Check out the book: ROE Powers ROI, The ultimate Way to think and communicate for ridiculous results. https://www.mojomedialabs.com/roe-powers-roiTimes are tough, but that’s not news. Nor is the fact that the economy is precarious, sales are declining, profits are stunted, people are frustrated and it’s just a great big mess out there. Being both a business owner, consultant, and advisor, I’ve had the advantage of observing both successful and failed businesses and comparing results from the experience. What I learned is this: the number one problem isn’t poor marketing strategies, outlandish ideas, or a lack of consumers. Jim Collins in Good to Great will say that the number one problem with struggling companies is that they put the wrong people in the wrong seats on the bus. ROE takes it a step further; they are also communicating and thinking the wrong way.In other words, the wrong thinkers are filling the wrong positions. As a result, miscommunication and confusion abound during a time when the economy is at its most unforgiving.Along with this realization came a solution involving three simple words: Return on EnergyTM. ROE is a methodology developed to get the right people into the right seats and maximize your organization’s success, or Return on Investment. What few people realize is that there are three distinct roles that compose any successful organization, and these roles are determined by “Ways” of thinking: Way One, the visionary; Way Two, the planner; and Way Three, the tactician.ROE is just as important as ROI – there’s a causal relationship really. A positive feedback loop that increases one with the increase of the other. In fact, ROE powers ROI.

Mojo Media Labs Joins Gravity Global! https://www.mojomedialabs.com/blog/mojo-media-joins-gravity-globalYou know you want to grow your business, but you don’t know how. B2B marketing is complex and can feel overwhelming. At Mojo Media Labs, B2B marketing is our specialty. We create custom growth plans to help you grow the smart way.It's our mission to help you grow smarter. What does that look like? For our clients, we want to help you grow your business. For our key stakeholders, we want to help you grow your career. Our team members, we empower you to be the best professional and the best version of yourself at home, too. Everyone who comes into the Mojoverse, we want your life to be enriched in some way. Helping you grow smarter means leading with heart and mind, strategy and intention. That's our mission. Also, fun fact, Help yoU Grow Smarter makes a cute acronym — HUGS.

American Solutions for Business acquired Marketing Candy in 2016.In 1997, Mike Rose started an embroidery company with one machine in a shed in his backyard. Those humble beginnings have developed in to a successful, growing business. Mike remains the company CEO and his wife and business partner, Nikole, runs the daily operations of the business as President. Nikole has passionately been in the promotional products industry for nearly 20 years and has long been in the top 1% of her peers. Her creativity and near obsessiveness with quality permeates throughout Marketing Candy’s culture.The mission of Marketing Candy is to delight our clients by providing creative and smart promotional concepts and exceeding service expectations in every interaction. We are so confident that you’ll enjoy your experience that we offer a 100% satisfaction guarantee.http://www.marketing-candy.com/