Rhonda Anderson Email & Phone Number

Supporting the marketing and promotion of DC-based managed services provider, I am crafting the brand marketing and positioning to expand their footprint in the region, leveraging skills in the following areas:- Vendor relations management- Conference planning coordination- Project management- Sales collateral development- Social media/networking- Partnership development

Arlington, Va, Us

Serve as Account Director for Development & Stewardship Division:- Experiential Marketing- Campaign Marketing- Digital Marketing- Partnership Marketing- Brand Marketing- Project Management- Sales Support- Advertising Agency Management- Channel Marketing & Support

Arlington, Va, Us

Developed integrated marketing and promotions strategy for field and national initiatives with corporate sponsor and consumer programs, ensuring brand awareness and alignment with regulations. Revamped annual signature fundraising campaigns, including managing campaign and project budgets, to broaden reach of new and traditional marketing vehicles. Manage media agency to host a 20-city bilingual radio media tour, draft blog posts and coordinate spokesperson talking points Managed a multi-stakeholder team to execute largest annual marketing communications campaign, American Diabetes Month generating nearly one billion impressions in on- and off-line platforms. Cultivated and managed multi-stakeholder relationships to lead a key constituent campaign including developing video (concept, scripting direction and vendor management), direct mail, emails and digital engagement Increased number of celebrity ambassadors by 10% on a yearly basis; leveraged Ambassadors to increase brand awareness and affinity for Association campaigns and fundraising initiatives Managed creative team and agencies to create digital (banners, social media, email stationary); print (ads, flyers, direct mail, brochures) and outdoor marketing assets (LED, billboards, large-scale wall installations) for Special Event fundraisers, sports sponsorships and consumer engagement, etc. Engaged professional membership at Association’s Scientific Sessions via video series. interviews and management of interactive exhibition booth.

Tysons, Va, Us

• Oversee delivery of agency services, including research, branding, lead generation and membership retention for an international trade association to ensure flawless execution and exceptional service• Create strategy and tactics to promote and reinforce branding communications messaging to association membership, prospects and industry leadership

Herndon, Va, Us

Developed and delivered marketing campaigns, programs, and communication/sales tools to support a national sales organization.Designed turnkey lead generation program for top-tier enterprise sales accounts based on best practices research.Successfully managed market launch activities, event planning, promotions and database management for XO's entrance into the Charlotte telecommunications market. Represented XO's first new market launch in several years.

Mclean, Va, Us

Assessed, selected and secured funding for a new communications management tool to oversee the division’s workflow in a financial services environment. The system provided an online tool giving visibility to, adding accountability for, and managing resources in a newly centralized structure.

Overland Park, Kansas, Us

Advertising Agency Management • Produced highly promotional advertising (media buying, store grand opening campaigns) to position products among business and consumer audiences and met aggressive sales objectives in multiple sales channels.Channel Marketing & Support• Championed the creation of a content management portal and collaborative media placement program to increase engagement with largest sales channel (representing over 50% of the company’s revenues). Facilitated increased market utilization and sales by 60% via professional presentations at channel events and conferences• Presented at professional channel conferences and events to increase engagement with promotional tools and resources developed

Participated in several successful RFP presentations totaling $5M in first year billings for pharmaceutical, engineering and telecommunications firms.Developed strategic, multi-faceted media plans for a large and varied client base representing up to $5-10M in billings annually, including government, non-profit and technology clients.Coordinated full life-cycle marketing projects including direct mail, collateral, and Web site development; outdoor media buys; focus group development/mediation; employee communications and collateral development; event coordination and promotion; and media planning and buying. Provided ROI data to senior management and clients.Interacted with Creative Director, Graphic Designers, Copywriters, a team of support staff and clients to identify, conceptualize and develop clients' communications and marketing programs.

Consulted with clients to evaluate, recommend, and implement placement of media options including radio, newspapers, outdoor, Internet, cinema, campus marketing, and trades.Organized and participated regularly in account team, client, and creative meetings to advance project goals and keep all parties involved updated on project developments.

Certificate, Marketing Strategy

Bachelor'S Of Science (Economics), Marketing/Psychology