Fortune 500 marketing strategist and best selling author Robert Michael Fried strikes a refreshing balance between making money and making meaning. Fried has spent most of his career directing or repositioning the marketing and sales strategies for blue chip companies such as Motorola, Bebe Eyewear, Nautilus Fitness, Marantz Stereo, Hansen Natural and Starcraft recreational vehicles. He is currently serving as chief marketing officer for engajer.com, an emerging Silicon Valley firm. Robert Fried’s new Amazon Best Seller is entitled Igniting Your True Purpose and Passion: A Businesslike Guide to Fulfill Your Professional Goals and Personal Dreams. The book is critically acclaimed by best selling author and former chief evangelist of Apple, Guy Kawasaki, Cynthia Kersey, best-selling author of Unstoppable, and Marci Shimoff, best known for co-authoring 6 Chicken Soup For The Soul Books, and her prominent role in the documentary video The Secret.In 2005, Fried’s New York Times critically acclaimed book, A Marketing Plan for Life soared to #1 on the Amazon Best Seller List, in three seperate categories; Success, Self-Help and Personal Transformation. The book has been utilized as a textbook in the marketing and enterpreneurial departments of Central Michigan University, Tufts University, and Providence College. He is a co-founder of Planet Products, the first biodegradable “green” household cleaner product line sold in major supermarket chains including Vons, Ralphs, Gelson’s, Albertson’s and Safeway. Fried is the co-founder of BrandMark, Inc., a marketing consulting firm focusing on emerging Silicon Valley companies and other high-profile international clients. Robert Michael Fried is also the co-founder of the ThirdWind Company, dedicated to empowering people to realize their professional goals and personal dreams.