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As a Creative Director, I take pride in pushing my teams to the brink of creativity and then some. I'm deeply dedicated to the Conservation of the Conceptual Creative where together we'll find a way to make it work creatively and strategically. If you are fortunate to surround yourself with smart, passionate, and inquisitive people then you're halfway to being successful. The other half is up to you and how much you're willing to get in the trenches and work.Never stop being a student of the industry. Whether it's a new piece of technology, new hires within your agency, a new client, or even an experience, there is ALWAYS something to take away from it.
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Executive Creative DirectorVgcaDurham, Nc, Us -
Freelance Creative Director / Art Director / Designer / Brand ConsultantSweater Vest Island Feb 2017 - PresentDurham, North Carolina AreaA seasoned creative veteran with over 17 years of experience building brand narratives through the use of advertising, content, and design. After starting my career in Atlanta, I have allowed myself to be influenced while creating in cities such as Austin, Nashville, Los Angeles, New York, Barcelona, Winston-Salem, and Durham. As a Creative Director, Art Director, and Designer, I have led many clients, creative teams, departments, and even my own agency through the grind of developing something out of nothing. This experience has taught me the power of persistence to ‘figure it out' and that ideas are vast and can come from anywhere. Ultimately, there’s always a way to make creativity happen.
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Executive Creative DirectorVgca Jun 2017 - PresentWe’re a brand-obsessed creative agency focused on developing narratives through conceptual and idea-driven thinking. We mine for truths that produce more effective soapboxes through sharp messaging, stupidly creative campaigns, punctual design, and sticky content. We believe that intuitions should always be listened to. And we hold the concept of “play” in high regard and need a boatload more of it. We prefer to focus on executing rather than overthinking. We believe there is always a way to get it done. And most importantly, we'd rather eat street tacos than a well-prepared amuse-bouche.
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Freelance Creative DirectorThe Republik® Dec 2021 - PresentRaleigh, North Carolina, United StatesPartnering with this talented crew of free-thinkers to empower fearless brand elevating ideas, campaigns, experiences, and designs that help the underdogs defy the odds of creative expression. -
Creative DirectorMullenlowe U.S. Jun 2014 - Feb 2017Winston Salem, North CarolinaI was in charge of all creative for the Pep Boys and The North Carolina Lottery. I also contributed to other clients including Honda Jet, Dynamax, ADP and multiple new business pitches. -
Group Creative DirectorIostudio May 2013 - Jun 2014Nashville, TnBrands: US National Guard, US Chamber of Commerce, Hiring Our Heros, Middle TN Lumber, Red Kap, State of TN, The Outpost Armory, MARSOC - (Marine Special Forces), Whisper Creek Liquor, GX Magazine, Second Harvest Food Bank, The Flatwater Foundation, DC Beer.com, Chocolate City Brewery- Co-lead the iostudio Creative department. A team of 13 creatives including: Art Directors, Writers,Designers, Director, Photographer, Editors, Illustrator, Producers and Digital/Motion Graphics Artist. - Create and manage the creative for digital, broadcast, outdoor, print and alternative.- Lead The National Guard’s dot com account. - Co-lead large digital application builds for the U.S. Chamber of Commerce.- Lead new business pitches and maintain strong relationships with clients.- Present strategy, direction and creative to clients, sponsors and national policy makers.- Manage relationships with other agencies and outsourced talent. -
Creative DirectorIostudio Feb 2012 - May 2013Nashville, TnLook above it all bleeds together.
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Associate Interactive Creative DirectorPossible Worldwide Apr 2008 - Jan 2012Austin, TxBrands: Dell, Alienware Computers, Dow ChemicalPossible, previously Schematic, opened up its sixth office in Austin when it won the digital responsibilities for Dell Computers. Over the three years I had the pleasure to enhance Dell's digital advertising with new strategic campaigns for product launches and quarterly and specialty sales events. I also had the pleasure of concepting and executing multiple campaigns for the #1 gaming computer company Alienware. Lastly I had the pleasure of working on Dow Chemical's 2012 Olympic experience. As a top ten World Sponsor we concepted on how Dow was contributing to the games and communicating it's sustainability research and developmental breakthroughs.- Lead digital marketing efforts for Dell products, sales events and campaigns.- Create digital campaigns based around product launches for regional a global markets.- Concepted integrated banners, email, interactive experiences, and rich media campaigns.- Launched 10 new Dell products ranging from phones,tablets, laptops, software, and services.- Launched new line of Alienwae gaming computers to the gaming market.- Developed strategy and digital concepts for Dow Chemical London Olympic Games sponsorship- Participated in all new business pitches.- Responsible for a team of 10 designers, writers, art directors, developers and UX. -
Art DirectorGsd&M Mar 2004 - Apr 2008Austin, Texas AreaBrands: AT&T, BMW, Kohler, Hallmark, Southwest Airlines, American Legacy Foundation- Responsible for concepting and executing print, outdoor, broadcast and alternative creative.- Worked closely with copywriters, designers, producers and director- Involved in the launch of The New AT&T. Campaign was called “Your World. Delivierd”- Concepted, executed and managed the online campaign “At&t Home Turf”, cribs for Athletes who use At&t.
__Rob Mckinnie Skills
__Rob Mckinnie Education Details
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Advertising -
Creative Advertising -
The Art Institute Of DallasGraphic Design
Frequently Asked Questions about __Rob Mckinnie
What company does __Rob Mckinnie work for?
__Rob Mckinnie works for Vgca
What is __Rob Mckinnie's role at the current company?
__Rob Mckinnie's current role is Executive Creative Director.
What is __Rob Mckinnie's email address?
__Rob Mckinnie's email address is ro****@****mac.com
What is __Rob Mckinnie's direct phone number?
__Rob Mckinnie's direct phone number is (617) 226*****
What schools did __Rob Mckinnie attend?
__Rob Mckinnie attended The Creative Circus, Southern Methodist University, The Art Institute Of Dallas.
What skills is __Rob Mckinnie known for?
__Rob Mckinnie has skills like Snipe Hunting, Winking With Both Eyes, Picking Canteloupe, Eating Corn Correctly, Art Direction, Indesign, Advertising, Creative Direction, Adobe Creative Suite, Photography, Interactive Advertising, Typography.
Who are __Rob Mckinnie's colleagues?
__Rob Mckinnie's colleagues are Eric Kiel, Vikas Garg.
Not the __Rob Mckinnie you were looking for?
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4caliberhomeloans.com, att.net, caliberhomeloans.com, alofthotels.com -
2ideacity.com, schematic.com -
Rob McKinnie
United States -
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