• Performed an audit of the entire MarTech stack, leading to a 30% boost in efficiency and utilization. This initiative also saved over $300,000 annually in subscription fees.• Integrated 4 new MarTech tools including a CEP, CDP, deep linking mobile analytics tool, and a survey tool that increased customer engagement capabilities over 50%.• Developed an automated project management process that standardized, improved and increased marketing campaign strategy development, execution, performance, and deliverability times by 15%.• Introduced and developed a new campaign reporting process that enhanced target audience analysis, performance insights, A/B testing methods, and overall campaign strategies.• Developed a centralized documentation process for all campaigns, initiatives, and marketing activities to enhance team alignment, information sharing, and reference efficiency.• Improved email performance to an average of 95%+ deliverability rate, 50% open rate, and 5% CTR while also keeping bounce and spam rates below 1%.• Standardized the organizational processes for MarTech tools, including folder structures, naming conventions, and labeling practices.