Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords,device segmentation, and ad extensions. Managed a Google Ads account to meet short term optimization goals. Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google best practices. Spoke to clients to understand their challenges, goals, unique selling proposition, market position, manage expectations and create custom strategy.Analyzed clients Landing page to understand their challenges, goals, unique selling proposition, market position, manage expectations and create custom strategy.Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic. Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR, lower CPC, and increase conversions.Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR from 1.39% to 5.37%. Sample Google Ads Structure Spreadsheet via Google Drive:Quick Response Garage repair services v2-Shared.xlsx Launched Remarketing Campaigns to help clients continue to reach customers after they leave their website. Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns Optimized Landing Pages to improve Ad Quality Scores.