Rafael Mattos Email & Phone Number

State Of São Paulo, Brazil

Sao Paulo, Brazil

São Paulo, Brazil

Clients: Diageo Brazil, Accor Hotels, LG Brazil, and OLX Group (OLX and Zap Móveis).Diageo Brazil – Content LabBrands: Johnnie Walker, Smirnoff, Tanqueray, Ypióca, The Singleton, Old Parr, The-Bar, White Horse, Gordon's, Bailey's, and Diageo Institutional.Key Responsibilities: Responsible for project and content management, ensuring the efficient and timely execution of all activities. Strategically planned campaigns, media, and data to align each project with client objectives. Developed detailed briefings and brand support content, coordinated hot topics, and managed real-time event coverage. Maintained rigorous financial control with a focus on savings and effective negotiations between suppliers and the agency, optimizing resources and maximizing results.Client: AccorBrands: Ibis, Mercure, Grand Mercure, ALL, ALL.com, Novotel, Pullman, and Swissôtel Chicago.Key Responsibilities: Managed brand campaigns across Brazil, Latin America, and North America. Developed and executed integrated strategies to maximize brand impact and visibility in diverse markets. Oversaw social media content for Always On and collaborated with influencers to ensure continuous and relevant engagement on social platforms. Coordinated campaigns and content management to enhance Accor Hotels' presence in the regions served.Client: LG BrazilKey Responsibilities: Managed all social media content for various brand products.Client: OLX GroupAccounts: OLX and Zap MóveisKey Responsibilities: Managed ON and OFF projects for the brands.

São Paulo, Brazil

Responsible for managing and servicing accounts such as Bradesco - Ágora Investimentos (Institutional and Content Hub), Banco next, Grupo SBF, Dux Nutrition, R/GA Institutional, and Grupo Boticário.Content Strategy: Developed and implemented content strategies for various platforms, ensuring message consistency and relevance.Integrated Campaigns: Planned and executed integrated advertising campaigns (both online and offline), ensuring message cohesion and effectiveness in results.Pro Bono: Actively participated in pro bono projects, servicing accounts such as Casa Florecer and Cantareira Seca, demonstrating commitment to social causes.

São Paulo

Project Management: Responsible for coordinating various campaigns for Banco Bradesco, including Bradesco Prime, next, Expresso, Private, Financiamentos, Corporate, and Treasury.Internal Marketing: Developed and implemented internal marketing strategies to enhance internal communication and employee engagement.Multichannel Communications: Coordinated communication campaigns through SMS, email marketing, and 24-hour messaging, aiming for effective and personalized customer communication.Offers and Promotions: Created and managed offers and promotions, optimizing user experience and driving sales.Diversity Initiatives: Member of Publicis Groupe Égalité Brasil, contributing to discussions and promoting improvements for minority groups, reinforcing commitment to inclusion and diversity.

São Paulo, Brazil

Clients: Calzedonia Group (Intimissimi and Calzedonia), Petrópolis Group (TNT Energy Drink), Solarprime, NetSuite, Bueno Wines, and Ernst & Young.Calzedonia Group (Intimissimi and Calzedonia): Planned and executed digital campaigns for summer, winter, and spring collections. Worked to ensure each campaign reflected the unique identity of the brands and connected with seasonal trends.Petrópolis Group (TNT Energy Drink): Developed creative digital campaigns featuring brand athletes in activities such as wakeboarding, skateboarding, and surfing. This experience allowed me to explore innovative ways to promote TNT Energy Drink and engage the audience.Solarprime: Managed the brand's always-on social media presence and participated in filming an institutional campaign with Rodrigo Faro. This role enabled me to combine content management with creating high-impact campaigns.NetSuite: Created infographics, papers, and explanatory materials to support marketing and sales teams. My task was to produce content that clarified NetSuite's solutions for clients and facilitated internal communication.Bueno Wines: Managed the brand's always-on activities, focusing on offers, and led communication during crisis situations. This role provided me with comprehensive insight into maintaining consistent and relevant brand communication.Ernst & Young: Developed a digital campaign about Income Tax (IR), providing useful and accessible information to the public. It was an interesting challenge to transform a complex topic into something understandable and engaging.

São Paulo, Brazil

Clients: Magazine Luiza, Banco PAN, Claro Brasil, TIM Brasil, and Viacom - MTV.Magazine Luiza: Managed the Canal da Lu, overseeing content scheduling and video approvals. I was responsible for one of the most iconic retail channels in Brazil, known for its high visibility and market influence.Banco PAN: Launched and managed the "Pra Fazer Mais" channel, which has become a prominent personal finance channel in Brazil with nearly 300,000 subscribers.Claro Brasil and TIM Brasil: Coordinated YouTube strategies and influencer campaigns for two of Brazil’s leading telecommunications operators, renowned for their strong market presence.Viacom (MTV): Contributed to the "Pimpa meu Feed Brasil" project for MTV, an innovative initiative focusing on influencers and engagement content during a period of growing influencer culture in Brazil.Influencer Event Coordination: Organized influencer participation in significant events, contributing to brand campaigns and enhancing their visibility.

São Paulo, Brazil

Clients: AMBEV (Budweiser, Brahma Chopp, and Brahma Extra) and ESPN Brasil.BudweiserDigital Campaign for the Super Bowl 2018: Developed the digital campaign for the event, creating a strong presence during the Super Bowl."Born Free" NBA Finals 2019 Launch Campaign: Participated in the ON and OFFLINE integrated campaign, partnering with Converse - ALL Star to create 150 exclusive pairs, and launching products from the Brazilian brand PIET.Rock Day: Executed an integrated campaign with the theme "Rock Is Not Dead," featuring 20 emerging Brazilian rock bands.B-Side Studio: Launched a platform to highlight new Brazilian musicians from the alternative scene.Brahma ChoppAlways On for the Sertanejo Circuit: Managed the brand’s always-on presence, focusing on rodeos across Brazil and activations in themed venues.130th Anniversary Campaign: Launched the online campaign celebrating Brahma Chopp’s 130 years, including an in-factory activation in Jaguariúna with master brewers."Who Is the Next N1" Project: Developed a project presented by Luan Santana to find a new sertanejo duo to sign a contract with VillaMix.Participation in the War Room: Developed strategies and actions during the World Cup in Russia, ensuring effective brand presence throughout the championship.Brahma ExtraBlind Sommelier (Gold at CreativeX): Created a project to train blind and/or visually impaired individuals as master brewers.Tastemade: Produced social content featuring recipes that paired with the portfolio’s beers.ESPN BrasilDeveloped campaigns for the NBA Finals 2018, enhancing ESPN Brasil’s presence in major sports events.Worked on campaigns for the NFL Super Bowl in 2018 and 2019, highlighting ESPN Brasil’s presence at one of the world’s largest sporting events.

São Paulo, Brazil

Clients Served: AMBEV (Budweiser, Brahma Chopp, and Brahma Extra) and ESPN Brasil.BudweiserDigital Campaign for the Super Bowl 2018: Developed the digital campaign for the event, creating a strong presence during the Super Bowl."Born Free" NBA Finals 2019 Launch Campaign: Participated in the ON and OFFLINE integrated campaign, partnering with Converse - ALL Star to create 150 exclusive pairs, and launching products from the Brazilian brand PIET.Rock Day: Executed an integrated campaign with the theme "Rock Is Not Dead," featuring 20 emerging Brazilian rock bands.B-Side Studio: Launched a platform to highlight new Brazilian musicians from the alternative scene.Brahma ChoppAlways On for the Sertanejo Circuit: Managed the brand’s always-on presence, focusing on rodeos across Brazil and activations in themed venues.130th Anniversary Campaign: Launched the online campaign celebrating Brahma Chopp’s 130 years, including an in-factory activation in Jaguariúna with master brewers."Who Is the Next N1" Project: Developed a project presented by Luan Santana to find a new sertanejo duo to sign a contract with VillaMix.Participation in the War Room: Developed strategies and actions during the World Cup in Russia, ensuring effective brand presence throughout the championship.Brahma ExtraBlind Sommelier (Gold at CreativeX): Created a project to train blind and/or visually impaired individuals as master brewers.Tastemade: Produced social content featuring recipes that paired with the portfolio’s beers.ESPN BrasilDeveloped campaigns for the NBA Finals 2018, enhancing ESPN Brasil’s presence in major sports events.Worked on campaigns for the NFL Super Bowl in 2018 and 2019, highlighting ESPN Brasil’s presence at one of the world’s largest sporting events.