Senior Graphic Designer
CurrentProvide assistance and report to both the Director of Marketing and VP of Sales/Marketing. As a leader in design and creative strategy, I take charge of achieving department objectives and maintaining overall company branding. Responsibilities include overseeing the creative team in versioning the company brand and managing the brand archive. I lead photo shoots for products, mentor Junior Graphic Designers, and produce/edit videos for YouTube and LinkedIn. In addition, I handle clipping, color correction, and retouching of product images. I create instructions and labels for the Product Department and Operations. Designing a wide array of materials, from catalogs and print advertisements to web banners, brochures, logos, social media content, and e-blasts, is a key aspect of my role. I also design Trade Show graphics and signage, support the sales team with marketing materials, and take on art direction and graphic design responsibilities for critical member projects. Collaborating with the Australia team on various projects, I work with vendor partners to ensure web development aligns with the company brand, track and manage website traffic, and collaborate with vendors on SEO. Additionally, I manage digital files and websites, organize and file graphic assets, and engage in light copyrighting.