• Part of the core group that handled the transition of OLX to Carousell• Launched “OLX is now Carousell” campaign to the public and the press• Led various Consumer and Trade Marketing efforts to support Carousell’s business units

• Managed the marketing efforts of OLX Philippines to maintain leadership position as the no. 1 online classifieds in the Philippines • Oversaw all brands and categories under OLX Philippines including the horizontal and verticals (Cars, Real Estate, and Goods & Services) including developing and managing multiple projects and experimental programs• Strategized and executed a strong pipeline of growth programs that helped to generate leads and revenue for the sales team• Marketing function covers Performance Marketing, Social Media and Content Management, Brand and Budget Management, Trade Marketing, Market Research, and Public Relations

• Awarded by Top Gear Philippines as Best in Social Media for two years in a row (2015 and 2016) for innovative campaigns on Facebook with an average monthly reach of 3.7M and 350K post engagements• Best Motorshow Booth Award for 2013 (MIAS), 2016 (PIMS by Top Gear), and 2017 (MIAS) • Mazda Philippines’ digital marketing efforts recognized in a global forum in Silicon Valley in 2015• Lead generation campaign that generated 3x above target and 99% lower cost per lead featured as a Facebook Business case study

• Involved in the strategic planning and direction-setting for the company’s full product line-up; maintained the company’s No. 1 position in the industry with 40% market share• Handled various above-the-line and below-the-line marketing initiatives for a number of products such as the Vios (overall best-selling vehicle for 2011) and Innova (best-selling commercial vehicle for 2011)• Led the development of innovative sales promo campaigns (internal and external); contributed to an average 7% annual increase in sales from 2006• Highly-trained in functions ranging from Strategic Management, Brand Management, Budget Management, Advertising, Sales Promotions, Events Management, and Project Management