Ryan Fanning Email & Phone Number

Washington, District Of Columbia, US

Washington, District Of Columbia, US

• Serves as chief strategist and account lead for DSPolitical’s largest clients, including presidential campaigns, statewide ballot initiatives, senate races, and gubernatorial races.
• Opened and manages DSPolitical’s west coast office. Grew staff from one in 2015 to a planned ten in 2020. Increased California revenues from a 5% share of company total in 2014 to a 20% share in 2016 and a 27% share in.
• Built the company’s media strategy offering from scratch, expanding from productized programmatic offerings to a full-service digital media planning and buying operation.
• Manages a team of programmatic traders and traditional digital media buyers executing cross-channel digital ad campaigns (display, video, social, search, CTV/OTT, OOH) in the tens of millions of dollars annually.
• Built the company’s Programmatic Trading team from the ground up, a role previously outsourced to vendors. Developed a six-week training program for new hires to learn AdOps, programmatic advertising, and departmental.
• Created and implemented “DSP Academy”, an in-depth, company-wide training program covering company processes, digital strategy and advertising, and political knowledge for all new hires and existing staff.

Washington, District Of Columbia, US

Washington, District Of Columbia, US

• Managed the Client Services team during company’s search for a permanent VP in tandem with responsibilities on the Programmatic Trading and Media Strategy team. Created the Client Services department’s first formal.
• Devised a platform sales and account management structure to support the company’s self-service platforms: DemocraticAds.com and Deploy by DSPolitical.

Washington, DC, US

DSPolitical is the Politics & Public Affairs division of Optimal.

Washington, DC, US

• Led the digital department at a full-service communications firm, running digital strategy with a focus on paid media for clients including Fortune 40 companies, industry organizations, and non-profits.
• Ideated, planned, and executed large-scale paid media campaigns across digital, print, television, and OOH mediums to accomplish client goals, including passing legislation at the state and federal level.
• Served as project manager on client web and application development projects, functioning as the interface between our clients and contracted design and development teams.
• Created and implemented email, social, and content strategies for clients. Advised and trained clients on long-term execution of these strategies.

Washington, DC, US

• Served as a client lead, managing a team of two staffers. Ran client service, campaign planning, execution, and reporting on half of Precision’s campaigns during the 2012 cycle.
• As the second employee, helped start the company from the ground up. Built a programmatic advertising tech stack from scratch, providing the first-ever voterfile targeted advertising platform for Democratic campaigns.
• Major clients included Obama for America, AFL-CIO, DCCC, Society for Human Resources Management, Elizabeth Warren for Senate, Claire McCaskill for Senate, and “No on 32” ballot campaign in CA.

Washington, District Of Columbia, US

• Created, optimized, and reported on digital marketing campaigns using tools such as DoubleClick Campaign Manager, Google AdWords, Bing Ads, Facebook, Twitter, and LinkedIn ads.
• Major clients included NRDC, NALC, LIVESTRONG, DSCC, and “Our Children Our Future” ballot campaign in CA.

Washington, DC, US

• Specialized in online community management, monitoring user activity on all online properties, including blogs, social, and online tools.
• Initiated an overhaul of the commenting system on both BarackObama.com and Democrats.org, switching from an in-house built system to Disqus to improve user experience.
• Wrote daily blog posts for the official Democrats.org news blog and assisted in managing the Facebook and Twitter accounts for Barack Obama and The Democrats including writing tweets and posts; wrote tweets for the.

• As a field staffer, coordinated the efforts of over 100 volunteers in the First Middlesex-Essex senate district.
• Won 18% of delegate votes during the State Democratic Convention while working as the Whip for the 1st Worcester District, home district of Lake’s opponent.

Ba, Political Science, Philosophy, History

International Relations

Education record