B Corp certified startup with a mission to deliver innovative, sustainable, healthy and deliciously disruptive plant-based foods.

$15B+ Mexican multinational company and leader in the baking industry, with a presence in 33+ countries.Handled promotion of products and services around the world including sustainability, innovation, health & wellness, breakfast portfolio and Grupo Bimbo’s Global Energy Race. Expanded international product portfolio, developing innovation roadmaps, brand architecture and marketing programs while managing a $28MM marketing budget and internal marketing team (5 direct reports).

Designed and managed short and long-term innovation strategy. Conceptualized and developed compelling new products in support of business’ strategic plan and refined the product innovation process.

Leading producer of gourmet meat and poultry protein snacks (acquired by Hershey in 2015 and Sonoma Brands in 2020).Built strategies based on consumer/category insights, introduced data from designed field marketing surveys and customer testing. Conceptualized, developed and commercialized innovation programs. Launched communication strategies, managed project budgets and tracked/reported monthly innovation goals/objectives.Designed innovation roadmap and generated 5-year pipeline, incl. agency briefings, concept creation and executive alignment.Contributed to building a culture of innovation post-acquisition through market visits, data analysis, internal team meetings, retailer meetings and trade shows.

Global leader in beverage alcohol with an extensive collection of brands across spirits & beer (Diageo Chateau & Estate Wines was acquired by Treasury Wine Estates in 2015).Created new design communication procedures, generated an innovation pipeline, directed packaging trials and photography shoots to ensure brand consistency and led all project management. Integral in the integration of innovation & marketing post-acquisition. Oversaw all aspects of newly launched brands and spearheaded & executed wine innovation projects: tactical planning, brand partnerships, activation & marketing collateral, customer programming, budget management, margin targets, key stakeholder management and cross-departmental collaboration.

Assistant to Dr. Tom Guarriello for The Meaning of Branded Objects graduate course.

Clients: Kraft

Clients: Diageo and Unilever

Clients: Thomson Reuters, Deloitte and Pitney Bowes

Technology Market Editor, Cookie Magazine, June 2009- October 2009Assistant Travel Editor, Cookie Magazine, March 2008- October 2009Assistant Photography Editor, Cookie Magazine, June 2006 – May 2008