Rob Mullins Email & Phone Number

San Diego, California

San Diego, California

San Francisco, California

San Ramon California

- Direct manager of team responsible for supporting checking, savings and money market deposit product ops for consumer and small and medium business portfolio. Focus on cross functional leadership and strategy, driving product fee optimization and complex product support with a needs based approach.- Manage audit and controls governance with regulatory.

San Ramon, CA

- Responsible for product management of consumer and small and medium business portfolio and driving product offering strategy for retail bank including deposits, loans and lines, cash mgmt. and other complex banking products and product lines. - Focus on market research; profitability and other financial analysis; product planning, development and.

San Ramon, CA

- Manage credit, debit and prepaid card products to determine and monitor product life cycle by implementing necessary pricing and marketing strategies across channels with P & L responsibility- Responsible for gathering market intelligence to ensure opportunities are capitalized - Oversee testing and success measurement for newly developed products and.

Salinas, CA

- Manage front and back-end aspects of flagship debt protection products added to consumer credit cards; revenue returns in excess of $500M and budget of $100M- Oversee trending analytics and liaise with Insurance, Finance, Legal and Compliance- Responsible for rebranding of Capital One 360 while ensuring compliance guidelines were being upheld within.

- Managed debt protection products on credit cards with emphasis on strategy and development for fulfillment, claims and retention efforts- Developed and implemented project which reduced annual cost of fulfillment by $1.4M

- Responsible for $30 million budget with return of $90 million to card and retail services - Design, implement and manage reporting database used for trending analysis and forecast - Implement competitive leveraging to increase sales opportunities and revenue growth

• Manage marketing campaigns, in-house lists, targeting and segmentation, reporting and analysis with budget responsibilities at $1.6 million with ROI exceeding $6.5 million
• Grow net revenue in market through creation and implementation of marketing plans using direct mail, internet advertising, statement messages and email promotions while providing detailed list research and.
• Design and implement email marketing programs to drive sales, opt-in acquisition, retention, penetration and profitability

• Managed and implemented Top 70 project, which had increased sales revenue by $1.2 million over a 3-quarter span
• Accountable for list building projects to increase the database and ultimately increase the number of marketable customers
• Supervised Word Processing department and managed individuals working on projects who were responsible for mailing over 2.5 million marketing pieces in 2005

Mba, Global Product Managament

Activities and Societies: High Honors

Bachelor Of Arts - Ba, Buisness And Psychology