Rodrigo De La Maza
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Rodrigo De La Maza Email & Phone Number

Pioneering CEO, CFO and Transformation Executive with a track record of driving next-level company growth at Jose Cuervo
Location: Miami, Florida, United States 21 work roles 2 schools
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Role
Pioneering CEO, CFO and Transformation Executive with a track record of driving next-level company growth
Location
Miami, Florida, United States
Company size

Who is Rodrigo De La Maza? Overview

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Rodrigo De La Maza is listed as Pioneering CEO, CFO and Transformation Executive with a track record of driving next-level company growth at Jose Cuervo, a company with 744 employees, based in Miami, Florida, United States. AeroLeads shows a matched LinkedIn profile for Rodrigo De La Maza.

Rodrigo De La Maza previously worked as Chief Financial Officer at Jose Cuervo and Managing Partner at Creative Value Solutions - Business Consulting. Rodrigo De La Maza holds Master Of Business Administration (Mba), Business Administration And Management, General from Egade Business School / Tecnológico De Monterrey.

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Jose Cuervo

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Profile bio

About Rodrigo De La Maza

With a track record as an award-winning C-Suite Executive, I possess a history of developing innovative strategies, breaking into new markets and leveraging collaborative networks to solve problems and create opportunities.Among my talents is an innate ability to visualize and execute future-oriented ideas into viable business solutions, optimize business performance and shareholder value-creation, inspire and lead teams into achieving operating excellence and drive purpose based organization engagement.My reputation as a goal-oriented champion with expertise in tactical communications, strategic planning, and operational improvement is demonstrated throughout my progressive career.

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Jose Cuervo
Jose Cuervo
Pioneering CEO, CFO and Transformation Executive with a track record of driving next-level company growth
mexico
Website
Employees
744
AeroLeads page
21 roles

Rodrigo De La Maza work experience

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Chief Financial Officer

Current

Mexico City Metropolitan Area

Apr 2024 - Present

Managing Partner

Current
Creative Value Solutions - Business Consulting

Miami, Florida, United States

Strategic Advisor, CFO Mentor and Investment Committee member of AgroFibra

Jul 2022 - Present

Agribusiness Platform Chief Executive Officer

Monterrey, Nuevo León, Mexico

As a CEO, I pioneered Citrofruit's transformation into a diversified and growth-focused Agribusiness Platform (The Zano Company). Moreover, I developed strategies, roadmaps, investment pipelines, and execution architecture of transformative business plans to deliver 4x equity value growth in 10 years.

Jun 2020 - Jun 2022

Advisory Board Member

Monterrey, Nuevo León, Mexico

Jun 2018 - Jun 2022

Executive President

Monterrey, Nuevo León, Mexico

As a CEO, I forged Astrum’s transformation into a multi-industry Digital Transformation enabling Platform. Redesigned its vision and capabilities to deliver accelerated value-creation.

Dec 2018 - Jun 2020

Advisory Board Member

Monterrey, Nuevo León, Mexico

Dec 2018 - Jun 2020

Group Cfo

Monterrey Area, Mexico

During my time at Grupo Proeza, I presided as CFO, Head of Corporate Strategy and Advisory Board member for all Portfolio Companies, leading a transformational shift towards portfolio management across the company. Awarded México's CFO of the year in 2018, by IMEF.

Nov 2015 - Jun 2020

Board Member

Monterrey, Nuevo León, Mexico

Jan 2017 - Oct 2018

Advisory Board Member

Monterrey Area, Mexico

Nov 2015 - Jun 2018

Advisory Board Member

Monterrey Area, Mexico

Nov 2015 - Jun 2018

Finance Director Brazil, Paraguay And Uruguay

São Paulo Area, Brazil

With this organization, I acted as Regional CFO for South Cone Markets plus post-merger integration partner of recently acquired established leading local spirits company in northeast Brazil, designed to replicate the successful Mexican Tequila phenomenon for Diageo.

Jun 2014 - Apr 2015

Director, Corporate Strategy And Development

Mexico City Area, Mexico, Santiago, Chile

While working at FASA, I led exit strategy (IPO or divestiture) and execution for a large Family owned holding group, successfully selling the company in 6 months to a European multinational.

Feb 2014 - Jun 2014

Cfo Pepsico, South America, Caribbean And Central America Foods

São Paulo Area, Brazil

When working as a CFO, I established multi-dimension strategy redesign that shaped a 3x larger new bold vision and execution roadmap for PepsiCo Foods. Furthermore, I tripled region investment within two years of Strategy redesign.

Feb 2008 - May 2013

Cfo Pepsico México Foods – Gamesa

Monterrey, México

Aug 2005 - Jan 2008

Cfo Pepsico Foods North Andean Cluster

Caracas, Venezuela

Jul 2003 - Jul 2005

Cfo Pepsico Foods Venezuela

Caracas, Venezuela

Jul 2001 - Jun 2003

Planning And Business Development Director Latin America - Asia Pacific

Dallas, Texas

Jul 1996 - Jun 2001

Planning Manager Foods Mexico - Gamesa

Monterrey Area, Mexico

Nov 1993 - Jul 1996

Business Manager

Productos Kaizen

Monterrey Area, Mexico

Jan 1992 - Oct 1993
Team & coworkers

Colleagues at Jose Cuervo

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2 education records

Rodrigo De La Maza education

Master Of Business Administration (Mba), Business Administration And Management, General

Egade Business School / Tecnológico De Monterrey
FAQ

Frequently asked questions about Rodrigo De La Maza

Quick answers generated from the profile data available on this page.

What company does Rodrigo De La Maza work for?

Rodrigo De La Maza works for Jose Cuervo.

What is Rodrigo De La Maza's role at Jose Cuervo?

Rodrigo De La Maza is listed as Pioneering CEO, CFO and Transformation Executive with a track record of driving next-level company growth at Jose Cuervo.

Where is Rodrigo De La Maza based?

Rodrigo De La Maza is based in Miami, Florida, United States while working with Jose Cuervo.

What companies has Rodrigo De La Maza worked for?

Rodrigo De La Maza has worked for Jose Cuervo, Creative Value Solutions - Business Consulting, Westrock Company, Citrofrut, and Astrum.

Who are Rodrigo De La Maza's colleagues at Jose Cuervo?

Rodrigo De La Maza's colleagues at Jose Cuervo include Valerie Tudela, Ma Jesus Gutierrez, Yolanda Demo Reyes, Jose Enrico, and Eric Rubén García Jiménez.

How can I contact Rodrigo De La Maza?

You can use AeroLeads to view verified contact signals for Rodrigo De La Maza at Jose Cuervo, including work email, phone, and LinkedIn data when available.

What schools did Rodrigo De La Maza attend?

Rodrigo De La Maza holds Master Of Business Administration (Mba), Business Administration And Management, General from Egade Business School / Tecnológico De Monterrey.

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