Rahul Mehrotra Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

Reporting to General Manager of NA, spearheaded the Revlon Canada business as part of the Americas Leadership Team. • Grew sales and improved EBITDA rate while navigating the pandemic, and a Chapter 11 bankruptcy by strategic portfolio management and resource utilization. • Transformed the digital stance of the business and built team capabilities to drive omnichannel engagement and e-commerce, resulting in double digit % growth of online business.

Greater New York City Area

Reported to the CEO, working on a variety of long-range strategic projects, and as the “fixer” for cross-functional issues. • Industry-first product collaboration: Products co-branded with external partner developed and launched in record time, selling out in minutes and driving engagement and impressions well ahead of benchmarks• Problem-solved production disruption lasting multiple months at large manufacturing site. Diagnosed and resolved SAP implementation issues and rapidly restored normalcy. • Identified and executed key cross functional process improvement opportunities that delivered improvement in speed to market, reduction in obsolete inventory, and a drastic reduction in cross functional miscommunication.

Greater New York City Area

Created a 100+ person Marketing Services Global Center of Excellence (COE) comprising Creative Services, Media Planning, Consumer Insights, Merchandising, and a Digital Center of Excellence (COE), representing a total expense base of triple digit $M. • This COE converted a set of disparate teams into an agile and cohesive Internal Agency that became a strategic enabler for the company’s ongoing digital transformation while generating savings of double digit $M annually. • Conceptualized and commissioned an industry-first custom-made social listening tool to deploy machine learning to guide long-range product development, projected to cut down new product development timelines by double digit %.

Greater New York City Area

Joined Revlon as part of a standalone group formed to manage acquired value brands outside normal Revlon processes, eventually rising to be GM of the business. Drove an agile, entrepreneurial team on the business to grow EBITDA by revamping operations, growing global distribution, and driving ROI improvements on brand support via key influencers.

Greater New York City Area

• Stabilized and integrated the SinfulColors business. Drove explosive >2X growth of SinfulColors in 3 years by creating a strategy to expand availability and drive a win-win for the consumer as well as retailers, delivering a 3-year payback on the acquisition. • Negotiated the Transition Services Agreement and received the Pure Ice business on its acquisition. Integrated both businesses into the corporate Supply Chain and Financial Services operations without a hiccup in the ongoing explosive business expansion.

Greater New York City Area

Contributed to the creation of an organizational capability to practice marketing at two levels - strong B2C marketing skills to drive the business, and using B2C marketing skills as an element in the B2B proposition that would secure the business. Created high level strategic relationships with key customers, with NicePak seen as a subject matter expert and reliable data-driven partner, insulating the company from purely price-driven competition.

Greater New York City Area

• Significantly expanded operating income during the 2008 recession. A multi-pronged product redesign resulted in better value for the consumer and higher margins for the retailer. This enabled margin expansion despite significant cost increases. Innovative consumer research guided the development of the program, and the sell-in to key customers.

Greater New York City Area

• Drove business expansion and defense in competitive bidding situations with key customers. Retained and grew business despite aggressive attacks by competition.

Greater New York City Area

Brands Managed -Electrasol (Finish) Dishwasher DetergentAir Wick Air Fresheners

New Delhi Area, India

Brands Managed - Dettol - Anti-bacterial Bath SoapHarpic - Toilet Bowl Cleaner

New Delhi Area, India

Hyderabad Area, India

Master Of Business Administration - Mba, Business Management, Marketing, And Finance

Bachelor Of Technology - Btech, Metallurgical Engineering And Materials Science