Promoted to create a new vertical market focus, develop segment, and lead sales of Condition Monitoring (CM) & Smart Grid (SG) solutions in APAC & MERIA (Middle East, Russia, India & Africa) region. Overarching goal is to increase grid stability and efficiency and minimize unplanned downtime and maintenance costs by implementing real-time data acquisition nodes, CM software, visualization platform, and advanced analytics to ensure 24-hour connectivity and availability enabling the Industrial Internet of Things (IIoT).•Built partner network to install NI equipment (domain experts, integrators, contractors, product partners, service providers) in key markets: China, Japan, India, ASEAN, ANZ, and ME. Built entire support infrastructure and trained 22 partners in the region.•Evangelized to HQ and regional sales leadership to solicit investment in the regions.•Identified, nurtured and closed projects and government tenders, engaging multiple stakeholders at various levels, leading international collaboration, leveraging global successes and developing regional product and integration partners.•Instrumental in establishing NI as a CM & SG player in strategic accounts in the region.

Promoted to lead global sales of embedded and data acquisition platform from India, managing a team of highly experienced sales professionals with varied cultural backgrounds located in US, Italy, Sweden, and China. Set and ensured the team met yearly sales target, updated executive team on strategic design wins, and leveraged segment success solving the world’s toughest challenges (energy from fusion (ITER), Higgs Boson research (CERN), heavy ion cancer therapy (MedAustron)) in other industries.• Delivered double digit revenue growth despite weak macroeconomic trends. • Led standardization of NI platforms and built C-suite relationships with global lab executives and scientists. • Led global projects with key customers including ITER with offices in India, Japan, China, Korea, Russia, US, and EU. Led various projects at nuclear accelerators such as CERN, which uses NI technologies for control and measurement challenges.

Co-created a new business unit and led Asia Scientific Research Segment sales. Built relationships with and collaborated with an international team of physicists and engineers on very large complex global projects from design architecture to deployment and long term service for HW replacement and SW backward compatibility. • Exceeded annual sales targets in 2011 & 2012 • Designed-in NI platform, influencing R&D product roadmap and updated senior leadership on strategic design wins.

Promoted to lead a team of product managers and engineering management to maintain software leadership and maximize hardware revenue/margin. Oversaw product direction/investment, strategic B2B partnerships, technical consortium membership, key customer relations, and resource allocation. As the market development manager for Scientific Research Segment, the key focus was on building relationships with customers/partners and leading marketing activities by publishing journal papers, presenting technical/business sessions at conferences, nurturing lead users, and organizing symposiums with existing and potential customers. • Strategized and successfully executed a plan to penetrate the Big Physics/Scientific Research market in the U.S. and Europe. As a result, NI invested in the global highly experienced team with vertical know-how to sell into Scientific Research labs.

Selected to serve as Product Manager for the mature GPIB and Serial product lines. Strategized and executed a 5-year plan to maximize revenue. Overarching goal was to reinvigorate the GPIB product, NI’s first product that was launched in 1976, both internally within NI and externally to customers & competitors. Worked with Asian offices to increase market share, offer guidance on product investments to engineering, evangelize the technology, and motivate end users to adopt it. Investigated and recommended strategies and investment directions to the executive team. • Maintained revenue and market share for these mature product lines (GPIB & Serial).• Visited more than 50 strategic GPIB customers worldwide to evangelize and demonstrate NI’s continued investment and shared 10-year product roadmap.

Promoted to market PXI platform and lead an inter-company marketing team (8 different companies) focusing on technical features and use cases of the PXI platform during 12th annual NIWEEK Worldwide Virtual Instrumentation Conference; recognized by management for the success of the pavilion.• Developed and executed a successful strategy to increase year over year revenue growth from 6% to 28%.

Promoted to manage and market the PXI Controller test platform product. Led technical sessions at conferences and developed demos to highlight key features of the product. Collaborated with customers and sales engineers to solve technical issues and close opportunities. Led product training sessions for the internal sales team, international field engineers, and partners.• Increased year over year revenue from 8% to 21% and units from 18% to 31%.

Recruited to join the Engineering Leadership Program, an elite and high profile leadership development program. In the first year implemented NI’s application software and hardware for customers. • Recognized for service excellence during the fall 2004 Customer Survey Contest.

Co-wrote a proposal to the Oklahoma Center for the Advancement of Science and Technology (OCAST) for a $300,000 research grant. Researched and designed a dynamic economic model for a newly invented instrument and submitted for review to VC investors. Results were incorporated into a National Institute of Health (NIH) Small Business Innovation Research (SBIR) Phase II application.

Designed & performed various ‘In Vitro’ testing of Electromagnetic Interactions between cellular phones and implantable medical devices such as TGMS, neural stimulators and insulin delivery systems. Authored numerous comprehensive reports for CTIA (Cellular Telecommunications & Internet Association) and manufacturers of implantable devices based on the test results.

Supported and graded a senior level course of 60 students