Rodrigo Muniz Email & Phone Number

Rio De Janeiro, Rj, Br

Stepping into the role of Growth Specialist at Agendor put me at the heart of the action. With a yearly budget of R$ 1M, I was tasked with leading and innovating our channel and acquisition strategies, not to mention overseeing the performance marketing efforts. Data work:- Analysis of KPIs and trends with Google Sheets and Metabase (SQL);- Maintenance of various marketing reports in spreadsheets for weekly and bi-weekly check-ins;- Qualitative and quantitative analysis of customer surveys using Google Sheets;- Creation of static reports with Tableau.Growth Work:- Elevating our MRR by 150%, taking it from 70k to 104k.- Achieving a 200% increase in trial sign-ups, boosting numbers from 6k to 12k, with a ROAS of 300%.- Creating the B2B Prospecting Week event from scratch, attracting 8k subscribers and engaging 400 attendees per session.- Developing the company's first two courses on B2B prospecting, generating R$ 50k from 300 enrollees.- I implemented SCRUM to streamline marketing operations while leading the marketing team, enhancing team efficiency.- Overhauling our marketing reporting system for better insights, aiding in more informed decision-making.- Leading customer research efforts to refine our Acquisition Strategy, ensuring a better fit with our target audience.

Rio De Janeiro

As the co-founder of Colmeia, my role was to unite growth strategies and data analysis to provide SMBs with affordable digital solutions using Python, SQL, and data visualization tools to support the development of MVP products, GTM strategies, and Product-Led Growth motions. Achievements include:Scaling MRR from 0 to 25k.Establishing a cash reserve of over 100k.Developing a product partnership, achieving 25k-30k MAUs, breakeven in 3 months, and profitability in 5 months.Launching and monetizing 7 MVP products, yielding R$140k (R$20k each).🧑🏻‍💻 Key Data Projects 🧑🏻‍💻➡️ Super TreinosLaunching Super Treinos, a wellness app, was a prime example of leveraging data to drive growth.Data Experience:Data Extraction: Google Analytics, MixPanel and FirebaseExploratory data analysis: Python (Python, ScyPy, Matplotlib, and Seaborn) and Jupyter NotebooksData manipulation: PostgreSQL and Google SheetsData visualizations and dashboards: TableauResults:Grew user base from 0 to 15k in 45 days, reaching 25k-30k MAUs.Achieved breakeven within 3 months, with revenues of 35k-40k per month by month 5.Secured 100k+ downloads and a 4.7-star app rating.➡️ LeversAt Levers, I deepened my data analysis and strategic development expertise for client-focused projects.Data Experience:- Data Extraction: Google Analytics, MixPanel, PostgreSQL databases- Exploratory data analysis: Python (Python, ScyPy, Matplotlib, and Seaborn) and Jupyter Notebooks- Data manipulation: PostgreSQL and Google Sheets- Data visualizations and dashboards: Power BI- General reports: Google SheetsNotable Outcomes:- Boosted Instagram followers (20k to 60k) for a plastic surgeon.Increased monthly appointments for a beautician from 30 to 50, growing revenue from R$15k to R$35k.- Elevated the MRR of Não+Pelo from $20k to $35k by enhancing demand generation and referral programs.