Director Of Marketing Technology And Operations
Current- Led MarTech team in implementing and integrating marketing technologies (CRM, email marketing platform, etc.) across multiple brands, resulting in a 40X ROI on a $2M annual budget
- Increased annual revenue by optimizing multi-channel opt-ins, managing campaign tools, and implementing trigger programs for an ESP driving over $300M annually
- Collaborated with marketing and product teams to integrate new MarTech vendors based on ROI evaluations, streamlining operations, and enhancing customer experience
- Implemented end-to-end product feed integration and ingestion from various third party partners
- Managed Google Analytics migration design and implementation