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A product management leader with a technological background, professional experience in engineering, quality/field testing, business analysis & product management. What I love about product management is pointing out real problems, figuring out what users want and as a result find solutions for them.I head the product function at STARZPLAY, a leading premium SVOD/AVOD video streaming service in the MENA region. I am responsible for delivering a full engaging product for users to stream movies, series, sports and live TV. In addition, I am leading and motivating high performance teams, crafting a vision and rallying cross functional teams to deliver innovations on behalf of customers.Within product management, I worked with almost all the departments of each organization, managing products through the entire lifecycle. I led the launch of STARZ ON, a fully hybrid AVOD, FAST, SVOD & TVOD platform enabling a full entertainment experience.Previously as a product manager, I am committed to realizing a product roadmap while building a seamless process to realize customer journeys. Also I aim at improving the product at hand based on internal needs and achieving maximum customer satisfaction. I've launched complete revamped user engagement experiences to enhance user's interaction and discoverability of STARZPLAY streaming apps.Able to learn quickly and analyze what is needed in all jobs worked for. Proficient with Agile SCRUM and KANBAN management methodologies and have quite good knowledge of product management experience across the entire software lifecycle.Completed my Bachelors Degree in Electrical & Electronics Engineering in May 2010 and Masters Degree in Electrical & Electronics Engineering in December 2014 (Both from the American University of Sharjah in UAE).Specialties: User research and usability, product management, project management, cross-functional communications, data-driven analysis.
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Product Strategy ConsultantSalimpayDubai, Ae
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Head Of ProductStarzplay Jan 2022 - Aug 2024Dubai, Dubai, AeSTARZPLAY, a leading MENA streaming service, with 2+ million subscribers, 10+ million device installs, and acquired in 2022 by e& with a post-money valuation of $420 million.• led the product organisation & built a high-performing team of product managers & UX/UI designers, fostering a culture of innovation and collaboration, resulting in a 10% improvement in product development efficiency• crafted, strategized, and executed product roadmaps in alignment with business goals, external market opportunities, and customer needs• established a proper prioritisation method for optimizing product delivery and enabling the teams to manage prioritisation and trade-offs• collaborated seamlessly with cross-functional teams including technology, designers, marketing, and business development to ensure alignment with overarching business goals and successful product development• fostered a customer-centric approach to product management, leveraging user feedback and market insights to drive product innovation and enhance customer satisfaction• led the strategic overhaul of an AI predictive hyper personalization engine in content recommendation leveraging on machine learning models, large-scale data processing, and real-time updates while delivering the content tailored to a user's preferences at scale resulting in a 300% increase in user engagement• orchestrated initiatives that led to a notable increase in user satisfaction scores and a 20%+ rise in positive reviews• performed competitor analysis and educated the team on global product engagement trends• launched B2B white-label solutions that generated more than $1 million in annual recurring revenue within the first year• delivered & launched along with the business development team business integrations with various different partners offering STARZPLAY product as a standalone service or bundles -
Product ManagerStarzplay Dec 2017 - Jan 2022Dubai, Dubai, AeAs a Product Manager, I (along with the product team):• Oversaw product development life cycle and ensured alignment with overarching business goals and the product roadmap• Led and inspired 2 product owners, fostering a culture of innovation and collaboration• Collaborated seamlessly with diverse cross-functional teams, including engineers, UX/UI designers, and data scientists to create and launch customer-centric features• Captured, developed & documented product requirements based on the internal business needs and external market opportunities• Conceptualized and launched the development of multiple features, driving increases in user engagements & acquisitions• Implemented A/B testing methodologies on acquisition & retention flows, optimizing user onboarding flow and boosting conversion rates by 10-15%
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Senior Quality Assurance EngineerStarzplay Jun 2016 - Dec 2017Dubai, Dubai, AeAs a Senior Quality Assurance Engineer, I:• Spearheaded quality assurance for STARZPLAY applications, ensuring top-tier product and service quality• Enhanced efficiency by defining & optimizing test cases, resulting in a 40% reduction in testing time• Assessed and ensured the product's function, performance, and design adherence to standards, ensuring alignment with industry best practices & culminating in a 15% decrease in post-release issues• Engineered a test suite for STARZPLAY applications based on a comprehensive test plan reducing testing time by 50% and decreasing human error• Orchestrated refined release management processes with the product team, enabling a 10% increase in on-time product launches
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Senior Field Telecom Engineer - Assistant ManagerSamsung Electronics Feb 2016 - May 2016Suwon-Si, Gyeonggi-Do, KrAs a Senior Field Telecom / Quality Assurance Engineer at Samsung Electronics, I:• Executed comprehensive field tests, validating Samsung mobile products' software and hardware components, resulting in a 95% reduction in post-release defects• Evaluated, reviewed, and enhanced the quality of Samsung Galaxy Apps store contents and applications• Streamlined and modernized field test procedures, driving a 15% improvement in work efficiency and a 20% reduction in testing time• Formulated technical analyses and guidelines for addressing field issues, reducing issue resolution time by 10-15%• Launched & tested new emerging telecom network technologies such as VoLTE (Voice over 4G) & LTE (4G) -
Field Telecom EngineerSamsung Electronics Feb 2013 - Feb 2016Suwon-Si, Gyeonggi-Do, KrAs a Field Engineer / Quality Assurance Engineer at Samsung Electronics, I was responsible for:• handling Samsung Mobiles and Tablets Quality Assurance and Testing for MEA region• testing & reviewing contents and applications of Samsung Apps store• testing the telecom technologies with respective Samsung compatible products• providing support to critical market/customer mobile related issuesTasks for Field Testing:• Conducting field tests for Samsung mobiles for MEA region (Hardware & software testing)• Following-up with market issues/problems and coordinating with customer service and R&D center• Providing and developing preliminarily technical analysis and guidelines for detected field issues• Testing new emerging telecommunications network technologies and verifying compatibility of Samsung products with MEA telecom operators• Optimizing and updating the field test process to enhance work efficiency• Managing and executing MEA user trial testing programs among Samsung employeesTasks for Application Testing, Responsible for:• Managing and handling the stability of Samsung Application Store and ensuring quality assurance of the contents of the store• Testing the updates of the Samsung Application Store for MEA region• Testing and reviewing applications of the Samsung Application Store before their market release
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Graduate Research/Teaching AssistantAmerican University Of Sharjah Sep 2010 - Dec 2012Sharjah, Ae• Lab Assistant: Telecommunications, Electric Circuits• Research: Communication, Electromagnetics and Electronics• Projects:"Reconfigurable Adaptive Front-End Designs for LTE-Advanced Receivers" (September 2010 - April 2012) -
Telecommunication Engineering InternMtn (Mobile Telephone Network) Jun 2009 - Jul 2009Damascus, Sy• Internship Training in the Operations, Engineering Departments, Value Added Services (VAS) for Mobiles, Base Stations and Network Switching Subsystems, Monitoring Stations & Radio Sites
Rida Mourtada Skills
Rida Mourtada Education Details
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American University Of SharjahElectrical & Electronics Engineering -
American University Of SharjahElectrical & Electronics Engineering
Frequently Asked Questions about Rida Mourtada
What company does Rida Mourtada work for?
Rida Mourtada works for Salimpay
What is Rida Mourtada's role at the current company?
Rida Mourtada's current role is Product Strategy Consultant.
What is Rida Mourtada's email address?
Rida Mourtada's email address is ri****@****ail.com
What is Rida Mourtada's direct phone number?
Rida Mourtada's direct phone number is 009715098*****
What schools did Rida Mourtada attend?
Rida Mourtada attended American University Of Sharjah, American University Of Sharjah.
What are some of Rida Mourtada's interests?
Rida Mourtada has interest in Table Tennis, Politics, Soccer, Traveling, Basketball, Swimming.
What skills is Rida Mourtada known for?
Rida Mourtada has skills like Electrical Engineering, Matlab, Simulink, Engineering, Telecommunications, C++, Management, Team Leadership, Simulations, Research, Microsoft Office, Programming.
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