I'm a digital media solopreneur specializing in local newsletters and passive income websites. My focus is on creating engaging content, growing audiences, and developing effective monetization strategies.Currently growing two local newsletters (LordsLane.com and minty.nyc) with targeted advertising strategies, achieving 60%+ open ratesScaled a 3-site niche portfolio to $65k monthly earnings profit from organic traffic and affiliate/display ad campaigns

AdWords + SEO Consulting: Restructuring and creating lean and efficient AdWord Campaigns, as well as the nitty-gritty of optimizing the Nielsen organic search presence.

Managed Customer Acquisition, Customer Relationship Management and Product Management for CoachMarket, an on-demand, eCommerce career advising marketplaceCustomer Acquisition • Email Marketing – Managed all aspects of b2b and b2c email marketing campaigns, including creative design, systems integration, operations, and strategy using a combination of Marketo, AWeber and MailChimp• PPC – Responsible for designing, executing and managing paid traffic and retargeting campaigns on AdWords, LinkedIn Ads, Bing Ads and Facebook Ads with a focus on increasing and optimizing email acquisitions and request creation• SEO – Defined and managed the execution of a leading-edge organic search engine optimization strategy that included keyword research, competitor analysis, link acquisition & content strategy, local search, and on-page SEO. • Affiliate Marketing – Helped define and execute winning growth plans for existing and new partners across various channels • Analytics & Reporting – Developed and analyzed detailed KPIs/reporting to support marketing objectives and goals, including custom creation of Analytics conversion tracking goalsCustomer Relationship Management• Served as a primary point of contact for all customers and career advisors• Used BaseCRM to create a deal flow to effectively track CoachMarket’s sales funnel Product Management• Analyzed competition and determined features and positioning to beat them• Developed detailed product requirements and worked closely with development team to drive product execution• Led weekly product management status calls with technical team and CoachMarket management"

Interviewed members of the investment strategy team to document the functionality of BloombergBlack, an algorithmic trading tool Gathered informational requirements from the operations team and delivered a completed knowledge base for wealth relationship managersCommunicated status updates to operations managers in weekly meetingsRead manuals, periodicals, and technical reports to learn how to develop qualified content

Provided strategic research, business, and copy-writing support to international non-profit organizationOrganized material and completed writing assignments for submission to the World Bank and the United Nations according to set standards

Performed a large data validation and analysis project and made suggestions to improve the warehousing of executive compensation informationPerformed multifactor data analyses for use in performance incentives, stock options and salary surveys using Excel and SQLPrepared reports, such as organization and flow charts, and career path reports, to summarize job analysis and evaluation and compensation analysis information