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Rich Mckay Email & Phone Number
Director of Content Strategy
at
Ontra
2 work emails found
@ibm.com
1 phone found area 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Content Strategy
Location
New York City Metropolitan Area, United States, United States
Company size
Who is Rich Mckay? Overview
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Quick answer
Rich Mckay is listed as Director of Content Strategy at Ontra, a company with 554 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at ibm.com, phone signal with area code 800, and a matched LinkedIn profile for Rich Mckay.
Rich Mckay previously worked as Senior Content Lead | Industry Marketing at Workday and Head Of Content & Brand at Workday Peakon Employee Voice. Rich Mckay holds B.A., Creative Writing from Western Washington University.
Company email context
Email format at Ontra
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{last}{first_initial}@ibm.com
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AeroLeads found 2 current-domain work email signals for Rich Mckay. Compare company email patterns before reaching out.
Profile bio
About Rich Mckay
My Portfolio: https://rich-mckay-content-strategy.squarespace.comWho am I →• Content strategy and storytelling leader with more than 20+ years of building successful content campaigns and ecosystems.• I'm obsessed with creating compelling content that engages and inspires audiences.What I do →• I help B2B marketing teams elevate and scale their content marketing engine.• I provide strategic guidance on content marketing, operations, editorial strategy, and brand storytelling.• Understand multiple facets of content platforms, social marketing, and channels to grow, create, optimize, and measure content that drives results across channels.What I've done →• Built content programs and teams for both start-ups and major brands like IBM, Workday, Moody's• Co-founded and edited the award-winning content magazine "Industrious," earning a 58% engagement on the magazine landing page versus a B2B average of 39% and 150,000 subscribers. • Grew Workday's industry organic traffic by 150%, time on page by 30%, and form fills by 40% over two years. How I lead →• I'm passionate about elevating content and social teams to create high-performing content, inspire insight-driven storytelling, and accelerate business growth. • I have extensive experience building, mentoring, and leading global content teams. • My leadership style is proactive, inclusive, and collaborative, ensuring the best from each team member.
Listed skills include Digital Marketing, Content Strategy, Integrated Marketing, Copywriting, and 16 others.
Current workplace
Rich Mckay's current company
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Ontra
11 roles · 23 years
Rich Mckay work experience
A career timeline built from the work history available for this profile.
Senior Content Lead | Industry Marketing
Current- Created Workday's industry content strategy, deploying it in collaboration with 60+ people across 12 industry teams.
- Led content planning, creation, distribution and measurement across digital channels: increasing industry blog views by 150%, social engagement by 50%, and lead generation by 40% over two years.
- Built compelling multimedia story packages about complex topics, such as AI, employee experience, automation, and more.
Nov 2021 - Present
Head Of Content & Brand
Current- Led brand & content strategy, managing a team responsible for Peakon's website, SEO, content, and multi-channel strategy.
- Built Peakon's first content strategy and processes – defining the team's goals, campaign roadmap, and content formats to address our core audiences.
- Improved web organic traffic 30%, increased our Heartbeat research series engagement and form fills by over 40% year-over-year.
Sep 2020 - Present
Avp, Head Of Content Strategy
- Lead the enterprise content strategy, managing a team of writers, editors, freelancers, agencies, and social media managers to deliver and promote amazing content across channels that drove real business results.
- Delivered Guardian’s first content strategy, audit, and brand voice – leading a cultural shift across the company.
- Built content strategy for the highly successful “Everyone deserves a Guardian” campaign, working with agencies, brand partners, and internal teams.
- Built Guardian’s first content strategy team, creating the narratives, processes, performance mindset, and vision to facilitate a powerful content engine.
Mar 2019 - Aug 2020
Content Director
Led award-winning content strategy for three industries: 1. Travel and Transportation2. Energy, Environment, and Utilities3. Government
Aug 2018 - Mar 2019
Content Strategist - Managing Editor
- Developed unified and strategic content experiences- Managed editorial initiatives, building out an ecosystem of content, along with thought leader and influencer sources- Collaborated on POE content syndication strategies, including partnerships, SEO, social, and native advertising - Collaborated with global teams to create and amplify audience-centric.
Oct 2015 - Mar 2019
Assistant Director, Content Strategy Lead And Managing Editor
Responsible for global content strategy and social media strategy from start to finish, including content planning, creation, promotion, and measurement. * Grew social media accounts 800% over a two-year period -- reinvigorating and expanding social channels to become a key part of the sales experience and marketing mix* Co-created, managed, and edited.
Aug 2012 - Oct 2015
Industry Marketing Manager – Content Strategist
* Developed marketing strategy, tactical plans, and product positioning for Progress’ solutions.* Created collateral, messaging guides and other tools for global marketing / sales teams to drive revenue and promote our products and services.* Built a content and editorial strategy to create, publish and manage effective and compelling content across.
Dec 2011 - Aug 2012
Digital Marketing Manager – Content Marketing – Editor
* Developed and managed Liquidnet's digital presence, including online advertising, websites, microsites, emails, interactive flash demos, and social media strategy and implementation* Coordinated with a diverse array of in-house and agency teams around the world to produce high-quality marketing materials* Managed and executed global product and sales.
Mar 2006 - Sep 2011
Senior Writer/Editor
* Developed content and collateral for various AXA Financial products, including the roll out of a new web application* Provided copy for a variety of initiatives and mini-campaigns, including email, help systems, sales sheets, web, and technical documentation* Translated and packaged technical and product content so it was easily digestible and persuasive.
2005 - 2006
~1 yr
Product Writer
Moneyline
* Created suite of collateral for multiple products and services* Boiled down complex financial systems to create essential and compelling content
2003 - 2004
~1 yr
1 education record
Rich Mckay education
-
Western Washington University
FAQ
Frequently asked questions about Rich Mckay
Quick answers generated from the profile data available on this page.
What company does Rich Mckay work for?
Rich Mckay works for Ontra.
What is Rich Mckay's role at Ontra?
Rich Mckay is listed as Director of Content Strategy at Ontra.
What is Rich Mckay's email address?
AeroLeads has found 2 work email signals at @ibm.com for Rich Mckay at Ontra.
What is Rich Mckay's phone number?
AeroLeads has found 1 phone signal(s) with area code 800 for Rich Mckay at Ontra.
Where is Rich Mckay based?
Rich Mckay is based in New York City Metropolitan Area, United States, United States while working with Ontra.
What companies has Rich Mckay worked for?
Rich Mckay has worked for Ontra, Workday, Workday Peakon Employee Voice, Guardian Life, and Ibm.
How can I contact Rich Mckay?
You can use AeroLeads to view verified contact signals for Rich Mckay at Ontra, including work email, phone, and LinkedIn data when available.
What schools did Rich Mckay attend?
Rich Mckay holds B.A., Creative Writing from Western Washington University.
What skills is Rich Mckay known for?
Rich Mckay is listed with skills including Digital Marketing, Content Strategy, Integrated Marketing, Copywriting, Social Media Marketing, Web Analytics, Marketing, and Strategy.
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