Lead and own strategic development and execution of all search acquisition and retargeting campaignsOversee ongoing SEO optimization (content and technical) to meet KPI and ROI goals, including acquisition, retention and revenue goals Manage all facets of SEM portfolio activity, including bid and feed management, performance monitoring, campaign expansion, account restructures and segmentation, search query research/sculpting, ad copy writing and testing, etc.Partner with cross-functional stakeholders including marketing communications, website management, technology, and earned and paid media in order to ideate and execute cohesive search marketing strategyIdentify, develop and implement cost-effective digital marketing strategies, portfolio management techniques and technologies to develop high performing teams and drive group efficiency

• Lead a team of digital media analysts who implement and manage digital media campaigns within budget, scope and SLA timelines for Paid Search, Paid Social, Web Dev, Listings Management, SEO, Reputation Management • Serve as the main point of contact for digital sales teams across 20+ media markets• Identify, develop and implement cost-effective digital marketing strategies, portfolio management techniques and technologies to drive overall team efficiency• Lead project teams for new product and feature launches to ensure seamless team adoption and training• Establish, maintain and guide vendor relationships with media partners including Google, Microsoft, and Search Ads 360

• Led and oversaw a team of 7 direct reports responsible for managing annual client spend totaling 18% of agency revenue• Coached and trained digital account team in advertising strategy, account optimization, and client services best practices• Created client-facing reports leveraging tools such as Google Analytics and Kenshoo to ensure transparency and provide actionable client insights• Collaborated directly with digital sales teams to ensure successful client on boarding and long-term client satisfaction

• Optimized digital marketing campaigns across paid search, display and video for 50+ clients whose annual budgets totaled $2M. • Served as primary B2B consultant for Haystak’s client base ensuring successful client campaigns and increased agency revenue• Collaborated with clients and internal business units to strategize and implement digital marketing best practices to create customized campaigns and increase client ROI• Performed ongoing account troubleshooting and optimizations through daily and weekly trend analysis, in- depth keyword diagnosis, search query reports and location reports• Developed specialized website and ad content along with keyword integration to create customized client campaigns

• Managed 20+ direct and indirect call center staff members in the deployment of resources, processes, and activities that supported staffing, training, recruitment, retention, scheduling, and employee engagement• Developed and implemented a recruitment strategy for customer support staff• Increased customer resolutions by 4.5% month over month by streamlining communication strategies• Implemented lead generation strategies, assessment, lead provider ROI

• Led, coached, and developed a team of 15+ sales team members with individualized performancemanagement curriculum including: role modeling behaviors, hands on training, continued observations and feedback• Crafted and implemented an employee recognition program for the sales teams to ensure employee retention and high morale• Ensured employees received needed training and support to facilitate job performance, expand skills sets, and achieve corporate objectives

• Interacted with potential clients to determine their needs in order to recommend the most appropriate products or services for each individual client• Closed sales while maintaining positive relationships with existing clients to assure business retention and customer growth• Maintained client database in order to track individual client preferences and needs in order to meet company and personal sales targets

• Prepared cost estimates for planned expansion into the school district.• Successfully expanded the program to 4 additional sites based on effective market analysis of the program market report.• Surveyed clients of the program employing various statistical methods and recommendations based on findings• Assisted in writing press releases• Generated leads for potential clients and corporate sponsors for online video software.• Prepared invoices, reports, memos, letters, financial statements and other documents, using word processing, spreadsheet, or presentation software.