall previously worked as Creative Director at Luxor Workspaces and Senior Art Director at Zoro.Com. Robert Mcfall holds Bachelor Of Fine Arts - Bfa, Design And Visual Communications from Southern Illinois University, Carbondale.
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Robert Mcfall is a Creative Director | Leading High-Performing Creative Teams | Driving Brand Identity and Market Impact 🎯 at Luxor Workspaces. They is proficient in English. Colleagues describe them as "Over the past 4 years Bob has help me grow as a designer. His passion around design and optimizing the creative process helped our team eliminate inefficiency in our work flow. Bob also established our brand guide solidifying Zoro’s look and feel, giving our work consistency and recognition across channels aligning work of the 5 designers on our team. I have learned so much from Bob over the past few years and I’m confident that Bob will continue to lead great design." and "Happy to write this recommendation for Bob! I have worked with Bob at two different companies, first by chance and later, as a referral for him to join our team. I asked Bob to consider joining our team because of his ability to effectively lead varying skilled design teams across all different kinds of media. Bob also provides further benefit by establishing direction, strategy, and purpose in all that he does. At both companies Bob and I worked very closely around prioritization of work, processes, timelines, workflows, and team accountability. He was a tremendous and influential contributor to the administration of our work management process. On a daily basis we partnered on the project management side, collaborating along with his team and business partners on scope of multi-channel creative work and brand standard initiatives, always balancing a large number of projects. Bob strives to do his best each time. He is a heavy contributor, willing to roll up his sleeves and get the work done with extra effort and hours to make it happen. Can't wait to see what’s next for him!"
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Waukegan, Illinois, United States
Drive the strategic and creative vision for Luxor by cultivating and expanding a talented Creative team. Lead the development of innovative design concepts while providing creative direction and guidance that elevates the Luxor brand and its product portfolio. Collaborate to transform ideas into impactful solutions that resonate with our audience.
Chicago, Illinois, United States
Developed and drove the strategy to improve the consistency of Zoro’s visual identity across all marketing channels. Partnered with designers, writers, and brand team. Led projects including updating the Zoro brand guidelines, creating visual style guides and templates for campaigns, and providing maintenance to current marketing. These efforts increased visual brand consistency across all channels and allowed the design team to make more strategic and intentional design decisions to benefit… Show more Developed and drove the strategy to improve the consistency of Zoro’s visual identity across all marketing channels. Partnered with designers, writers, and brand team. Led projects including updating the Zoro brand guidelines, creating visual style guides and templates for campaigns, and providing maintenance to current marketing. These efforts increased visual brand consistency across all channels and allowed the design team to make more strategic and intentional design decisions to benefit the customer experience and increase brand awareness.Created a Zoro brand awareness campaign featuring a 60-second YouTube commercial with internal creative, brand, and customer insight teams along with an outside agency. Led creative direction, facilitated idea-generation sessions, conducted competitive research, and frequently reviewed visuals and messaging to ensure brand alignment throughout the process. Approved storyboard and animatic concept tested above Ipsos video norms in 5 out of 6 areas.Strengthened the Zoro brand visual identity with design and brand teams. Led creative strategy and creative direction for new foundational brand-level elements such as a logo locked up with our brand descriptor, brand pattern, brand shapes, and more definitions around color and font use. The updated guide helped to bring more clarity to the creative process and provided our design team with the tools they needed to create more consistent and on-brand visuals across all channel deliverables. Launched new visual style guides and templates for recurring email hero graphics, affiliate banner ads, resource hub content, and email components. Collaborated with the design team and business partners to identify opportunities to improve processes and efficiencies and provided creative strategy and creative direction during the development of the visual style guides and templates. These improvements led to quicker project turnaround times and designs that were more consistent and on-brand. Show less
Greater Chicago Area
Created a new process and design execution solution for a client’s recurring advertising guides with the design team and project coordinator. Developed a new interactive InDesign template for a 100+ page document that was previously in PowerPoint. The change allowed designers to build the project in a more familiar environment (InDesign vs PowerPoint), opened the door to being more creative with interactivity, and the process became more efficient when making edits with the use of master pages… Show more Created a new process and design execution solution for a client’s recurring advertising guides with the design team and project coordinator. Developed a new interactive InDesign template for a 100+ page document that was previously in PowerPoint. The change allowed designers to build the project in a more familiar environment (InDesign vs PowerPoint), opened the door to being more creative with interactivity, and the process became more efficient when making edits with the use of master pages and styles.Designed a multi-channel B2B campaign for a major healthcare company with my Creative Director and copywriter to help communicate COVID-19s impact on health systems. Created a new design and page templates that followed the client’s strict brand guidelines yet pushed the art direction to reflect the urgency of the subject matter. Our agency received thoughtful kudos from the client after the project was delivered early and on brand. Collaborated with the project team and client to develop a visual identity for a healthcare client’s new education program. As the lead designer on the project, I worked with the client to fully understand the initiative and build those learnings into multiple ideas for a logo and explored multiple options that explored new elements as well as elements from the existing brand tool kit. The approved logo was a combination of a new idea with existing elements which allowed the client to build it into those guidelines quickly and begin using the logo immediately. Show less
Vernon Hills, Il
Provided creative strategy and creative direction for a visual identity refresh. Collaborated with our design, writing, and production teams to gather feedback, and generate new ideas. All marketing communications were reviewed and changes were made to tell a more clear and consistent story. Led creative audit, competitive analysis, and weeks of creative discovery, ideation, exploration, and development to address all of the pain points presented in the brief. Every marketing channel was… Show more Provided creative strategy and creative direction for a visual identity refresh. Collaborated with our design, writing, and production teams to gather feedback, and generate new ideas. All marketing communications were reviewed and changes were made to tell a more clear and consistent story. Led creative audit, competitive analysis, and weeks of creative discovery, ideation, exploration, and development to address all of the pain points presented in the brief. Every marketing channel was updated with new creative to align with the brand guide and new website. Led creative strategy, ideation, and concept development for 2017, 2018, and 2019 annual industry expos hosted by American Hotel. Served as the brand team's point of contact on the expo cohort team. Partnered with merchandising, production, event planning, and outside agencies and vendors. Oversaw all creative and design execution as well as managed 100+ creative projects assigned to my team. Created a customer experience that was clear and easy to navigate while promoting the theme of the year and keeping within the American Hotel brand.Launched, onboarded, trained, and implemented Adobe Workfront by collaborating with the account team in the marketing department. Served as the brand team point of contact on the Workfront admin team. Developed a strategy with our brand and marketing account teams for improvements and enhancements to project workflows, proof review process, and project request forms. Implementing Workfront increased the number of users because of its accessibility and easy-to-use standard forms which also led to the brand and marketing team’s operations being more consistent. Show less
Hoffman Estates, Il
Created unique Kmart Toy Book concepts that pushed the Kmart branding and won the annual Kmart Toy Book business from an outside agency. Partnered with internal Kmart brand team, project team, Associate Creative Director, and outside production artist. Led creative direction, ideation, concepting, photography, and production. Award-winning (internal) catalog design generated $9.6m in gross margin.Developed a new visual style for electronics department digital banners to be used in… Show more Created unique Kmart Toy Book concepts that pushed the Kmart branding and won the annual Kmart Toy Book business from an outside agency. Partnered with internal Kmart brand team, project team, Associate Creative Director, and outside production artist. Led creative direction, ideation, concepting, photography, and production. Award-winning (internal) catalog design generated $9.6m in gross margin.Developed a new visual style for electronics department digital banners to be used in social media posts. Collaborated with client, project manager, and Creative Director to identify areas of opportunity in current Sears social media banner designs. Led ideation and problem-solving for the new direction that focused on those opportunities and explored designs that promoted Sears and its product brands more dynamically and energetically. The new creative increased Sears’s social media click-through rate (CTR) by .25% points for that campaign. Show less
Rockford/Vernon Hills, Il
Improved cross-functional efficiencies by establishing processes and procedures for the creative department. Collaborated with the brand and procurement teams to create a project management process that included creative briefs, job numbers, and proof routing procedures for all internal and external creative projects, as well as a system to manage vendor relationships, press checks, and photography for all creative, marketing, and sales needs. These additions increased project delivery times… Show more Improved cross-functional efficiencies by establishing processes and procedures for the creative department. Collaborated with the brand and procurement teams to create a project management process that included creative briefs, job numbers, and proof routing procedures for all internal and external creative projects, as well as a system to manage vendor relationships, press checks, and photography for all creative, marketing, and sales needs. These additions increased project delivery times, established a point of contact for creative needs, and better communication for creative requests.Updated Testors hobby and paint product line packaging with new creative, including three languages, to increase brand awareness. Collaborated with Brand Manager, Marketing Director, sales team, procurement, and vendors. Led creative direction, and design execution as well as provided art direction for all freelance work during production. The new packaging updates secured expanded placement in Michael’s and Hobby Lobby stores in the US, Canada, and Puerto Rico.Led creative direction and design execution of new dynamic packaging for Testors Quick-Build model kits. Collaborated with Brand Manager, Product Designer, and Sales team to create retail packaging visuals that increased brand awareness and targeted a younger audience as well as fit into retailers beyond the traditional hobby store. New packaging gained placement in Walgreens, Meijer, Farm & Fleet, Michael’s, and Hobby Lobby. Show less
Springfield, Illinois
Rockford, Illinois
Quick answers generated from the profile data available on this page.
Robert Mcfall works for Luxor Workspaces.
Robert Mcfall is listed as Creative Director | Leading High-Performing Creative Teams | Driving Brand Identity and Market Impact 🎯 at Luxor Workspaces.
Robert Mcfall is based in Greater Chicago Area, United States while working with Luxor Workspaces.
Robert Mcfall has worked for Luxor Workspaces, Zoro.Com, Umbrellas On The Beach, Inc, American Hotel Register Company, and Sears Holdings Corporation.
You can use AeroLeads to view verified contact signals for Robert Mcfall at Luxor Workspaces, including work email, phone, and LinkedIn data when available.
Robert Mcfall holds Bachelor Of Fine Arts - Bfa, Design And Visual Communications from Southern Illinois University, Carbondale.
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