Led Thought Leadership efforts for the Worldwide Grocery Store business including earned media, social media management, owned content development, and executive speaking program.- Drove earned media, owned content, and social media strategy and execution for a major media event resulting in 394 total pieces of coverage. In addition, owned content outperformed benchmarks by 33% and social media posts saw 45% more engagement than average.- Developed social media dashboards to measure program results and improve content performance.

Providing freelance PR and communications services spanning strategy planning, program development and execution, media relations, measurement audits, video production, media training, social media support, product announcements, and crisis comms. Currently supporting thought leadership efforts for Amazon's Worldwide Grocery team.- Crisis Response: Directed Almond Board of California's crisis response to address water-intensive farming allegations. Worked with USDA and board executives to create a strategic communications plan that garnered positive media coverage in WSJ, New York Times, and LA Times. Efforts resulted in 91% CA resident approval for ongoing almond farming.- Messaging: Researched almond industry's water usage effect on consumer behavior and developed messaging on reduced usage, gaining positive media attention from outlets including the Washington Post.- Media Relations: Executed media relations campaign for international drone maker, securing coverage on prominent platforms like the Today Show, Associated Press, Fortune, and VentureBeat.

Hired by fintech SaaS software company to lead foundational brand-building efforts as organization’s first corporate communications leader. Oversaw message/narrative development, media outreach, social media channel growth, announcement strategy, newsroom development, crisis communications planning, and agency relationships. - Internal Communications: Led communication for company mission and vision update, achieving 95% employee alignment with new direction through executive messaging and newsletters. Also headed internal communications for company layoff announcement, crafting messaging and CEO presentation that maintained 90% employee confidence in company future.- Brand Awareness: Boosted brand visibility by leveraging industry-leading tradeshow to forge 15 new high-profile media relationships, including with Fortune and Fintech Finance News; secured CEO placement as keynote speaker at tradeshow. - Social Media Strategy: Expanded social media presence by introducing new platforms and increasing posting frequency (up to 1,600% per platform); achieved 60% rise in company LinkedIn followers and 40% increase for CEO.- Customer Reference Programs: Created and directed customer reference program; secured 4 customer win announcements with executive endorsements.- Executive Communications & Visibility: Managed all CEO communications, including contributed article placements, social media content, and speaking opportunities.- Project Management: Improved team efficiency 50% by developing project management tools and protocols; additional impacts included increases in press release and content generation output.

Revitalized corporate communications function for prominent sales and marketing software company during period of business transformation. Led team of 3 and one agency partner in creating comprehensive communications plan, developing new brand messaging, launching updated newsroom, increasing press release output, enhancing brand recognition and maintaining legacy customer loyalty during brand transition.- Media Outreach, Engagement & Expansion: Grew media coverage by managing external PR agency and leading media outreach campaign that secured 15 articles in key publications and multiple executive speaking opportunities.- Customer Marketing Programs: Doubled review counts and increased share of positive reviews 13 pp on G2 and TrustRadius by actively recruiting customer testimonials, instituting review rewards program, and quickly escalating complaints.- Crisis Communications: Navigated email acceptance crisis impacting 125K customers preserving brand reputation, averting negative media coverage, and achieving minimal customer churn (only 2 customers lost).- Lead Generation: Revamped lead generation strategies, resulting in more effective lead flow through social media campaigns.

Hired as inaugural corporate communications leader at rapidly growing SaaS contract management firm; expanded team to 4 members. Managed $2M+ program encompassing media and analyst relations, executive visibility, awards, and social media. Partnered with 3 international public relations agencies across Europe, US, and India.- Global Communications: Headed global communications, including coordination with marketing, sales, and product managers resulting in increasing media coverage by 40 pp (from 10% to 50%), while positioning the company as industry leader in the Forrester Wave and the Gartner MQ.- Category Creation: Repositioned contract management as core business application, shifting industry perception by creating/managing strategic relationships with 20 analysts from 6 firms. To validate our claims, facilitated briefings between customers adopting contract management in this new model and analysts and reporters.- Content & Messaging: Authored and reviewed 100+ press releases, created engaging social media content, and briefed partners, sales teams, and VC firms on critical messaging.- Customer Engagement & Advocacy: Developed “win” announcements, case studies and video testimonials with 50+ customers and secured their participation in media activities, social media content, analyst meetings, award entries and more.- AI Capability: Developed and executed AI capability communications strategy and message formation in partnership with CTO and global product teams; new capabilities gained recognition from WSJ, Forbes AI 50, and Gartner MQ. - COVID-19 Response: Led internal/external COVID-19 communications strategy encompassing numerous communication channels including contributing articles, CEO speaking opportunities, and an online event with Dr. Sanjay Gupta. - Awards Programs: Managed awards program, securing placements on over 30 prestigious lists including Forbes Cloud 100, Forbes AI 50, and Deloitte Technology Fast 500.

Promoted 5x, culminating in role overseeing global PR and communications for major clients like HP, Sony PlayStation, and T-Mobile. Led $20M technology practice, steering 20-person team to strengthen client relations and foster business growth.- Project Management: Generated $25M annual revenue by leading cross-country projects in 15 countries for HP, including the ‘Inkology’ campaign that doubled favorable brand perception while increasing buyer intent.- Product Launch: Led launch of Coinstar’s Coins-to-Card free coin counting service, accelerating brand awareness in first year.- Campaign Planning: Managed campaign for Emily’s Chocolates' that led to expanded distribution to major retailers.

• Directed communication and loyalty programs targeting approx. 10,000 alumni including reunions, special events, quarterly publications and annual fund appeals.• Maintained contact database, managed volunteers, developed direct mail strategies, wrote funding appeals, and solicited catering and other event service providers. Key contributions:• Grew donations year-over-year.• Established new events to reconnect a wider range of alumni with the school.• Redeveloped the alumni magazine to better communicate the school’s mission and success