Founder, Ceo
CurrentCheck out the book: ROE Powers ROI, The ultimate Way to think and communicate for ridiculous results. https://www.mojomedialabs.com/roe-powers-roiTimes are tough, but thatās not news. Nor is the fact that the economy is precarious, sales are declining, profits are stunted, people are frustrated and itās just a great big mess out there. Being both a business owner, consultant, and advisor, Iāve had the advantage of observing both successful and failed businesses and comparing results from the experience. What I learned is this: the number one problem isnāt poor marketing strategies, outlandish ideas, or a lack of consumers. Jim Collins in Good to Great will say that the number one problem with struggling companies is that they put the wrong people in the wrong seats on the bus. ROE takes it a step further; they are also communicating and thinking the wrong way.In other words, the wrong thinkers are filling the wrong positions. As a result, miscommunication and confusion abound during a time when the economy is at its most unforgiving.Along with this realization came a solution involving three simple words: Return on EnergyTM. ROE is a methodology developed to get the right people into the right seats and maximize your organizationās success, or Return on Investment. What few people realize is that there are three distinct roles that compose any successful organization, and these roles are determined by āWaysā of thinking: Way One, the visionary; Way Two, the planner; and Way Three, the tactician.ROE is just as important as ROI ā thereās a causal relationship really. A positive feedback loop that increases one with the increase of the other. In fact, ROE powers ROI.