Product Platform Owner
CurrentI am responsible for the strategy, vision, and roadmap for the flagship suite of products.Strategic Vision- Establish a long-term statement of our product aims- Effectively communicate market value to the board, customers and internal teams- Make decisions aligning with business vision and guide teams to do the same- Present topics at national conferencesProduct Requirements- Establish customer personas: coalesce common segment characteristics, needs and pain points- Interview current, prospective customers, win/loss interviews and surveys- Perform gap analysis focused on established pain points- Create product mock-ups to help communicate and document design decisionsMarketing- Establish product positioning: identify target market, eval competition, develop value proposition- Create clear brand strategy- Listen closely to customer feedback: webinar questions, product forums, help desk cases- Monitor market trends and listen to industry chatter- Have a clear go-to-market strategy for product releasesDevelopment- Collaborate with the team to define clear goals and timeline for the product- Work with development to define and document the functional and non-functional requirements for the product- Establish priorities and attend scrum meetings- Always be available for questions and deep dives on product design, priority and others- Maintain 1:1 meetings with scrum masters, developers, QA and others- Foster system processes, tools and best practices- Establish minimum viable product and get early feedback- Ensure the deliverables meet the defined quality standardsCustomer Success- Provide clear, detailed product documentation; foster continuous improvement- Participate in customer sessions, help with technical issues, speak directly with customers- Meet regularly with the help desk to understand their needs and challenges- Garner customer feedback from Help Desk and Application Consultants
