Richard Morrall Email & Phone Number

London, Gb

London Area, United Kingdom

Working with rights holders and leading publishers across EMEA to build partnerships that are beneficial for both our partners and TikTok.

As the Strategy and Operations Lead for Sport and Gaming in Europe my role is to deliver strategic guidance for the region as well as manage programmes around major events to grow the ecosystem, building relationships with top partners and key internal stakeholders. This includes:- Develop regional long-term strategies for growth across both verticals to be adopted by local markets- Leverage TikTok’s wealth of data to identify trends and potential growth areas as well as inform product decisions- Link key partners with brands to develop multi-market sales pitches around major events- Lead strategy and manage programmes for activations for global and regional campaigns such as Women’s World Cup across all EU markets with over 100 employees- Programme management lead for monetisation product roll across EU including creating playbooks for local teams- Lead relationships within sport and gaming with cross functional stakeholders including product, sales, user growth and marketing- Deliver programmes with our external agency roster including production and research

London, England, United Kingdom

Footballco is the digital home for football news and entertainment with leading brands such as GOAL. Our mission is to give fans more of the game and enrich their love of the sport by connecting with 640m+ football fans every month across web, app, social, live and experiential. The global strategy team is positioned within the content & creative division of Footballco to ensure we grow global brands, delivering best in class digital services, content and commercial campaigns. We work closely with product to grow our digital footprint and support the content team by developing new content initiatives and building IP. As part of our in-house creative agency we help brands develop their strategic vision and activation to engage with football fans across brand, channel and social strategy.As part of my role at Footballco I also support senior management on broader business strategic initiatives and partnerships.

The global strategy team within DAZN Media is focused on working with partners to develop engaging global and regional activations. Our partnerships utilise the DAZN OTT platform, the wider off-platform network including digital brands such as Goal.com and opportunities beyond digital media such as on-the-ground activations. We work with rights holders, clubs and brand to develop effective sports marketing strategies that reach and connect with millions of sports fans. As part of my role at DAZN I was part of the team that devised the strategy behind launching the commercial OTT ad revenue model as well as the go-to-market strategy to partners.

London, United Kingdom

Goal Studios is a new breed of digital football marketing agency. Born out of Goal, the world’s largest football media brand, Goal Studios is a fully resourced agency that benefits from Perform Group’s global scale, infrastructure and sports content expertise.

London, United Kingdom

Perform Group is the leading digital global sports agency creating and publishing the very best in premium sports content. Perform reaches over 18 million sports fans in the UK across well established sites such as Goal.com and through the ePlayer, which distributes premium video content across all the leading newspaper groups.Working with media agencies on brand partnerships around key sporting events including content production and sponsorships. Working for 2 years on Publicis, Dentsu Aegis and Independents and moving on to the GroupM patch late 2017.

London, United Kingdom

Working across the Publicis patch selling display, VoD and other creative pitches across the whole Perform network. This includes the Premierleague.com, Goal.com, NBA and Perform's very own ePlayer which reaches 12 million monthly unique viewers.

London, United Kingdom