Rosalind Morehead Email & Phone Number

San Diego Metropolitan Area

San Diego, California, United States

Greater San Diego Area

Directed the sales, implementation and execution of Exclusive Cover Variant program of IDW Publishing’s comic book offeringsEnsured communications between IDW Publishing and the Direct Market Retailer communityRecommended promotional or revenue strategies for the company based on market research, direct retailer interaction and competitor analysesProvided direct market research, competitor analyses and recommend appropriate initiatives to serve the Direct Market retailer accountsProvided customer service and retention to the Direct Market retailer communityProvided overview reports of exclusive cover sales opportunities on a weekly basisReported and consulted on regular print run meetings for new and reprinted Direct Market materialsOrganized and managed monthly Diamond discount sales and direct liquidation comic book salesManaged submissions for FCBD and Halloween Comic Fest titlesCoordinated and implemented charitable donations of overstock comic books

San Diego, Ca

Graduated with honors and received a Fitness Specialist Certificate of Achievement

Greater Los Angeles Area

Development and implementation of consumer marketing plans and strategies that include media (paid media, house ads), creative (TV, print, online, merchandising), giveaways, catalogs, promotions, cross-divisional support, and budgets.Provided support for all CRM and social media campaigns by determining product selection and proving content, i.e. copy and assets. Conducted consumer and competitive research as well as marketing campaign tracking and recaps.

Greater San Diego Area

Managed outside sales reps to ensure strong sell-in and sell-through results in mass, online, specialty bookstore channels while implementing promotional opportunities based on title.Established relationships with non-traditional channels to expand our current distribution.Reconciled forecasts & pre-orders to sales and returns to develop tailored sales recommendations.Identify product lines appropriate for specialty retailers and boutiques and secure orders for appropriate products and lines.Collaborated on the transition from Diamond to PRH and ensure success in the process. Acted as an adviser to the SVP of Marketing and Sales and the Publisher on ways to better manage sales and increase profitability.Worked with SVP of Marketing and Sales to set quarterly and yearly budgets, include goals for purchase orders based on comparative titles, and market trends.Event Planning Support: Worked with Team to support in-store events and trade shows, including creator signing and appearances. Work as part of the team that determines company presence and attend industry trade shows and conventions.Attended all major North American comic conventions.

Greater San Diego Area

Responsible for social media coordination and execution for all of IDW’s companies. Grew IDW Publishing Twitter followers by 31.1K and Facebook by 78.5K within the first quarter of employment. Highly proficient using Tumblr, Pinterest, Instagram and SnapChat as marketing vehicles.Worked closely with designers to re-design and launch company websites.Developed marketing content intended for company website, ad campaigns, and press coverage.Drafted, routed and distributed all company press releases, as well as streamlined the process for internal and external review and approval, therefore achieving timely turnaround.Worked directly with press outlets such as NPR, New York Times, Entertainment Weekly, USA Today, and all major comic book industry press sites and publications for extensive media coverage.Developed and executed major ad campaigns, i.e. IDW 15th anniversary marketing campaign, where I worked with ad brokers to secure several ads in regional, national and industry publications with accompanying interviews with IDW’s CEO.Coordinated and participated in all major trade shows, i.e. San Diego Comic Con, New York Comic Con, etc.Worked on initiatives to elevate company profile, i.e. promoted the move to Liberty Station, developed employee profile page for website, participation in local comic book shops events and charities, organized the launch party and coverage of the San Diego Comic Art Gallery grand opening.

Greater San Diego Area

Established and maintained relationships with key contacts within accounts.Assessed account needs and potential, and tailored programs accordingly.Built worldwide pricing strategies, taking into account currency fluctuations and back-end programs.Forecasted and planned marketing development funds, both using co-op and hard dollar funding for retail marketing programs.Planned end of life strategies using temporary price cuts and back end rebates in conjunction with advertising.Analyzed gross and net ROI and contribution margin levels by sku level and account level.Worked closely with buyers and Supply Chain to plan weekly/monthly/fiscal year forecasts at the sku level and customer level, including new product planning forecasts and risk buys.Worked with designers to develop and execute private label packaging for individual customers. Performed sku rationalization using NPD data at sku and platform level for accounts.Identified and pursued new business opportunities.Worked with licensors on creating individualized marketing and promotional plans for licensed products. Optimized account performance by maximizing profitability and marketing funds.Worked closely with Hong Kong on cost reductions for key account skus.Managed yearly contract negotiations from start to finish, including negotiating back end programs, MDF, etc.Performed problem solving on key account initiatives including inventory management and overstock issues.Coordinated account related activity with Product Managers, Supply Chain and Creative Services.Responsible for managing Account Development Rep and Order Entry Support persons.

Greater San Diego Area

Reviewed customer accounts, assessed customer needs and identified opportunities; led to 25 new product placements accounting for a 269% year-on-year increase.Assisted Sales Director in spearheading global and customer specific forecasting and demand planning resulting in inventory management improvements for Mad Catz and its customers.Developed and managed a weekly report that monitors all aspects of customer activity; constantly recognized as indispensable tool by Director of Sales.Assisted Sales Director in the development of profitable category management; instrumental in 29% gross margins on publicly reported quarterly results.Tracked and researched account receivables to ensure timely payments through communication and interactions with various internal and external partners. Recovered $98K from a 2005 delinquent account.Developed and implemented inventory allocation analysis tool; allowed timely processing of customer purchase orders as well as monitoring and processing of backorders.Managed customer data maintenance (i.e. vendor profiles, MDF, Agreements) to provide customers order status updates, product set-up information and assistance with general inquires.Coordinated, managed and helped develop line reviews and trade shows (i.e. EB and GameStop Manager’s Show) to include the execution of a traveling trade show crates.Interfaced with other departments to ensure optimum customer service and streamline internal processes. Resulting in a coordinated, well managed, and successful Holiday Bundle program.Prepared reports and other documents as required for internal review and sales presentations.

Certificate Of Achievement, Health And Physical Education/Fitness, With Honors

Visual Arts

Associate’S Degree, General Studies, 3.9