Product Launch Process Creation. Worked with key stakeholders to identify critical needs and collaborated on creating the process and toolsProduct Launches. Led the launch of a key product, Electronic Logging (ELD) of trucker mileage, to an on-time launch, and greatly exceeded revenue goals. Led the launching a new category of Product DashCam- Safety Analytics in the US and UK. Launched a mid-tier Drive HW and SW product to a successful launch in the US and UK. Managed two Tier 1 and one Tier 2 products close to launchContinuous Process Improvement. Created many new tools and processes to improve the Product Launch Process, such as Risk Analysis, Work Breakdown Structure Dictionary, RACI Chart, Go-to-Market Strategy creation, SharePoint Repository of documentationProduct Management. Provide coaching to product managers regarding marketing and business requirements for new products. Partnering with Product Management to build a valuable beta processGo-to-Market Strategy Management. Lead the Go-to-Market Strategy for each product launch, reviewing with Executive Team and Sales Leadership, along with other key stakeholders

Product Rebranding. Led the rebranding projectPlatform Performance Management: Worked with SharePoint team to greatly improve the performance. SharePoint is the platform for the OneView Projects product

Developed Product Strategy and Vision. First Communications was seven years behind most regional telecommunications companies, so the product strategy for the first year and half was to catch up on product, and then focus on products that layer on top of a network and standalone products, while also focusing on the vision of penetrating the customer’s four walls with the Advanced Solutions Platform (Machine-to-Machine), Hosted IP Telephony, and Server Monitoring (EliteGuard)Driving product and revenue growth. To drive revenue of the key network products (MPLS), launched the following products: Managed Router Solutions, Performance Management Portal, Data Center Services, Managed Cloud SecurityLed the company rebranding. As a member of the Executive Leadership Team, led a rebranding project, defining the company Vision, Mission, and Core Values, with subsequent initiatives to rebrand internally and externallyImplemented a New Product Development process. Implemented a Stage Gate Process to ensure a consistent pipeline of new product from Concept to LaunchInitiated an Agile Software Development process. Worked with the VP of Information Technology to secure internal developers to create a Customer Management Portal while using an Agile Software Development process. Launched several releases including a new Online Bill Payment Platform that is Payment Card Industry (PCI) compliant and Online Ticketing by integrated with ZendeskProvided vision for internal software product development. Communicated vision to Information Technology Team Leaders and developers that the Customer Management Portal is to be developed with the intention it serve as the hosted platform for products such as Advanced Solutions Platform, a verticalized software product suite for Machine-to-Machine applicationsMarket Research and Competitive Analysis. For each product launch, provided a detailed overview of the market, along with a Value Propositions Matrix

Experienced using Agile Software Development Methodology. Managed product releases, backlog, and directed Research and Development activitiesCross-functional Team Leadership. In 5.5 months, turned around a new product development project in disarray to General AvailabilityExperienced with Medical Device Integration products and market. Managed the company’s flag ship product line, which accounted for $27 Million in RevenueProvided vision for product line. Through customer interaction and market research, provided product line vision and directed development activitiesExperienced with Class 2 Medical Devices Product Development Process. Drove the completion of first product launched through an FDA Class 2 Product Development ProcessGo-to-Market Strategy and Execution. For the launch of the NextGen of DeviceConX, defined the Go-to-Market Strategy. Presented to Executive Leadership for input and buy-in, and drove the execution of the strategyBusiness Case Creation/FDA Concept Description. Created the Business Case and Concept Description for the NextGen platform for DeviceConX. The documents included a detailed analysis of the market and competitors. This information was used to create a Value Propositions Matrix, identifying the Value Propositions that resonate with each Decision Maker and Influencer in the Sales ProcessMarketing Collateral. Provided the copy for the Data Sheet, Sell Sheets, and other collateral pieces

Experienced writing Market and Product Requirements for successful products. Created and finalized the Market and Product Requirements and developed Use Cases for the next generation platform for the Responder 4000 Nurse Call System to protect $14 Million in revenue Highly skilled Market Researcher. Completed an extensive research project into the Long-Term Care marketBusiness Case creation. Based on research into the Long-Term Care market, wrote business case for an organic product offering, as well as an Acquisition proposal to shorten the time-to-marketProduct Marketing Collateral experience. Created collateral such as Application and Design Guides and Application Notes for product launchesSales Channel Management. Supported global Regional Managers and distributor sales channelProduct Management. Through Product Line Reviews and interaction with customers and the sales channels, maintained a product roadmap that grew revenue on an aging product platformExperienced with a Class 2 Medical Devices Product Development Process. Led and supported FDA Class 2 Medical Device development procedures and compliance with enhancements on existing and new productsCompetitive Analysis. Maintained an up-to-date detailed Competitive Analysis for the Responder 4000 and Responder 5 Nurse Call Platforms

Business Case Creation. Wrote business case for the Synchronous Network System Platform, which included a Market and Competitive AnalysisProduct Marketing Collateral. Provided copy for Brochures, Data Sheets, Press Releases, Website; Managed Technical Writer for all user guidesExperienced with Software and Hardware Product Development. Launched the Synchronous Network System, a time synchronization network based WiFi (802.11) and Ethernet) clock system, managed through the Applications Management Platform (AMP) software platform (Cloud Solution and Appliance based)Highly Successful Sales Support. Played a major role in closing deals as part of pre-selling strategy of the new platform, Synchronous Network System, by leading all presentations, with an 85% close rateProduct Management. Based on customer feedback, developed a VMware version of the AMP software, targeting larger organizations, and added additional WiFi clock security protocols (PEAP and EAP-FAST)Experienced Product Line Extension Development. Launched Digital Power over Ethernet (PoE) clocks through an OEM partner and internally developed Analog PoE ClocksMarket and Product Requirements. For all new products, created Market and Product Requirements Document (MRD, PRD) Creating new categories. Launched the SNS Wireless Sensors, an 802.11 based temperature sensor product targeting healthcare, which greatly exceeded revenue projectionsSales Channel Management/Support. Supported 25 Sales Territory Managers across the United States and Canada