Marketing Manager
CurrentManaged all marketing and promotional activities between 5 public access golf courses around Melbourne including Altona Lakes, Brighton, Ivanhoe, Northcote and Riverside. Designed and implemented the Lively Platinum Card at all courses selling over 4100 passes and generating over $547,000 in additional revenue while creating buying patterns, increased customer loyalty, and conversion into higher spend categories.In the first halve of 2022 culminating three years of work in marketing and growth of LMS sites I overseen an increase in all revenue streams over 55% compared to 2018. Played a leading administrative role in the development of the 20 million dollar proposal to Bayside City Council to deliver a Warm Water Pool, Learn to Swim Pool & Thermal Bathing Wellness Center. This included completing a video presentation to councillors, formulating reports, conducting feasibility studies and business plans. Produced annual business plans presented to council for all sites, summarising the years upcoming strategic planning.Re-designed and developed new course websites for all sites.Implemented FootGolf at Northcote Golf Course that has seen an additional $10,000 in green fees. Completed monthly reports including financial analysis and planning.Worked closely with all local councils to achieve community focused benefits.