Maria O'Brien Email & Phone Number

Leicester, GB

Gaydon, England, United Kingdom

Leicester, England, United Kingdom

• Responsible for the public engagement, creative and communication teams of a £1.3bn organisation who care for a community of one million people. Directly lead and delivered press, social and internal communications.
• Delivery of new partnership with YouTube (YouTube… Show more Responsible for the public engagement, creative and communication teams of a £1.3bn organisation who care for a community of one million people. Directly.
• Delivery of new partnership with YouTube (YouTube Health)
• Improved sentiment across audience groups - internally and externally
• Improved diversity across the department through appraisal and refresh of recruitment processes and implemented first org-wide EDI comms plan.
• Doubled the non-pay budget in less than a year and secured a commitment to significantly increasing pay-budget level also within 12 months enabling departmental restructuring to aid better focus on strategic and.

Leicester, United Kingdom

• Day to day responsibilities include media relations, senior stakeholder and partner management, crisis management, content strategy and delivery, communication channel development and organisational engagement.Notable.
• Led external and internal communications and delivery team throughout the COVID-19 pandemic inclusive of ‘Leicester Lockdown’; First ‘guard of honour Coronavirus survivor' and NHS staff diary national press moments
• Implemented the first weekly… Show more Day to day responsibilities include media relations, senior stakeholder and partner management, crisis management, content strategy and delivery, communication channel.
• Implemented the first weekly video driven CEO communication channel rated one of the most useful and engaging communications formats of the the pandemic for staff, increasing engagement.
• Uplift in reach, engagement and conversation across key social media channels, growth trending above other regional partners over the period.
• Implemented a ‘social-first’ approach to press relations which has driven a positive perception increase in key media targets, reduced time and cost to press coverage and furthered social engagement.

Northampton, United Kingdom

• Worked to cement Carlsberg UK’s reputation as the most successful, professional and attractive brewer in the UK, by working with external stakeholders and digital audiences to deliver an understanding of what we were.
• Led trade-media communications team for largest group wide investment of 2019 which delivered over £1 million in PR value and supported increased distribution
• Rolled out the first employee-advocacy social… Show more Worked to cement Carlsberg UK’s reputation as the most successful, professional and attractive brewer in the UK, by working with external stakeholders and.
• Rolled out the first employee-advocacy social media campaign with high levels of engagement internally and externally
• Supported Carlsberg brand “Mean Tweets” campaign which generated significant public interest and key top tier story placement Show less

Northampton, United Kingdom

• Reporting to the Head of Corporate Affairs, I delivered a corporate communications plan, both externally and internally, that worked in support of our company's strategic priorities and strengthened our reputation as a.
• Developed first annual media briefing event landing coverage that delivered over £130,000 in PR value within targeted publications.
• Lead UK communications team for the global Carlsberg “snap pack” sustainable… Show more Reporting to the Head of Corporate Affairs, I delivered a corporate communications plan, both externally and internally, that.
• Lead UK communications team for the global Carlsberg “snap pack” sustainable innovation launch.I am also responsible for the strategic development of our social and digital content, assist in the evolution of our.

Northampton, United Kingdom

• Supporting the Head of Leadership Communications, I supported the delivery of Group and UK strategy through the activation and editorial control of our internal communications channels. I ensure that our communications.
• In five months, developed and launched internal… Show more Supporting the Head of Leadership Communications, I supported the delivery of Group and UK strategy through the activation and editorial control of our.
• In five months, developed and launched internal social-app that engaged over 70% of the workforce and re-launched the company intranet with improved experience.
• Finalist in peer-nominated employee awards Show less

In this role I led a full time team of 8 people comprising a Digital Media Manager, Graphic Designer, Customer Insight Manager, Digital Assistant, Marketing Executive, Marketing Interns, and an Experiential Marketer who manages our casual workforce of a further 10 people. Together we managed all marketing activity for the clubs headline revenue areas.

Leicester, United Kingdom

In 2015 we established our new ICO, the Leicester Tigers Foundation and this role was concerned with its operation and growth. As well as assisting in operational management of the Foundation I was also responsible for sourcing PR and sponsorship opportunities, managing our stakeholder/partner relationships and bid writing for the Foundation's.

Leicester, United Kingdom

Building on the Group Days Coordinator role, I took on further responsibility as Customer Sales Manager at Leicester Tigers. In this role I coordinated and developed the club’s Group Sales, Premium Season Ticket and telesales teams, marketing and sales plans to achieve KPI’s for each of the areas. Notable Achievements:- Highest Group Days tickets, Rugby.

Leicester, United Kingdom

As part of the Group Days team, my main function was to drive sales across the Group Days matchday and non-matchday products through CRM and sales reporting. I managed the executives diaries, coordinated with marketing and delivery departments, undertook data mining for improved sales streaming, improved use of sales systems and developed reporting systems.

Leicester, United Kingdom

My responsibilities in this position included: Rebranding and developing junior membership and activating the associated sponsorship. Planning, producing and managing the first external brand roadshow as well as match and non match events and the visuals and marketing material relating to these. Recruiting and managing the first marketing events team..

Leicester, United Kingdom

Nottingham, United Kingdom

Leicester, United Kingdom

Leicester, United Kingdom

Ba English And Sports Science, 2.1

Modules Taken Include: The Psychology of Sporting Excellence, The Writing Portfolio, Sport and Exercise Pedagogy, Teaching and Coaching

Education record

A Levels - AAC AS Level - C IFS Financial Certificate - A 9 GCSEs - A* - B